Marketing Director Part-Time
Resume:
LYDIA J. BROER
California and Vermont
ad5ghk@r.postjobfree.com
Forty years professional experience in marketing and fundraising at a senior level.
Results include successful capital campaign with $4 million the largest gift. Creator of planned giving society with seventy five legacy members. Establishment of Alzheimer’s Association caregiver programs in New York City’s Chinatown. Engineering company marketing successful proposal for the planning and design of 36 inch chilled water distributions for a 6,000 person city in Saudi Arabia.
Senior fundraising professional for two East Coast history museums: one maritime and one religious/cultural. I have over twenty years of experience in all aspects of fundraising including grants, individual giving, special events, research, board development, financial management, and capital campaign development. Earlier in career, Marketing Director for a multi-discipline, 200 person engineering company performing national and international work.
PROFESSIONAL EXPERIENCE SUMMARY
Chief Fundraiser (part-time, remote) 10/2023 – present
Fort Salem Theater, Salem, New York
Research and writing of Federal proposals for the National Endowment for the Arts and the National Endowment for the Humanities. Corporate contacts and mail merge for top Washington County businesses as part of moves management strategy. Selected proposals to foundations seeking funding for the 2024 theatrical season.
L J Broer Consulting 2014-2023
Services include: fundraising strategy; grant writing and management; client progress reports. Client base is assisted living facilities and performing and visual arts. Clients include Blue Humming Therapy (San Francisco), Brattleboro Music Center (Vermont) and The Residence at Otter Creek, Middlebury, Vermont.
Director of Grants and Research 2008 - 2013
Alzheimer's Association, New York City Chapter, New York, New York
•Responsible for prospect research and proposal writing for foundations (local and national), governmental funders (city and state), and corporate foundations for the second largest chapter ($8.5 million yearly budget) of a 79 chapter, national medical association. Funded proposal areas included Alzheimer’s disease caregiver programs, professional dementia aides training programs, caregiver legal seminars, advocacy outreach and annual gala support.
•Successfully achieved FY13 management assigned, personal fundraising goal of $460,000.
•Major solicitation successes for which I was responsible for prospect identification, proposal writing, site visits, and reporting include $175,000 for CME – Emergency Room Training and $150,000 for Chinese communities’ outreach. National foundation success: William Randolph Hearst Foundation-$150,000 for dementia aides’ 52-hour training program. I identified this prospect and completed all aspects of the proposal process including direction of day-long foundation program officer site visit.
•Three person development success of $600,000, multi-funder grant for a palliative care initiative as part of New York City nursing home staff education program to better the lives of late-stage Alzheimer’s patients. My contributions were chief researcher and chief grants writer as well as leader of internal staff meetings.
•Interviewed and edited Alzheimer’s disease medical researchers’ materials for proposal inclusions. This text, What is New In AD Research, was a component of all foundation and governmental proposals for the New York City Chapter. Text was updated on a regular basis as new research developments warranted.
•Established new markets in multi-cultural areas of Chinese and Russian native speakers by initiating funding of crucial educational materials for caregivers of persons with Alzheimer’s disease. I was the author of a $75,000 proposal to the van Ameringen Family Foundation which was the initial funding for this outreach program.
Director of Development 2007
Hancock Shaker Village, Pittsfield, Massachusetts (AAM accredited)
Responsible for directing all fundraising activities including annual fund (108 donors in leadership category), corporate sponsorships, major gifts, grants.
Hancock Shaker Village is a 1,200 acre campus history museum of 21 original buildings with a mission of bringing to life the Shaker heritage in America.
Senior Development Manager 1999 - 2004
South Street Seaport Museum, New York, New York
•Accomplishments included research, proposal writing, written project reports, and site visits for foundations, corporate foundations, family foundations, and national governmental funders (NEH, NEA, and IMLS) for a 48-year old maritime museum including 8 historic vessels berthed in Lower Manhattan. Grants were written in support of K-12, on-the-water maritime education programs, and archeological programs exploring the underground treasures of Manhattan, a research library expansion and membership events. NEH Directors Award and Pfizer Medical Humanities Initiative funded oral history and accompanying book, All Available Boats, The Evacuation of Manhattan Island on September 11, 2001.
•Largest Capital Campaign Team (3 member) success was a $4 million grant from the multi-state agency, The Port Authority of New York and New Jersey, in support of the establishment of multiple art galleries in an adaptive re-use, 1812 commercial block. My personal team responsibilities were prospect research, grants writing, curatorial text editing, and coordination of museum’s financial information to support proposal goals.
•Major personal success - $100,000 from the national foundation, Booth Ferris. My responsibilities included prospect identification, proposal writing, site visit management, and written funder progress reports.
Marketing Director 1983 - 1999
LeMessurier Consultants, Multi-Discipline Engineering Firm, Cambridge, Massachusetts
•Annually raised an average of $8 million to cover engineering staff costs. These engineers represented the disciplines of electrical, mechanical, structural, energy, water conservation, and civil.
•Researched and wrote domestic and international engineering proposals for the audiences of construction managers, architects, corporations, municipalities, academic institutions, and medical research facilities.
Consistently worked on 9 proposals at a time ranging in construction dollar values from thousands to millions.
•Most proposals involved interviewing engineers to PhD expertise level so, as the Marketing Director, I could translate their design concepts with clarity for the above referenced non-engineering decision makers.
•Accomplished more than one hundred technical translations of materials written by professionals whose first language was not English (primarily Arabic speakers). This was an important aspect of proposal writing in order to capture the latest, in-country, Saudi Arabian knowledge for proposal audiences such as the Ministry of Energy and the Ministry of Education. Largest proposal for which I was the chief, non-engineering writer was a successfully funded 77,000 person Saudi Arabian military city – funding amount and details confidential at Kingdom’s request.
1979-1982
Harvard University (employment while completing evening degree)
•EDUCATION: Associates Degree, Broadcast Journalism, Graham Junior College, BA, Harvard University, 1982. Degree granted under the name of Lydia Julie Orcutt.
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