Business Development Digital Media

STUART A MACDONALD

Raleigh NC / 919-***-**** / ad5dys@r.postjobfree.com

SUMMARY AND PROFILE

Senior Sales Executive

Accomplished and energetic Strategic Partner Senior Executive with 20 years of solid history of achievement in revenue generating activities and delivering groundbreaking growth record in massive sales and marketing operations. Expert in delivering rapid turnarounds in products, multiple Start Up launches, driving new revenue streams and partnering with platform leaders to optimize business results. Global executive experience in EU, Middle East, Taiwan, Korea, and Japan

Expertise

Distribution and Channel Expert Sports Technology Expert Technology launch expert. Accounting and Finance Business Development Strategic Sales Expert Business Intelligence Sales and Marketing Start Up executive Cyber security Digital Media B2B

Golf Technology and Sales

Foresight Sports. Number One golf Technology Company. Purchased by Vista Outdoor now REVELYST

Inrange Golf: Launching new company in USA and Canada, took from one location to North America wide with sites in Canada, high end resorts in Mexico and dozens across the USA.

About GOLF first golf simulator. Took a hardware-based platform and changed it into SaaS. Achieved the largest simulator sale in industry history. A working 90’ long golf simulator at the new PGA of America HQ in Frisco for over $500,000 plus annual software. Launched a strategy to focus on entertainment vs. golf practices and sold to clubs, bars, Sports facilities for family entertainment.

WGT: First browser based MMP platform in the global marketplace.

Nor links Digital Media: First digital publisher in Canada. Published iPad and digital media apps in sports and entertainment, Golf Digest, Game Golf and Golf Traveler

Egolf. Fin tech platform integrated with VISA, AMEX, MC to create loyalty cashback rewards and national advertising campaigns. Focused on sports, restaurants, bars and retail outlets. PROFESSIONAL EXPERIENCE

Foresight Sports

Global Sales and Corporate Development

Feb 2024 - Present

Role is to increase channel sales via strategic corporate acquisitions or partnerships. Hired by CEO to transform global revenue streams.

Inrange Golf

President North American Sales and Corporate Development April 2021- Feb 2024

Role to launch a new company in a new market as sales leader and manager.

Partner with major golf simulation companies on corporate development and global sales

Achieved software license partnership with Foresight Sports and major technology integration for both companies into a new category.

Use better technology and compete against better marketing, higher brand recognition and multiple channels. Capital investment.

Took one installation in USA to 12 sites with 100 sites in the funnel and 45 sites under contract. Took brand from not in the market to number ONE in the entertainment and FEC market. Grew revenues 500% and had installations in Mexico (first) and Canada (first) About GOLF

VP Strategic Partner, Corporate Development

Aug 2018 - April 2021

Contribute to expanding business and increasing global locations through product licensing, sales, and marketing. Accountable for developing and deploying programs to penetrate the market, leading implementation of new technologies, and executing strategic plan to boost profitability.

Head hunted out of CRI with equity and OTE package. Closed deals and generated business with PGA of America, The Ryder Cup, LPGA, and The European Tour.

Successfully launched a mobile to cloud product strategy that improved current operations.

Partnered with Dicks Sporting Goods, Golf Galaxy and PGA Tour Superstores to market products.

Played key role in growing and improving ARR to over $50 million per year. RVP Southeast USA Banking, Credit Union, and Cyber security Consultant Carr, Riggs & Ingram Capital Advisors, Raleigh-Durham, NC Jul 2015 - Aug 2018

Served as subject matter expert in operation flow of banking from front of office to compliance and cyber.

Consulting on software acquisitions and core

Accountable for closing consulting services on workflow from back to front of financial institutions.

Audit and HR (CFO, CEO, CIO for Hire) at banks and insurance companies in the Southeast USA and Canada.

Closed largest financial services deal in company history at $11.2M per year for 5 years.

Managed and coordinated Investment Banking Business Development for companies with asset size of $300 million to $20 billion

Sage works/Main street/Bankers Toolbox/Abrigio

Regional Vice President, Enterprise Manager

Feb 2013 - July 2015

Compliance and ALLL SaaS software sales executive for Western USA

Experience in selling complex solutions to large financial institutions.

Experience working in a large, Matrix organization.

Expertise in breaking into new beachhead territory for Sageworks selling to Community Banks and CU’s from

$150M to $3B asset class.

Became expert in banking workflow.

Chosen to create Strategic Product Suite of Sageworks Products to sell into Top 20 Consulting firms in USA and Canada

Top 15 Consulting Firm, Carr, Riggs and Ingram and key account headhunted to lead new Raleigh Office Golf Digest Canada, Raleigh-Durham, NC

Chief Executive Officer/Editor-in-Chief

January 2011 to 2013

Created the award-winning digital platform for sports in Canada under the Golf Digest brand. The company received multiple global web awards for design and editorial content.

Grew business and improved revenue through overseeing all aspects of business from start up to merger.

Canadian TV Golf Expert and Television Analyst for CTV Sports and Rogers Media Network Nor links Digital Media

CEO and Publisher Global App and SaaS consultant

Jan 2011 - Present

Solely established and successfully launched digital media publisher and business development firm focused on FinTech technologies, digital magazines, video, online sports betting, online gaming, mobile apps, advanced product Development, media relations and streaming LIVE coverage of major sports. World Golf Tour

SVP Global Sales and Strategic Partners

Oct 2005 - Feb 2011

In charged of managing and maintaining channels, distribution media, media partnerships, agencies, sponsorship marketing, content marketing, and property activations. Led comprehensive market investigation designed to penetrate target market and improve sales.

Drove revenue and established product partnerships with USGA, R&A, PGA, PGA Tour and numerous corporate partners around the world.

EARLY CAREER

Professional career includes additional experience as Chief Marketing Officer VSW, SVP Worldwide Sales at Quicksilver Technologies, and GM/Director of North American Sales at Data I/O Inc. Gained valuable experience in project leadership, SaaS implementations, global strategic partnerships, business development and sales strategy. Played key role in revolutionizing the use of mobile and digital media, developing multi core processing and content development systems, P&L management, maximizing profitability, and spearheading sales and customer service operations.

Volunteer Experience

Board President United States Disabled Golf Open

Chief Communication Officer, Board Committee, NCCIA

Board Member, North Raleigh Arts and Theater Company

Hospice Journalist and Volunteer, Transitions Healthcare NC

Founder and CEO, The Donald Ross Foundation Pinehurst NC EDUCATION AND OTHERS

Freeman School of Business, Tulane University, New Orleans, LA 2006 Executive MBA

University of Kentucky Gatton School of Business and Economics, Lexington, KY, 2010 Sports Marketing Professional

Columbia University, New York

Sports Business Professional

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