Digital Marketing Search Engine
Resume:
CURRICULUM VITAE
Darshan Thakkar
Location: San Antonio, TX 78249
Email: ad5ewu@r.postjobfree.com
Summary
A results-driven SEO Specialist with 5+ years of experience, specializing in content strategy, search engine optimization, and 4+ years of experience in business development. I have a proven track record of developing effective SEO Campaigns and delivering measurable results to clients. Area of Expertise/Skills
Gained extensive experience and understanding of Web Analytics (Google Analytics and Search Console etc), Good communication, interpersonal, and problem-solving skills, and spearheading a team of executives to excel in performance and client deliverables for various SEO campaigns.
Analyzing requirements and providing web promotions solutions to clients' which involves designing & implementing Search engine marketing plans Operational strategies like Keyword research, Competition analysis, Site analysis, Data analysis, Search Engine Marketing (SEM) Plan, social media, Web Marketing Strategies, etc
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
Ability to develop, execute, and maintain Search Engine Optimization strategies and provide analysis
Achieve Google Analytics and GMB certificate
Having working experience in digital marketing, including SEO, SEM/PPC.
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings
Having expertise in Off-page SEO ( Including Citation, Guest posts, PR, Articles, Blogs, and more ) Professional Experience
CNS IT Solutions LLC Feb 2024 - Present
SEO Analyst / Specialist
Responsibility:
• Conduct in-depth keyword research to identify relevant keywords for each landing page.
• Perform Off page link building tasks to build quality backlinks and improve DA, Organic traffic, and Ranking
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
• Monitor daily performance metrics with SEO tools like Google Analytics, to understand SEO strategy performance.
• Work with the website team to ensure on-site SEO best practices are present across the platform. Recommend changes to website architecture, content, linking, and other factors to improve SEO performance.
• Analyze competitor’s SEO results to determine optimization opportunities for our clients
• Conduct technical SEO audits to identify issues on client websites of all types and sizes Webgenix Pty Ltd April 2019 to Dec 2023
SEO Specialist
Responsibility:
• Develop On-page & Off-page SEO strategies and implement on websites.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Manage internal linking and outreach tasks to further boost the site performance
• Create Reports using GA4, Google Ads, Google Looker as and required
• Collaborate with Paid Media specialists to execute Google and Facebook ad campaigns
• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI
• Supporting Head of Search and Managing Director on new business requirements and larger projects;
• Support account managers and communicate the impact of search marketing to clients
• Conduct competitor website analysis and Create technical SEO reports
• Conduct Conversion rate Optimisation, Heatmap, and A/B Testing with data analysis
• Manage CMS website to develop internal web pages, Landing pages, Blog, etc. (WordPress, Magento, Shopify)
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Write and edit compelling, effective content for website, social media, and email; monitor all channels. Entigrity Solutions LLC Feb 2018 to March 2019
SEO Executive
Responsibility:
Technical SEO audit of a website examines the website's backend infrastructure to identify potential issues and opportunities for improvement.
Write compelling and high-quality website content, including blog posts and page descriptions to improve website keyword ranking and organic traffic.
Implement on-page and off-page SEO strategies
Collaborate with the design and content marketing team to build landing pages for the email campaign
Create and maintain a schedule of posts and updates that will help organize the flow of content across all social media channels.
Create and edit graphics and videos using online tools (Canva, Befunky ). KSHEMTECH MEDIA PVT LTD. Jan 2014 to Jan 2018
Business Development & Marketing
Responsibility:
• Working closely with staff across departments to implement growth strategies.
• Developing and implementing SEO strategies, client service and retention plans, and analyzing sales data to inform or update marketing strategies.
• Provide regular reporting on client search performance to the business development team and senior management.
• Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content
Amar Techno lab PVT LTD Jan 2012 – May 2013
Jr. Digital Marketing Associate
• Help organize and coordinate marketing events such as conferences, webinars, and trade shows
• Support the marketing team with planning, implementing, and monitoring marketing campaigns
• Provide administrative and project support for a variety of marketing programs
• Evaluate data and create reports on key metrics to monitor campaign efficiency and analyze trends Skills & Competencies
• Keyword Research And Optimization • Competitor Analysis
• Link Building Strategy • Website Analysis And Performance
• On-Page & Off-Page Optimization • Content Copywriting & Optimization
• Conversion Rate Optimization • User Experience Optimization
• Website Speed Optimization • Meta Tag, Title Tag Creation
• Google Analytics & Search Console
• Google Tag Manager
• Social Media Marketing ( Facebook, Instagram)
• Seo Tools ( Semrush, Ahref,
Ubersuggest, Screaming Frog,
Hootsuite, Buffer, etc )
• Adobe Analytics/HubSpot
• HTML, CSS, In design, Photoshop knowledge
(limited)
• WordPress, Shopify, Magento CMS etc.
Certificates awarded:
Google Analytics Platform Principles Certified
Google My Business - Skillshop
Education Profile:
B.C.A [Bachelor’s in Computer Application) - Bachelor’s Degree With Regards,
Darshan Thakkar
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