Graphic Design Social Media

STEPHANIE MCCAHERY

647-***-**** ad5mfz@r.postjobfree.com Toronto, Ontario linkedin.com/in/stephanie

-mccahery-9354313b/

EDUCATION

Honours Bachelor of Business Administration, Co-op Option September 2010-April 2014

Goodman School of Business, Brock University, St. Catharines, Ontario

• Marketing Specialization

Post-Graduate Certificate, Digital Graphic Design September 2017-April 2020

Seneca College, Toronto, Ontario

Vamos Spanish Academy March 2022-Present

Buenos Aires, Argentina

WORK EXPERIENCE

Senior Representative, Passenger Programs & Experience April 2023-April 2024

Greater Toronto Airport Authority, Toronto, Ontario

• Spearheading the planning and execution of comprehensive activation strategies, enhancing passenger

experience and operational efficiency

• Managing key aspects of capital project activations, ensuring seamless integration of new features and

services into the airport environment while minimizing disruptions to operations

• Overseeing the development and deployment of aesthetic enhancements across the airport, including art

installations, greenery, and seating arrangements, significantly improving the overall ambiance and passenger

satisfaction

• Collaborating with cross-functional teams to curate and deliver unique, experience-driven concepts for

passengers, contributing to a marked increase in positive customer feedback and engagement

• Conducting thorough evaluations of passenger flow and behavior analytics to inform strategic placement of art,

greenery, and seating, optimizing space utilization and enhancing passenger comfort

• Led the design and implementation of holiday-themed activations, creating memorable and engaging

experiences for passengers during peak travel seasons

• Initiated and successfully pitched a holiday activation concept that was fully funded by retailers, demonstrating

innovative partnership and revenue-generating strategies

• Coordinating with internal and external stakeholders, including artists, vendors, and community organizations,

to bring innovative and culturally enriching programs to the airport environment

• Implementing feedback mechanisms and passenger surveys to gauge satisfaction and gather insights, driving

continuous improvements in program offerings and passenger experiences

• Introduced the first ever metric system for activations to evaluate the real-time impact on passengers,

enhancing decision-making and program effectiveness

• Championing sustainability initiatives within passenger programs, incorporating eco-friendly materials and

practices into activations and installations

• Developing and maintained project timelines, budgets, and documentation, ensuring all activations were

delivered on time, within scope, and under budget

Marketing Designer March 2020-April 2023

Cidel Asset Management, Toronto, Ontario

• Developed and implemented effective designs for marketing collateral, presentations and web

• Enhanced brand identity by applying design principles to all external promotional materials and programs

• Led Cidel’s event planning and execution, including guest itineraries to event space design, marketing

materials, and digital reservation systems

• Capturing high-quality staff photography, including retouching and colour correction to support business

marketing efforts

• Acted as a project manager for marketing projects, coordinating with cross-functional teams and stakeholders

to ensure projects are delivered on time and to the desired quality standards

• Elevated brand recognition with the launch of an in-house recording studio, which has led to an increased

market presence through video and podcast episodes through direct communication with clients

Stephanie McCahery Page 2

• Managed external contracts with event vendors and suppliers to ensure timely delivery of high-quality

materials within budget constraints

• Crafted engaging videos with employees that foster engagement from key audiences and managing creative

production workflows, providing creative advice, and overseeing quality control

• Designed and distributed mass email communications using Dreamweaver and Mailchimp

• Managed and maintained company website on WordPress and maintaining CRM database (Salesforce)

Graphic Designer (Remote Part-Time) December 2017-Present

Riffs Department Store, Newfoundland and Labrador

• Utilizing Photoshop and Illustrator to create engaging social media ads, monitoring and evaluating trends on

Facebook and other social media platforms to ensure that content is relevant and engaging

Marketing Coordinator January 2018-October 2018

Wellpoint Health Ltd., Toronto, Ontario

• Improved Marketing and Sales collateral by updating all the company sell sheets to make them more effective,

impactful, and modern, which ultimately improved the selling experience for sales people

• Initiated, created and implemented a content calendar that was shared internally with the subject matter

experts, elevating marketing initiatives among other departments and improved the company’s social media

presence

• Led, alongside the VP, the drive to rebuild the company website, which included creative control over the

layout, design, and content

• Successfully managed the partnership with a mental health clinic to bring virtual therapy programs to

Wellpoint, providing convenient and accessible mental health support to clients

Certification Coordinator May 2015-January 2018

Moneris Solutions, Etobicoke, Ontario

• Increased productivity with the effective scheduling of all certification requests, ultimately permitting an increased

volume of certifications to take place through effective project management

• Enhanced efficiency and elevated business partner relationships by tracking and following up with merchants

via phone, email, and in person with conditional certification results to ensure full certification was achieved

• Improved analysis of certification test results and trends with the compilation of weekly and monthly reports

showcasing the status of certification tests with clear data and charts

• Enhanced efficiency by acting as an internal SharePoint administrator with the ongoing updates of content,

including the certification calendar, payment software certification (PSC) mailbox schedules, process

documents, system updates and the vacation tracker of the PSC team

PERSONAL DEVELOPMENT

Certification of International Volunteering November-December 2019

• Instructed 3 different English classes to students (children and adults) of varying levels in Cartagena,

Colombia

• Formulated original and engaging lesson plans and ensured the tools met the needs of the students

• Collaborated in the creation of the final exams for the advanced English classes to ensure the test would

provide an accurate evaluation of the students’ current skill level

World Travel October 2018-August 2019

• Spent 10 months travelling through South America, New Zealand, Australia, Southeast Asia, and Europe with

the goal of immersing myself in different cultures, meeting new people, and building an international network of

personal and business contacts

• Highlights: a 10-day trek through Patagonia in the south of Chile, hiking the Inca trail to Machu Picchu, and a

4-day motorbike loop in Ha Giang, Vietnam

REFERENCES AVAILABLE UPON REQUEST

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