FRANKIE HART-GREENLEY
ad5nvs@r.postjobfree.com
PROFESSIONAL EXPERIENCE
Associate Campaign Manager Aug 2022
SambaTv, Dallas, TX
Oversee the technical deployment and execution of both direct (creative assets/3rd party tags) and programmatic video, CTV and display campaigns
Optimize client portfolios for peak performance and pacing
Offer in-depth monitoring and reporting of media activities, conducting daily tracking of key performance indicators (KPIs). Generate both standard and executive-level reports, along with concise activity summaries
Consistently meet deadlines, delivering high-quality work while managing diverse priorities
Partnered with Sales for the full life cycle of programmatic campaigns (planning strategy, activation troubleshooting, consultation upselling/renewal)
Drive campaign setups through critical thinking and analytical skills
Analyze intricate data sets to troubleshoot challenges and implement optimizations within DSPs
Sr. Campaign Manager Nov. 2019 – Aug 2022
Tegna, Dallas, TX
Campaign/Creative Scheduling – Using Google Ad Manager help to make sure campaign meet goals and creatives have been uploaded correctly and in a timely manner
Support Broadcast stations and TEGNA stakeholders
Send daily reports to stations, communicates technical information and processes, email all contacts within in a timely fashion, and monitor email inbox consistently
Provide technical and operational support for ad serving scenarios
Provide business units appropriate reporting pertaining to digital campaigns
Provide detailed revenue reporting and working with stations to withhold digital rate cards
Thoroughly review digital products and platforms related to ad serving and technology of assigned business units
Campaign Manager Feb. 2019 – Nov. 2019
Tegna, Dallas, TX
Campaign/Creative Scheduling – Using Ad Manager help to make sure campaign meet goals and creatives have been uploaded correctly and in a timely manner
Support Broadcast stations and TEGNA stakeholders
Send daily reports to stations, communicates technical information and processes, email all contacts within in a timely fashion, and monitor email inbox consistently
Provided technical and operational support for ad serving scenarios
Provide business units appropriate reporting pertaining to digital campaigns
Provide detailed revenue reporting and working with stations to withhold digital rate cards
Thoroughly review digital products and platforms related to ad serving and technology of assigned business units
Web Operations Analyst 2012 - 2018
A.H. Belo: The Dallas Morning News, Dallas, TX
Identify, evaluate and launch new revenue-enhancing products with cross-functional teams including product development, sales, and IT
Maintain complex Content Management System to pull, track, optimize the delivery of multiple formats of content for the No. 1 local news website in Dallas-Ft. Worth
Assure 100% uptime for website pages
Efficiently manage website changes to ensure integrity and website speed optimization
Develop data management and fulfillment process for media and analytics teams
Optimize advertising inventory forecasting, significantly improving accuracy and user interface for teams including marketing, operations and audience development teams
Handle all inquiries regarding production process, specifications, schedules and activities
Advertising:
Create and implement custom advertising solutions including native and high-impact ad units with cross-functional teams including sales, marketing, editorial, design and IT
Implemented leading-edge ad-serving technology; guide adoption of new features as Subject Matter Expert trained on all upgrades and functionality enhancements
Manage ad tags/pixels across all websites and experiences
Provide 24/7 support to clients and agencies to identify and resolve technical issues for third party tags, flash files and other creative
Efficiently administer ad traffic system assignments and setup procedures
Manage and implement email marketing campaigns
Manage and maintain newsletters
Maintain list quality
Monitor performance of emails/newsletters
Handle customer issues regarding emails/newsletters
Interactive Advertising Operations Analyst 2010 - 2012
The Dallas Morning News, Dallas, TX
Subject matter expert for DMN’s interactive campaign platform
Research Ad traffic issues, SOX compliance, quality assurance, and specification development/testing for program fixes or enhancements
Identifies new ad opportunities in conjunction with Product Development team and Sales team and works with IT and Web Ops to implement products
Works closely with Finance and Audit departments to ensure proper compliance
Works with Marketing, Operations, and Audience Development groups to review and improve the accuracy and effectiveness of the inventory forecasting method and its user interface
Administers Ad Traffic system assignments and setup procedures
Train users on ad trafficking system, inventory management, new products and system upgrades
Manages Specials emails and newsletters for A.H. Belo’s newspaper sites
Handle all inquiries regarding production process, specifications, schedules and activities
Yahoo! APT Subject Matter Expert; remains trained on all upgrades and functionality enhancements to ad serving systems, and provide recommendations for adoption of new features
Advertising Operations Analyst 2007 - 2009
Belo Interactive Media, Dallas, TX
Implemented Yahoo! AMP! on all A.H. Belo’s newspaper sites in conjunction with the Yahoo! newspaper consortium companies
Identified new ad opportunities in conjunction with Product Development group and then worked with IT and Site Services to implement new products
Researched ad traffic issues, SOX compliance, quality assurance, and specification development/testing for program fixes or enhancements
Developed training materials and launched breaking news email solution across 15+ media websites
Trained users on ad trafficking system, inventory management, and new products
Ad Traffic’s main point of contact for Belo’s National/Remnant campaigns when interfacing with Agencies and Design teams
Traffic Specials newsletters for Belo’s websites
Sr. Advertising Operations Coordinator 2003 - 2007
Belo Interactive Media, Dallas, TX
Managed online advertising operations team
Supervised the placement of online advertising campaigns across the network of Belo’s 24 television and newspaper websites including National and Remnant campaigns
Directed online advertising campaigns, monitored and optimized the performance of campaigns
Technologies
Ad Trafficking Google Ad Manager/DFP Premium for Publishers, AppNexus/OpenAdStream 24/7, Apt! Yahoo
Email Marketing EMMA, Distribion, Exact Target, Datran/StormPost/Postup, Cheetah Mail
Content Management Escenic, Serif
Web Design HTML, CSS, ImageReady, Dreamweaver, Illustrator, Flash, Fireworks
Analytics Omniture, Google Analytics, Flurry
Quality Assurance TestDirector / Web Defect Manager, Clarity
Productivity Microsoft Office (Word, Excel, Access, PowerPoint), Gmail, Slack
EDUCATION
University of Phoenix 2003 - 2006
Bachelor of Arts, E-Commerce