Digital Marketing Social Media

Jack Kerns

Chicago, IL +1-312-***-**** ad5ds4@r.postjobfree.com https://www.linkedin.com/in/jackkerns/ Freelance Creative Director with 13+ years of combined experience in desktop publishing, digital marketing, presentations, and brand strategy. Strong writer and verbal communicator with the ability to explain technical concepts in a concise and clear manner. Collaborates across disciplines to ensure production deadlines are consistently met and strategic goals are met or exceeded. Experience

Northwestern Kellogg School of Management Evanston, IL Professional Certificate in Digital Marketing October 2023 - March 2024

● 6 certifications in content marketing and web analytics for digital marketing strategy and execution

● Completed 18+ modules and 1 capstone assignment related to advanced digital marketing topics Freelance Branding/Identity Concept Work Chicago, IL Freelance Creative Director August 2022 - June 2023

● Developed and implemented branding and identity concept work for a U.S.-based recording artist, increasing social media followers by an average 100%

● Built artist’s presence on 3 social media platforms through coordinated outreach and creative direction BofA Securities IBD Graphics/Presentations - Williams Lea, Inc. Chicago, IL Graphics/Presentations Lead July 2015 - August 2022

● Designed, created and formatted branding/marketing presentations fully adhering to firm-wide style guidelines and project-specific presentation guidelines

● Met 100% of deadlines when managing/fulfilling hundreds of annual IBD pitchbook production requests by coordinating with stakeholders

● Streamlined presentation request fulfillment using an automated process to fulfill requests 75% faster Goldman Sachs IBD Presentations Center - Williams Lea, Inc. Chicago, IL Presentations Specialist, Technical Training October 2010 - April 2015

● Supported ~25 IBD analyst team members creating and formatting content for hundreds of presentations annually

● Coordinated print/production schedules for ~5 simultaneous projects with the IBD production center

● Coordinated training of ~8 new hires for MapInfo Professional graphics/mapping software Additional Experience

BMO Capital Markets - Desktop Publishing Group Desktop Publishing Specialist Imagination Publishing Digital Marketing Intern

Core Competencies

Digital Marketing Strategy/Execution, Writing/Editing for Strategic Communications, Copywriting/Copy Editing Technical Skills & Certifications

HubSpot Content Marketing, HubSpot Social Media Marketing, Semrush SEO Toolkit, Google Analytics, Google Ads Search, Adobe CS, MapInfo Professional, Microsoft Office Suite Education

Professional Certificate in Digital Marketing, Northwestern Kellogg School of Management Bachelor of Arts in Communications, Bard College

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