Marketing Manager Creative Director
Resume:
Elka Olsen Carroll
LEAD MARKETING MANAGER MANAGING EDITOR
COPYWRITER CREATIVE DIRECTOR
Experience
AT& T
Dallas, TX
Lead Marketing Manager, Creative Director, Managing Editor January 2014 to August 2023*
• Built and managed the first in-house writing team for AT&T Business Marketing. Hired and trained copywriters, editors, project managers. Oversaw operations and contracts. Subject expert in 5G, Internet of Things (IoT), Cloud Connectivity, Cybersecurity, Voice and Collaboration, Mobility, and Fiber products.
• Planned programs and executed through all stages, including post-mortem, to drive sales and build brand awareness.
• Served as writer and managing editor for AT&T Business technology blog and small business e-commerce blog. This included managing contributing writers and influencers, plus co-managing content calendars.
• Was a go-to ghost writer for C-Suite leadership and contributing writer for Brand and PR teams.
• Lead writer and UX strategist for e-commerce digital marketing team.
• Co-wrote and developed the AT&T Business Brand Voice.
• Wrote and produced continuing education writing courses assigned to 3,500+ employees.
• Developed content retirement method using analytics to measure performance.
• Worked with brand agencies, legal, design, sales, marketing, and subject matter experts to develop best practices, processes, workflows, and efficiencies.
• Designed all copy process flows in QuickBase and Aprimo.
• Used PowerBI and Google Analytics to report program performances. The Bergen Haus
Dallas, TX
Owner Executive Creative Director 2009 to present I have provided content and editing for agencies and businesses: Studio6, The Container Store, The Promotion Network (TPN), Nimble Worldwide, Black Lab Creative, Defakto, Tocquigny, Simmers Creative, Lisa Miller and Associates, Nine*Eighteen Jewelers, MetroHero Homes, The Family Place, BrandCory Advertising, Perot Museum of Nature and Science, The North Dallas Chamber Baseball Association, The Zero to Five Foundation, AT&T.
* 1.2014 - 6.2017 contracted through KForce. 6.2017 – 8.2023 AT&T, Inc. 214-***-****
Elkacarroll.carbonmade.com
The Javelin A gency
Dallas, TX
Creative Supervisor
September 2005 to June 2008
AT&T, Bank of America, Blockbuster Online, Mitsubishi Motors. Leadership and Innovation
Marketing, Advertising, Promotions
Strategy and Storytelling
Editorial Creative Direction
Content Creation
Workflow Process Development
Brand Voice Development
Cross-Channel Collaboration
Customer Personas
Team Building
Project and Client Management
Marketing Across the Sales Funnel
Agency and In-House Experience
Editing and Proofreading
Coaching and Mentoring
Education
Bachelor of Arts, English
The University of the South
Sewanee, TN
Strengths
ad5oc8@r.postjobfree.com
Elka Carroll LinkedIn
Elka Olsen Carroll
LEAD MARKETING MANAGER MANAGING EDITOR
COPYWRITER CREATIVE DIRECTOR
Marketing Drive Worldwide
Minneapolis, MN
Group Creative Director September 1999 to June 2002 E*Trade, Motorola, TiVo, JCPenney, Anheuser-Busch, McCleod USA Telecom, Red Baron Pizza, Tony’s Pizza, Freschetta, Schwan’s Frozen Foods Services, Cost Cutters Hair Salons, Adams’ Golf, and Grain Belt Reserve. The Zipatoni Company
St. Louis, MO
Senior Copywriter
January 1998 - September 1999
Miller Lite, Bacardi, Bacardi Limon, Miller Genuine Draft (MGD), Pace Picante, Icehouse. TracyLocke TLPartnership
Dallas, TX
Senior Copywriter August 1996 to January 1998
Pepsi, Pizza Hut, Mt. Dew, Aquafina, The Family Place. Perr y, Harper & Perr y Adver t is ing
Birmingham, AL
Senior Copywriter May 1995 to August 1996
The Miami Ad School
Minneapolis, MN
Portfolio Instructor, ADDY Judge September 2000 - June 2002 214-***-****
Elkacarroll.carbonmade.com
ad5oc8@r.postjobfree.com
Elka Carroll LinkedIn
The Integer Group
Dallas, TX
Associate Creative Director June 2002 to August 2005 MasterCard, Cingular Wireless, Nokia, Dave & Buster’s, BlackBerry, Sara Lee, Beringer Vineyards and Wineries, SPCA of Dallas, LaSalle Bank.
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