Digital Marketing Ux Designer

UI/UX Designer

Applied for:

Allan Grijaldo

ad5nkq@r.postjobfree.com https://www.linkedin.com/in/allan-grijaldo/ https://agcgdigitalmarketing.com/portfolio/

With over ten years of graphic design experience specializing in UI/UX design, I'm an Innovative, creative, and Digital Experience Award winner. Recognized as the top Designer by multiple managers, I excel in creating effective strategies from concept to production. Collaborating closely with clients, stakeholders, and cross-functional teams, I translate concepts into visually compelling narratives while maintaining consistent brand identities. I lead high- performing creative teams, deliver impactful campaigns, and create immersive brand stories in digital media. Committed to fostering collaboration and innovation, I bring a unique blend of leadership, creativity, and strategic thinking to elevate visual communication. Proficient in web design and development, including A/B Testing Optimization, HTML, CSS, JavaScript, and web frameworks; I leverage tools like Figma, Adobe XD, and motion graphics for web and mobile applications. Additionally, I have extensive experience in motion graphics, offset, and digital printing materials. I have expertise in digital marketing strategies such as SEO, Email Marketing, Social Media Management, and Paid Ads, including integrating Facebook Pixels and Google Tag Manager (GTM).

MY PROFESSIONAL EXPERIENCE

● I design and produce diverse visual materials, including infographics, reports, presentations, and marketing collateral, focused on stock market trends, financial data, and investment opportunities. I have experience in stock and crypto exchanges.

● I worked closely with the marketing, communications, and research teams; I collaborated to translate complex concepts and data into compelling visual assets.

● I designed and improved the UI/UX/functionality of multiple websites to enhance user experience and engagement.

● I implemented interactive and visual design principles to ensure a positive and cohesive user experience across various platforms and devices.

● I develop creative solutions that align with brand guidelines, elevating the overall visual identity of the stock exchange. Staying abreast of industry trends and design best practices, I ensure our visual communications remain innovative and impactful.

● I tailor designs to meet the needs and preferences of our target audience. Managing multiple projects concurrently, I consistently meet deadlines and deliver high-quality designs that exceed stakeholder expectations.

● I actively contribute to brainstorming sessions, pitch meetings, and design reviews, offering valuable ideas and feedback on design concepts.

● I managed designing and developing instructional materials for diverse training programs, incorporating effective instructional design methodologies to enhance UI/UX elements for optimal learner engagement.

● Conducted needs assessments with service stakeholders, creating tailored technical and non-technical training programs prioritizing a user-centric approach.

● I utilized expertise in e-learning platforms to design visually appealing and user-friendly eLearning material using adaptive learning methods, ensuring an enhanced user experience.

● Collaborated with internal stakeholders and subject matter experts to identify development needs and implemented customized training solutions, integrating UI/UX design principles to create intuitive and accessible learning interfaces.

● I led the evaluation, creation, organization, and execution of learning strategies and programs based on organizational asks, with a keen eye for UI/UX design to optimize the overall learner experience.

● I played a key role in supporting learning program initiatives and projects, planning, implementing, and assessing learning content, and focusing on creating visually engaging and interactive learning materials.

● I collaborate with service leadership and other stakeholders to identify needs and develop and implement training solutions that strongly emphasize UI/UX design principles.

● Created comprehensive design documents outlining course objectives, content, assessment, and evaluation criteria, ensuring alignment with UI/UX best practices for enhanced visual appeal and usability.

● I developed assessments and metrics to gauge employee performance and program outcomes, transforming data into meaningful executive-style summaries and presentations, incorporating visually impactful elements.

● I organized and assisted in developing learning manuals, pre-work, and course evaluation procedures, including multimedia visual aids and other educational materials. I emphasized UI/UX design to optimize the learning experience.

● I designed and created practical eLearning modules and facilitator guides, applying UI/UX design principles to ensure an intuitive and visually engaging learning environment. This contributed to the growth and scalability of the company's Learning and Development function.

● I managed user-centric design principles to create intuitive and visually appealing interfaces, ensuring a seamless and engaging user experience across digital products.

● I develop wireframes and prototypes, translating conceptual ideas into tangible design solutions. Employed tools such as Sketch and Figma to visualize and iterate on interface designs.

● I worked closely with cross-functional teams, including developers and product managers, to align design strategies with project goals. Conducted regular design reviews and provided constructive feedback to optimize user interfaces.

● I implemented responsive design techniques to ensure consistency and optimal user experience across various devices, contributing to a cohesive and adaptable design framework.

● I conducted usability testing sessions, gathering valuable insights and feedback to iterate on designs and enhance overall usability. I incorporated findings into design iterations for continuous improvement.

● I developed and maintained design systems, establishing standardized components and patterns to streamline the design process and maintain visual consistency across products.

● I conducted user research to understand target audiences, their behaviors, and pain points. I utilized my findings to inform design decisions and create solutions that resonate with user needs.

● I used to apply solid visual design skills to create aesthetically pleasing interfaces, incorporate branding elements, and ensure a cohesive and appealing visual identity.

● I worked in a fast-paced environment, adapting to evolving project requirements and timelines while maintaining a high standard of design quality.

● I stayed abreast of industry trends, emerging technologies, and design best practices. I actively participated in design communities and conferences to foster professional growth.

● I effectively and efficiently communicated my design concepts and rationale to technical and non-technical stakeholders, facilitating a shared understanding of design decisions and project goals.

SKILLS

TOOLS:

Adobe Creative Suite (XD, Photoshop,

Illustrator, After Effects, Premiere, InDesign,

Lightroom, Dreamweaver, AEM), Figma and

Figjam, Sketch, Lunacy, Zeplin, Vegas, Wrike,

Asana, Slack, Click up, Jira & Confluence,

Markup.io, Sales Lightning, WordPress &

WooCommerce, 3d Max, Sitecore

DIGITAL MARKETING SKILLS:

SEO, Proper insertion of keywords, meta title, and description, Web Directory Submission, Social

Media Management, Online Monitoring

Reputation, Paid Facebook and Google Ads,

Integrations of Facebook Pixels and Google Tag

Manager (GTM), Google AdWords and Google

AdSense

RESEARCH SKILLS:

User persona, A/B Testing, Usability Testing, UX

Research, User Interviews

PROGRAM SKILLS:

HTML & CSS, JavaScript, PHP, MySQL, Bootstrap

DESIGN SKILLS:

User flows, Wireframes, Style Guide and

pattern library, User-centered design, Mobile

design, Website Design & Development, Visual

Communication, e-Commerce, Web

Frameworks, Architectural Sitemap,

Information Architecture, Prototyping

GRAPHIC SKILLS:

Branding, Company Logos, Typography &

Iconography, Offset & Digital Printing,

Animation/Motion Graphics, Photography,

Illustration Design, PPT Presentation, Google Slides OTHER SKILLS:

Agile Methodologies, Time Management, Team Oriented, Self-motivated, Project Management, Visual Effects, Originality and Creativity, Concept Development, Reliable & Trustworthy, Planning & Organizing, Supervision & Leadership, Critical Thinking, Design Thinking, Communication, Interaction Design, Visual Communication, Collaboration, Research, User Research, Salesforce Lightning EXPERIENCE

SENIOR UI/UX DESIGNER Aug 2023 - Jan 2024

DAS BITS (CDTS Digital Services), Hartford, Connecticut User-Centered Service Design:

● Collaborate with a project manager and content lead to understand user behaviors and needs, prioritizing work accordingly.

● I manage valuable insights into user interaction with services or products, facilitating design and redesign processes.

● Apply user-centered design methodologies to create and enhance services.

● Apply and implement the UI/UX design mockup to the campaign under the social programs of Connecticut, such as Medicaid, Housing, Food nutrition, family and individual, and financial and employment programs. Website & UI/UX Design:

● Redesigned administrative tools for user role and permission management, implementing backend configuration and customization functionalities.

● Collaborate with stakeholders to understand their design requirements and deliver innovative solutions that align with Connecticut brand guidelines.

● I create and develop comprehensive graphics to make the page more engaging to the viewer.

● I employ design thinking principles to craft and refine graphics, user interfaces, and content for various platforms, including websites, social media, and print media.

● I apply and illustrate my expertise in graphic design fundamentals, layout creation, typography, color theory, and multimedia graphics to my web design.

● I created high- and low-fidelity wireframes to meet the high-standard digital agency requirements and the approved components library with different design concepts and solutions, rapid prototyping, and user feedback to quickly adapt and iterate on interface design concepts using Figjam for presentation and submit to stakeholder for approval.

● Created wireframes, prototypes, and high-fidelity mockups for web and mobile applications, leveraging Figma and Adobe XD.

● I apply my design using the standard component-based development within Content Management Systems (CMS) and responsive development across the backend of the Sitecore platform.

● I'm responsible for UX vision and strategy, storyboard design, and defining design standards and patterns for internal applications.

● I'm responsible for branding the web design, logo, graphics, and icon elements in the development stage of the page.

● Apply responsiveness to all page creations on all devices. User Acceptance Testing:

● After developing the web pages and knowledge-based articles from the content lead, I test and validate service/product alignment according to user and stakeholder needs.

● I am identifying and addressing issues during the developmental stage of the web pages and KBs phase to ensure all the links applied to the text are not broken links, have a smooth launch, and increase user confidence.

● I manage and engage in accessibility considerations and advocacy for equal access. Digital Platforms, Tools, & Discipline:

● I work with enterprise-scale digital platforms and leverage productivity and analysis tools such as (Salesforce Lightning, JIRA, Confluence, Google Analytics, MS Teams, and MarkUp.io). Collaborate with the team, project managers, and the content lead.

● Utilize agile methodologies for iterative delivery. SENIOR UX/VISUAL DESIGNER Nov 2022 - May 2023

Seagate Technology, Fremont, California

● Collaborate with stakeholders to understand their design requirements and deliver innovative solutions that align with Seagate Branding guidelines.

● I create and illustrate an engaging design for various marketing collateral, including brochures, flyers, posters, email marketing, and social media graphics

● I developed and executed website design concepts, ensuring a user-friendly and visual interface.

● Collaborate with the project managers and stakeholders to develop and illustrate visual concepts for the brand campaigns.

● Collaborate with the User Experience Architect and Brand Creative Director to sketch and iterate on the product's new and complex user interactions.

● I managed to identify and evaluate potential opportunities to improve existing web apps and mobile and interactive designs of the product campaign before presenting them to the Seagate stakeholders.

● I created and managed corporate and product presentations requested by the project managers to be presented to the CEO and stakeholders.

● I handle the overall end-to-end user experience, showcasing it and its consistency across an entire product and applying the specific UI features to the layout.

● Redesigned administrative tools for user role and permission management, implementing backend configuration and customization functionalities.

● I manage and develop detailed wireframes, user flows, mockups, and other product deliverables to communicate designs and requirements effectively.

● Collaborate with Seagate Stakeholders, content creators, and copywriters to develop inspiring concepts and finished solutions that align with our brand vision and build upon our brand stories

● Create and manage visuals for creative campaign assets, product launch materials, web design, UX elements, and other internal corporate and external marketing projects assigned to our innovative internal team

● Manage design and brand consistency across all projects and channels, including collaboration with stakeholders and partners on the low-fidelity mockup using Figjam as needed for presentation.

● Assists the Creative Director in creating a pleasant and appealing visual artwork from the approved wireframe landing page based on the sitemap structure of the Amazon Brand Store

● Manage and apply the materials' image assets from the library and organization of the brand portal, website, or other channels as needed

● Present and communicate the creative vision and business strategy behind concepts coherent, confidently, and inspiringly

● Design user-centered interaction models, wireframes, prototypes, high-fidelity mockups, and apply the design using the existing components from the library in Figma and Adobe XD

● Handle and work within brand guidelines to create layouts that reinforce a brand's voice through its visual touchpoints

● Design logos, icons, and infographics

● Create and organize production assets and ensure assets are consistent and compatible across various devices

● Use source images (stock photos and video footage) and work with a component library

● Handling multiple projects while effectively managing timelines and expectations

● I am assisting the marketing in creating an excellent and appealing PowerPoint presentation for internal Seagate

SENIOR FIGMA UI/UX DESIGNER Sep 2018 - Nov 2022

Worldwide Sourcing Group, Los Angeles, California

● Redesigned administrative tools for user role and permission management, implementing backend configuration and customization functionalities.

● I create and deliver the concept for all the company's website designs by doing a sample sketch, making a storyboard, sitemap, wireframes, flowcharts, prototypes, and mockup presentation, and submitting it to the client for approval.

● Application of knowledge of business and industry to create the vision for brands across collections, projects, programs, products, and channels

● Created wireframes, prototypes, and high-fidelity mockups for web and mobile applications, leveraging Figma and Adobe XD.

● I collaborate with the marketing team to develop visual concepts for brand campaigns.

● I illustrate and produce marketing materials such as banners, advertisements, email marketing, flyers, posters, social media management, and packaging designs.

● Manage and support the Marketing Team with marketing collateral needs across all departments that work with the Marketing Manager to create email templates and newsletters when required

● Application of design standards to collateral projects (sell sheets, brochures, media materials, presentations, and infographics) and ensure that all the designs meet the company's standards

● I manage and execute project tasks accurately within the specified deadline

● Manage product shoots, photo editing, and their application to e-commerce websites

● Designed and produced responsive websites, e-commerce design & development

(frontend & backend) using WordPress advanced tool, theme, and plug-in

● Collaboration with the writers on online companion resources

● Handle, maintain & update all groups of the company's websites

● Design, create, and optimize graphics content for social media, online ads, and website use

● Manage and handle SEO, Google Analytics, and search the right keywords using Google AdWords and Social Media

● Manage concept & design TVC, raw footage, and company corporate video editing

● Monitoring, analyzing, and presenting monthly reports for operating company SEO and Social Media Management Online platforms

● Creation of concepts and designs and overseeing the production of highly complex and integrated visual/technical solutions

● Design for digital elements, including video editing and gif creation. FIGMA WEBSITE GRAPHIC DESIGNER May 2018 - Aug 2018 Tectron International, Vernon, California

● Creative and detail-oriented Website Design Specialist

● Proven track record in delivering visually stunning and user-centric digital experiences

● Proficient in Figma for wireframing, prototyping, and high-fidelity designs

● Collaborative approach, working efficiently with cross-functional teams and stakeholders

● Strong understanding of UX principles and a keen eye for aesthetics

● Manage and design new packaging, revise legacy packaging, and label graphics

● Coordination of labeling and packaging from initiation through concept completion

● Prepare and finalize pre-press files and guidance for print vendors

● Manage final printing specifications and their submission to the marketing department for proof-checking before sending them for production.

● I handle the up-to-date collections with branding guides and ensure that all branding ties follow guidelines

● Created wireframes, prototypes, and high-fidelity mockups for web and mobile applications, leveraging Figma and Adobe XD.

● I manage research packaging and the application of design trends for the project

● Monitor the shipment product's arrival samples for the product shoot and ensure that all the new product items are published on the website

● I manage website design and development and update all product content details according to the book inventory software

● Managed SEO and Social Media for the company

● Identification of powerful keywords to drive the most valuable traffic

● Manage and file all the product content with effective keywords on the website

● Write effective SEO content for websites and social media accounts

● Manage daily posts on all social network channels of the company

● Manage online directory submission of the company's website's U.R.L on various business directories or web directories to create backlinks to improve page ranking

● Create, design, and manage campaigns using e-mail blasts to all customers and updating the arrival of new products and any upcoming activities within the company

● Create vector illustration keychain characters

GRAPHIC / INTERACTIVE DESIGNER Mar 2018 - May 2018 Universal Promote, Los Angeles, California

● Creation & management of social media optimization & custom website/development for a realtor

● Create a custom video banner with an embedded "call-to-action" video listing for recently sold and open house announcements, and create unlimited high-resolution digital flyers/e-Flyers for your current, recently sold, and open house announcements.

● Managed and branded FB Page Design and custom logo for realtors

● Create interactive video graphic animation and corporate video for clients

● Create print brochures, catalogs & posters for clients

● Create & design product packaging for final output ready for printing. DIGITAL CREATIVE DIRECTOR / PARTNER Jan 2017 - Sep 2017 RAC Advertising & Digital Media, Dubai, UAE

● Manage the creative process from concept to completion

● Managed, led, and directed the creative team in producing all marketing collateral

● Leading brainstorming/creative sessions to generate ideas and ensure that visual communication & brand standards

● Responsible for all aspects of the creative product, from copy & art to interactive media

& innovation

● Work closely with our Brand & Insights team to solve marketing problems through innovative and strategically crafted work

● Production and development of responsive Website & E-Commerce (frontend & backend) using WordPress advanced tool, theme, and plug-in

● Ensure high performance and availability and manage all technical aspects of the CMS

● Established and built the website's architectural structure

● SEO and Social Media Management

● Manage multiple projects from conception to completion by deadlines

● Deliver work that is mind-blowing, consistently on time, and profitable

● Design high-fidelity mock-ups for mobile and web user interfaces

● Deliver assets and style guides of the mobile app concept/design for development

● Create the best prototypes for related mobile application features

● Supervised the concept & design of a mobile app to make certain features are applied

● Create concepts for advertising or promotional campaigns

● I collaborate with clients to amend ideas per their wishes and explain what is and is not possible

● Handle & manage retailers such as Motorworks and Beside Group (Brands: Carhartt, Diesel, Fred Perry, and Pinko)

● Scotch & Soda & Jigsaw), ensuring a great and satisfying concept is delivered

● Improve the Creative department's understanding of digital aesthetics, perspectives, and solutions through guidance and training.

DIGITAL ART DIRECTOR Jan 2015 - Jan 2017

TAO Designs LLC, Dubai, UAE

● I assist in developing and refining uniform graphics standards and visual brand strategies for the team (interior designers and architects)

● Develop creative programs and design concepts that meet the organization's business objectives and advance our brand strategy

● Develop identity and collateral for brand-expanding initiatives

● Working with the interior designers, architects & engineers to develop concepts and present them to the management

● Provision of quality control over concepts and projects

● Play a vital role in refining and defining the company's evolving brand identity

● Produce and create responsive Website & E-Commerce (frontend & backend) using WordPress advanced tool, theme, and plug-in

● Generate storyboards and prototypes that outline interaction, animation, and motion graphics

● Create initial concepts, functional design solutions, site wireframes, mood boards, and interface demos

● Create and optimize our web project management, hitting all deadlines and improving efficiency while maintaining the highest standards of quality web development

● Concept and execute sitemaps and wireframes that clearly define the architecture and functionality of the site

● Handle and manage all inbound digital marketing programs, including SEO, SEM, Display/Retargeting, Video Advertising, and Conversion Optimization

● Manage creative concept & TVC design, raw footage, and corporate video editing

● Production of high-quality photographic images using a high-end professional camera for all the interior and exterior projects of the company

● Utilize computer-imaging software to process photographs and ensure that the final images are imported, organized, cataloged, and exported into a shared environment

● Manage accurate color correction on images under defined and standardized conditions

- the ability to perform post-production editing on photos. DIGITAL ART DIRECTOR Jan 2013 - Jan 2015

AMC Advertising Marketing & Consultants - JBC, 2, Dubai - UAE

● Responsible for the design and execution of web content and campaigns

● It may include typography, logo and icon design, home pages, interactive components, UX, banners, product landing pages, emails, online marketing, video integration, and site enhancements

● I drafted briefs and created presentations to communicate a project's vision to clients and staff

● Create a presentation, defending and advocating for design concepts with the Creative Director

● Develop identity and collateral for brand-expanding initiatives

● Collaborate and coordinate with internal clients, graphic designers, copywriters, developers/programmers, and outside vendors to ensure the success of the visual brand message and the technical and performance specifications for a customer-friendly user experience

● Manage workflow and project timelines using Asana project management tools for web design projects

● Manage to work on websites with the knowledge of HTML, CSS & responsive WordPress themes, and plugins

● Concept and execute sitemaps and wireframes that clearly define the architecture and functionality of the site

● I develop social media strategies and execute them accordingly

● Manage and configure the installation of the Facebook App photo contest

● Prepare and deliver monthly Social Media Management & SEO reports for internal operating company clients

● Monitoring, analyzing, and presenting monthly reports for operating company SEO, Social Media Management, and Online platforms

● Reputation for Monitoring & Google Analytics / Keywords Proven ability to combine conceptual

● Manage SEO content strategy to increase traffic and conversion

● I prepare a storyboard plan, concept, and layout for a motion graphics project

● Create and deliver motion graphics in various media, including web, mobile, etc

● Manage and handle TVC, editing raw footage and company corporate video

● Create and manage 3D exhibition stand & branding layout for client presentation

● Experience in photography management.

SR WEB GRAPHIC DESIGNER Jul 2010 - Dec 2013

WSI Netpower, Dubai, UAE

● Translation of a client's marketing or informational content into a functional website

● Mapping or outlining a website's structural content

● I create or edit images and graphics for website use

● Create templates of approved website layout, Coding website using HTML

● Coordinate with programmers for specialized scripts

● Create verbal content for the website or use approved content from the client

● Integrate verbal content with site design for the final product

● Posting completed site to internet server using FTP software

● I make changes to the site as directed by the client

● I submit and complete the site to search engines

● Knowledge of flash animations using scripted effects

● I design, create, and provide media content for mobile platforms given specific directions within datelines

● I design and manage online applications, mobile apps, user interfaces (UI), and websites

● I am creating a clean, crisp, modern design while understanding current usability and design trends

● Creating a comprehensive social media strategy to define programs that use social media marketing techniques to

● Increase visibility, membership, and traffic across all XYZ brands

● Implementation and management of social media programs

● Monitoring trends in social media tools, trends, and applications

● Measure the impact of social media on the overall marketing efforts

● Produce dynamic multi-media presentations and supporting print materials for client meetings and new business proposals

● Prepare designs for print, exhibit graphics, or environmental graphics

● I provide a storyboard for approval for corporate video projects and proceed to the actual video production.

SENIOR GRAPHIC DESIGNER Jun 2009 - Jul 2010

Leptis General Trading, Dubai, UAE

● Concepts, Layout & Designs of all Airline (Commercial/Private) in-flight products from A- Z

● Meet with clients and account managers to discuss the business objectives and requirements of the job

● Able to work in our expanding communications team, managing projects within stipulated deadlines and producing compelling, photorealistic 3D renderings, animation, and photo composites for our client's satisfaction

● I interpret the client's business needs and develop a concept to suit their purpose

● Estimate the time required to complete the work and provide quotes for clients

● Draft the design briefs by gathering information and data through research to produce new creative ideas and concepts

● Handle and manage designs to present finalized ideas and concepts to clients or account managers, proofread to produce accurate and high-quality work, brainstorm and contribute ideas, and design artwork for the overall brief

● Supervise and create interactive websites using different media software from scratch to the final

● Develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives.

SR GRAPHIC DESIGNER Jun 2008 - Jun 2009

Promofix Advertising - Media City, Dubai - UAE

● Manage and supervise the production design solutions to communicate the client's needs with a high visual impact

● Handle graphic design solutions required for various products and activities, such as websites, advertising collateral, magazines, brochures,

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