Digital Marketing Project Manager
Resume:
DARINA FAYNBERG (PMP) Howell, NJ ad5eit@r.postjobfree.com
https://www.linkedin.com/in/darina-
faynberg-pmp-4443639/
Ambitious and results-driven digital marketing professional with 12+ years of experience in cross-channel digital marketing, customer relationship management, and project management. Seeking a challenging position to leverage my expertise in harmonizing digital marketing efforts, analyzing customer behavioral data, and driving marketing campaign performance. Certified PMP with a proven track record of delivering projects on time and on budget. STRENGTH AND COMPETENCIES
• Experience managing multiple projects and clients simultaneously.
• Working knowledge in the software and technology industry.
• Managed budgets ranging from $20k - $500k
• Stakeholder coordination and consensus-building
• Strong written and oral communication
• Proficient in industry-based PM tools and adaptable to enterprise tools
• Detail-oriented and diligent, capable of managing complex engagements with a sense of urgency.
• Main point of contact for external and internal
stakeholders
• Project planning and management
• Risk and issue tracking
• Milestone tracking
• Remote and on-premise work adaptability
EXPERIENCE
EVV Manager, All American Home Care October 2023 - current Premier home and health care agency in PA
• Managed a cross-functional team of five individuals to enhance the company's Electronic Visit Verification (EVV) compliance.
• Facilitated the training of a remote team based in Ukraine on the proficient utilization of the HHAExchange application for monitoring direct care workers' compliance.
• Developed comprehensive training manuals to ensure standardized and effective onboarding processes.
• Delivered daily assistance and conducted vigilant monitoring activities to ensure optimal performance and adherence to established protocols.
Project Manager, Blueshift Labs April 2021 – Oct. 2022 Blueshift is the leading SmartHub Customer Data Platform (CDP) that combines customer data, AI, and omnichannel campaign orchestration in an easy- to-use platform.
• Directed the oversight of project scope, timelines, and budget, culminating in the successful onboarding of enterprise clients.
• Implemented an innovative project management model aimed at optimizing the efficiency of client onboarding processes.
• Developed and executed detailed schedules and plans, identifying and managing dependencies with both internal and external teams.
• Facilitated the end-to-end onboarding lifecycle for enterprise accounts, ensuring punctual completion of tasks. Maintained accurate project information in Salesforce.com and other relevant systems.
• Effectively managed client communications and addressed escalations during the onboarding phase.
• Established project plans, Responsible, Accountable, Consulted, and Informed (RACI) charts, handoff documentation, and proficiently managed tickets in Zendesk and JIRA.
• Consistently communicated and updated project plans throughout the program or project lifecycle.
• Led kick-off, weekly stand-up, and hand-off calls, fostering transparent and collaborative communication channels. Senior Project Manager Cheetah Digital Sept. 2019 – Dec. 2020 World-class martech solutions designed to help marketers of all sizes grow the relationships that grow their business.
• Assumed responsibility for day-to-day delivery and operations encompassing both products and services, with a primary focus on ensuring client satisfaction.
• Identified, recommended, and implemented strategic business processes to address gaps and enhance overall operational efficiency.
• Functioned as the primary point of first-line escalation, proficiently managing remediation plans for any arising issues.
• Upheld a defined level of client utilization or exceeded expectations.
• Established and meticulously maintained account-level documentation, while consistently conducting thorough and effective business reviews.
Project Manager Bounteous (f.k.a. Lister Digital) Sept. 2017 – Sept. 2019 Helps brands elevate customer experience through technology partnerships and platform expertise.
• Effectively orchestrated successful onboarding and migrations for multiple clients onto various platforms.
• Tracked work streams, presented comprehensive project plans, and skillfully managed issues, scope, and quality control throughout the process.
• Cultivated robust relationships, adeptly managed expectations, and proactively resolved issues with both internal and client teams.
• Maintained regular communication through status calls and project updates to ensure transparency and alignment between all stakeholders.
Project Manager Responsys/Oracle Oct. 2014 – Sept. 2017 Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view
• Oversaw professional services engagements, fostering collaboration among cross-functional teams.
• Strategically planned and executed projects, meticulously managing timelines, status meetings, issues, milestones, and budgetary considerations.
• Translated client needs and objectives into high-quality deliverables, ensuring alignment with project outcomes.
• Collaborated closely with Customer Success Managers to facilitate seamless account execution, emphasizing the achievement of successful outcomes for clients.
Campaign Specialist Responsys/Oracle Aug. 2009 – Oct. 2014
• Conducted in-depth analysis of business requirements and executed targeted email marketing campaigns for key clients.
• Successfully managed simultaneous, high-profile campaigns catering to international clients, ensuring seamless deployment.
• Designed robust data models to underpin marketing initiatives and facilitated smooth client transitions to upgraded versions.
• Functioned as a subject matter expert on the Responsys Interact Platform, providing valuable insights and guidance.
• Contributed actively to the enhancement of methodologies, best practices, and documentation, thereby playing a pivotal role in optimizing overall operational efficiency. SKILLS
• Project management
• Communication
• Interpersonal skills
• Budget management
• Certified PMP
• eCommerce
• Customer Relationship Marketing (CRM)
• Email Marketing
• Building and maintaining client
relationships
• Leadership
• Cross-channel digital marketing
• Time management
• Integrity and professionalism
• Agile
• Training
EDUCATION/CERTIFICATION
PACE UNIVERSITY
Bachelor of Business Administration, January 2005
Major: International Business
PROJECT MANAGEMENT PROFESSIONAL (PMP)
Grant Date: 02 March 2017
Expiration Date: 02 March 2026
PMP Number: 2013701
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