Lori Parham * Toledo Court Kenner, LA ***** ad5n41@r.postjobfree.com 504-***-****
PROFILE
I have had 25+ years of highly successful retail management career. Worked up the ranks from sales associate to senior-level district manager position due to superior product knowledge and sales achievements. Recipient of countless and verifiable top-ranking sales & leadership awards for repeatedly outperforming peers (in positions as sales associate, store manager, area manager & district manager) in a very competitive multi-billion-dollar industry. I am a strong leader, organizer, and problem solver with proficiency in opening & growing new stores; creating & conducting training programs; performing under pressure to meet time-sensitive deadlines; and ensuring complete customer satisfaction by promoting “World Class Service”. I am most proud and recognized for people development, building effective teams, as well as motivating and inspiring others. I am a true believer that people work for people, therefore building relationships have always been incredibly important to me both internal and external. I enjoy new challenges and strive to inspire fearlessness with my TEAM! AREAS OF EXPERTISE
Sales Training
Guest Services
Business Analysis
P & L Management
Inventory Control
Staff Development
Sales Generation
Visual Merchandising
Recruiting & Retention
Performance tracking and evaluation
Performance Coaching
Special Corporate Projects
Goals & Action Plans
Outside Events
Store Safety
Vendor Partnerships
POTTERY BARN, 2015 to Present
General Manager, Metairie, LA, 2015 to Present
Manages all aspects of store with sales volume $3+ million.
Hired as GM for high profile store that was -22% YTD in 2015. In 2016 the stores YTD comp was -1.8, in 2017 the stores comp was +2% and trending to finish fiscal 2018 with +14% comp.
Models exemplary service and ensures managers perform effective floor supervision to drive sales while maintaining exceptional customer service and visual presentation.
Trains and motivates all associates through ongoing programs in sales, customer service and product knowledge while also preparing associates for increased levels of responsibility using individualized development plans and “Division of Responsibility” assignments.
Developed and promoted visual manager to Design Services Manager, shipping receiver to Operations Manager and 2 PT Design Specialist promoted to FT Design Specialist.
Maximized team and individual performance through consistent coaching and feedback using performance management process. All associates exceeded the SPH goals in 2016 & 2017.
Actively networked, interviewed, selected and on-boarded 5 new In Home Design Specialist increasing furniture sales 50%+ over 2017. In 2018 the store is trending to add an additional $350,000 in Design Service Sales.
Forecasts and adjusts monthly payroll to maximize productivity, achieve sales/payroll goals and complete workload. Consistently meeting payroll budgets and all associates exceeding SPH goals. AWARDS
Exceeding Sales Goals 2017
Top Award Highest MMU in District
Top Award Reduced shrink from 2.7% to 2% 2016
Excellence Award Inventory Results 2017 .1% variance
Customer Service Award Store scored 5 out of 5 on opinion labs for 2016, 2017
Operational Excellence Store audit excellence with score of 90%+ DAVID’S BRIDAL, 1992 to 2015
Store Manager / District Trainer, 2011 to 2015
Requested to take-over store operations for Metairie location; after managing store 1-year, increased sales an additional
$500,000. Store now generating over $3M annually and continuously growing; recognized as the highest volume store in the district.
Also in charge of district training meetings and alterations workshops for 11 stores (Pensacola, Mobile, Hattiesburg, Jackson, Monroe, Shreveport, Alexandria, Lafayette, Baton Rouge, Metairie, and Slidell).
Partnered with new DM to ensure seamless transition via multiple practice-training weeks and ongoing hands-on assistance to complete all corporate projects and assignments. AWARDS
Exceeding Sales Goals 2011, 2012, 2013
Top Award for % over Plan 2013 (+ 5.2%)
Top Award for % over LY 2013 (8.1%)
Outstanding Leadership Award 2012, 2013
District Manager, 2003 to 2011
Traveled constantly to 11 stores; motivated, trained and coached Store Managers to ensure maximum profitability by achievement of sales quotas and control of payroll & store expenses. Reviewed sales tracking reports for each store.
Monitored sales, management & associate performance, customer service, visual appeal / overall merchandising in compliance with company policies. Introduced new sales strategies and corrective action plans based on financials.
Coached employees on all areas of responsibility such as close ratios, national vendor partnerships, in-store events, bridal conversions (from registration to sales to follow up appointments).
Managed all outside events and trade show participation. AWARDS
Top Performing Store ~ Bridesmaids Units 2011
Top District Award ~ Most David's Bridal Credit Cards Processed 2010
Top District Award ~ Most Bridesmaids Units 2008, 2009
Top District Award ~ Money per Bride Increase over LY 2009
Top Award ~ Outstanding Performance Award 2009
First Place District Manager to Plan (companywide) 2008
Top District Award ~ Highest Headpiece Conversion 2007
Top District Manager in Company (out of 28 others) 2007 Store Manager, Metairie, 1997 to 2003
Transferred from Tampa to open the first store in Louisiana.
Built 14,000 sq. ft. store from scratch; managed all facets of facility operations ~ administration; recruiting, hiring & training; customer service; sales development; inventory control; merchandising; sales & profit growth; store events, advertising; labor control; and special orders.
Sales boomed to $3M then to $5.6M in 4 years.
Due to stellar performance, location became a training store for all DMs in the company. AWARDS
Top Award ~ % over LY 2001 (+14.2)
Store Manager of the Year (out of 175) 2000 & 1998
Highest Volume Store in District 2000 & 1997
Top Award ~ Bridesmaids Sold 1998
Top Award ~ Highest $ Per Bride 1998
Top Award ~ % over Plan 1998 (+22.5)
EDUCATION
University of South Alabama, Mobile, AL
Business Administration Coursework, 3 years
Brigg Myers Program
Leadership Continued Education Classes