Strategic Planning Business Operations

MARTIN LAMALFA

Kirtland Hills, OH ***** 1-440-***-**** ad5obf@r.postjobfree.com

PROFESSIONAL SUMMARY

Innovative president bringing progressive career spanning operations, sales and marketing, business management and distribution in international markets. Excellent business acumen and strategic planning skills to drive profitability and margins year over year. Known for strong leadership and communication skills with ability to build and maintain profitable relationships while exceeding sales and revenue goals. Forward-thinking Senior Executive with proven record of accomplishment in the banquet business during 38- year career. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaceted business approaches. History of streamlining operations, increasing revenue and reducing costs to maximize business profits. Decisive and strategic leader with demonstrated track record of success in bringing people together for a common goal to all increase profit for the company on hand. SKILLS

Business alliances

Business start up

Policy development and optimization

Corporate leadership

Profit & Loss

Product development and expansion

Strategic Planning

WORK HISTORY

President, 09/1990 to Current /Hotel Wingate by Wyndham – Mentor, OH

Led operational oversight and budgetary supervision.

Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.

Achieved substantial increase in sales annually by using market expertise and business knowledge to make proactive decisions.

Worked with department heads to stay current on needs and offer high-level support for day-to-day operations.

Coached and guided senior managers to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.

Prepared organization for forecasted demand levels through effective operational planning.

Developed key operational initiatives to drive and maintain substantial business growth.

Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.

Maintained effective staff and resource utilization rates to balance financial and operational obligations.

Oversaw large-scale staff recruitment and development initiatives to keep workforce skilled and effective.

Drove implementation of new market expansion to propel business forward and adapt to market changes.

Directed sell-off of excess inventory to retailers and liquidators to satisfy debts and allow for production retooling.

Monitored use of best practices at all levels and implemented corrective actions to bring employees into compliance.

Managed partnerships and strategic business relationships, including negotiating contract terms and handling conflicts.

Met dynamic needs by keeping internal systems scalable and highly responsive.

Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.

Identified and capitalized on short- and long-term revenue generation opportunities to maximize bottom- line profitability.

Sales Executive, 09/1986 to Current/ LaMalfa Conference Centre – Mentor, OH

Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.

Targeted new markets and increased sales through proactive sales and negotiation techniques..

Surpassed growth targets and revenue projections by coordinating and planning banquet product sales.

Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.

Listened closely to customer needs and ascertained appropriate banquet solutions within expected price range. Attracted new clientele and developed customer relationships by hosting product-focused events.

Produced 2.9 in sales by implementing sales programs and processes, facilitating contacts through close.

Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.

Calculated sales commission for sales team of 4 representatives. Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics. Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.

Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts. Surpassed 12month sales targets 67% consistently and maintained solid top 10 rankings.

Planned over 450 annual banquet events per year over 38 years annually to mostly consist of wedding receptions and corporate fundraisers and seminars to strengthen brand initiatives and maximize outreach.

Provided best-in-class real-time support for online and in person customers while leading by example for lower-level sales employees.

Forecasted sales of $2.9 million and set successful policies to achieve 80% of objective. Sold over $1.9 million annually on a continually basis for the last 40 years goals.

Researched sales opportunities and possible leads to exceed sales goals and increase profits by over 60%.

Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close. Presented new enhancement products to clients with dynamic presentations and innovative descriptions to broaden audiences. Led targeted training programs to educate staff on product benefits and service capabilities.

Brought about industry-leading banquet services by applying strategic web site development to be a leader in the industry in Lake County Ohio for over 40 years

Met with existing customers and prospects to discuss business needs and recommend optimal solutions.

Attended numerous retailer and distributor product and sales training events and trade shows across the country to consistently increase product knowledge.

Held weekly meetings with food and beverage mangers hotel managers, housekeeping facility operation mangers, chef's and bakers to name just a few to identify techniques to overcome sales obstacles. Banquet Captain, 06/1984 to Current LaMalfa – Mentor, OH

Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.

Orchestrated positive customer experiences at all stages by overseeing every area of banquet operations.

Limited portion sizes and used garnishes to control food costs.

Investigated and integrated enhanced service and team management strategies to boost business profits.

Maintained high standards of food quality by reviewing shipments, overseeing preparation and monitoring food safety.

Inspected preparation and storage equipment regularly to assess and maintain performance for cost- effective, safe operations.

Protected business, team members and customers by monitoring alcohol consumption and keeping operation in line with legal service requirements.

Oversaw timeliness and quality of food delivery at high-volume events.

Supervised and mentored kitchen and serving staff.

Oversaw balancing of cash registers, reconciled transactions and deposited establishment's earnings to bank each

Organized with venue management to monitor logistics and timelines.

Managed employees throughout preparation and service of 700 meals per week

Managed budgeting and invoicing for both large and small-scale events.

Recruited top-notch employees for server, bartenders, asst associates in sales and on the floor.

Framed cost-benefit analysis for corporate and social events.

Set schedules for 25# staff by planning and designating shifts and hours.

Reviewed pricing and ordered food ingredients, kitchen appliances and supplies.

Set up and broke down conference and banquet rooms to meet facility standards and specifications.

Provided exceptional service to guests by immediately addressing needs and requests.

Maintained clear and easy access to exits and fire lanes to prepare for emergencies.

Established and maintained equipment inventory for accurate tracking, record keeping and to avoid loss.

Interpreted instructions to schedule and set up events to client specifications.

Followed safety procedures and incorporated safety equipment to reduce injury and loss.

Delegated tasks to staff members to maximize production under tight deadlines.

Arranged furniture and equipment to maximize space and floor plan for seamless movement during functions.

Organized banquet storage and surrounding areas to facilitate access to products and materials.

Liaised with catering department about event changes and implemented requested adjustments. Landscape Maintenance Foreman, 09/1990 to 11/2020 Michaels Inc. – Mentor Ohio, Ohio

Adapted daily plans according to weather, staffing levels and client needs to maintain excellent client satisfaction and adhere to timelines.

Adhered to OSHA guidelines and standards, including proper handling of hazardous chemicals and pesticides.

Maintained grounds including trimming, weeding and general clean-up.

Used gardening machinery, including dump truck, tractor to apply mulch, dirt grass formation.

Reviewed plans and designs to verify completeness of grounds work.

Trimmed greenery, shrubs and hedges to maintain uniform appearance.

Applied weed-control and pest-killing chemicals to lawns to protect growth and improve attractiveness.

Enhanced visibility and improved shapes of trees and bushes with proper pruning. Owner/Operator, 05/2000 to 01/2020 Park Avenue Valet – Mentor, OH

Devised, deployed and monitored processes to boost long-term business success and increase profit levels 80%.

Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.

Created and monitored Valet promotional approaches to increase sales and profit levels 40%.

Enhanced operational efficiency and productivity by managing budgets, accounts .

Reduced personnel turnover and promoted employee development by recruiting team-oriented candidates and implementing new training practices.

Established, optimized and enforced business policies to maintain consistency and high-quality standards across total operations.

Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.

Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.

Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.

Managed 20 employees by supervising daily tasks.

Developed improved records management systems for leases and contracts to improve timeliness of renewals.

Maintained up-to-date administrative records to monitor operational conditions.

Aligned branding initiatives and sales strategies with client goals.

Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.

Applied human resources expertise to optimize hiring, training and performance. EDUCATION

High School Diploma: 05/1981

Eastlake North High School - Eastlake Ohio

Cleveland State University - Cleveland OH

Minored in Communication

Professional development completed in Psychology AFFILIATIONS

Rotary International Past President/Salvation Army Volunteer for 20 years/ Please ask to many to list.

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