Business Analyst Marketing Cloud

Email: ad5dp9@r.postjobfree.com VANITA DEVI SIMHADRI Phone: 445-***-****

PROFESSIONAL SUMMARY:

Business Analyst with 12+ years strong experience in all phases of Software Development Lifecycle (SDLC) using Waterfall, Agile/Scrum and Software Testing Life Cycle (STLC).

Experience on Salesforce Sales Cloud, Service Cloud and Marketing Cloud.

Capable in creating Business Requirement Documents (BRD), Software Requirement Specification (SRS), Functional Specification Documents (FSD), non-functional specifications.

Experience in analysis and design of as-is business process and to-be design processes (Gap analysis).

Outstanding knowledge on various policy administration & industry standard tools such as ACORD standards. Adapt in Requirement analysis and design and ability to prepare RTM (Requirements Traceability Matrix).

Coordinate all Scrum Ceremonies including Sprint Planning, Daily Standups, Sprint retrospectives, Sprint Demos, Story Grooming and Release Planning.

Lead the appropriate teams to refine, prioritize and manage requirements in various tools such as templates, Team Backlogs, Requirements Management or Agile Task Management applications. Collaborate with cross teams to build the business case and project justification.

Proficient in creating and transforming business requirements into Software Requirement Specification (SRS) using Rational Requisite Pro and Designing Business Models using UML diagrams such as Use Case Model, Activity Diagrams and Sequence Diagram in Rational Rose and MS Visio.

Experience in writing SQL queries and extensively through different databases, generated various reports and analyzed them as per the project requirement.

Expertise in using Service cloud and JIRA.

Worked extensively with QA Team in understanding and documenting test cases, test plans, test scenarios and experience performing User Acceptance Test (UAT).

Expert in Test driven development and Unit testing methodologies for performing UAT, System Integration testing (SIT), Business Acceptance Testing (BAT) and creating Test management system, Testing reports, Test cases.

Worked in the fast-paced Salesforce environment and also involved in small immediate fixes without using APEX code.

Involved in the connector testing between Salesforce Service Cloud and Marketing Cloud. Involved in Data Migration activities.

Involved in testing the Campaigns built on Salesforce Marketing Cloud and tested the API driven Campaigns.

Created the data flow by creating the records in various platforms and see how the data is flowing into Marketing Cloud and also created the data mapping design and shared across teams.

TECHNICAL SKILLS:

Software Methodologies

Agile (SCRUM), Waterfall Model

Databases

SQL Server, SOQL (workbench).

Microsoft Office Suite

MS Project, MS Word, MS Excel, PowerPoint, MS Visio, MS SharePoint, MS Office.

ETL Tools and Reporting Tools

SQL Server 2014, Tableau Desktop

Business Modeling Tools

Clear-Case, MS Visio, lucid chart

Testing Tools

SOAP UI, JIRA, Postman, Workbench

PROFESSIONAL EXPERIENCE:

Devfi (May2022 to Till Date) Role: Senior Business Analyst (Sales and Marketing Automation)

Responsibilities:

Participate in analyzing, acquiring, and documenting business requirements, work with IT team to review and approve designs, lead users through user acceptance testing, and ensure a smooth transition into production.

Function as liaison between the development teams and business partners to ensure effective delivery of software changes.

Work within interim internal salesforce application and provide technical expertise to identify, evaluate and develop requirements to meet the end business goal.

Demonstrated experience with business requirements gathering and documentation, gap analysis, and user acceptance testing.

Configure the system, plan & execute unit testing, integration and acceptance testing and create specifications for systems to meet business requirements.

Work closely with product Owners to understand the business strategic vision and work with Scrum Masters and Agile teams to ensure business strategy is understood and achieved through the implemented solution.

Ability to gather requirements effectively; document the requirements and confirm observations with business owners.

Work with the business development and QS teams to confirm solutions meet business requirements.

Provide post implementation support and enhancement/bug documentation as needed.

Develop and maintain training and support materials used to educate the user community on changes made to business applications and processes.

Collaborate with technical resources to resolve complex system issues.

Provide support, including research and resolving production issues in accordance with established service levels.

Responsible for developing complex non-standard/ custom reports and ad hoc analysis requests for stakeholders.

Interact with clients and project managers to gather, validate and document requirements and specifications/acceptance criteria for work items/requests.

Document business process flows, use cases, user stories and acceptance criteria.

Work collaboratively with onshore/offshore development team members and project managers.

Collaborate with other IT teams on support issues when required.

Experience creating user interface (UI) mock-ups and wireframes.

Worked with end users and stakeholders to facilitate and create business requirements for large, comprehensive or enterprise projects and migrations.

Responsible for resolution of escalated support tickets and collaborates with other IT teams when needed

Provides support with technical integrations and vendor escalations and resolutions, as needed

Assists with research and discovery of appropriate solutions to ensure they are appropriate for the short and long-term business needs &use case development.

Assists with design, development, testing (UAT & QA coordination), and deployment of new products or functionality assists with vendor escalations and resolutions, as needed.

Communicate product plans, benefits and results to internal partners and users; partner with product leadership to coordinate these efforts.

Worked on Salesforce integration patterns, for Integration Salesforce with Marketing Automation.

Environment: Salesforce Sales Cloud, Salesforce CPQ, Salesforce Marketing Cloud/Marketing Automation, JIRA, DOMO, Heroku, Workbench, Query Studio, MS Visio, Data Loader,Journey Builder, segmentation strategies, Automation Principles, HTML,CSS,Javascript.

IQVIA (2016 to May 2022) Role: Lead CRM Business Analyst/Scrum Master

Responsibilities:

Liaison between the Enterprise Business Technology team and internal stakeholders, supporting the CRM Salesforce.com application maintenance workstream.

Interview internal users to understand the current use of product features and their business problems.

Worked closely with the Product Owner, analysts, business, and IT leaders on options to solve business process gaps including business requirements supporting the CRM business-as-usual.

Solicit and document business requirements, create and manage user stories and work with UI/UX designers to define product features.

Lead Discovery and requirements refinement sessions to uncover customers’ business, functional, and technological requirements.

Monitor work log queue to route requests appropriately and adhere to defined work process for this function.

Perform fit-gap analysis between Salesforce.com functionality and client requirements.

Synthesize requirements to create clear and comprehensive user stories and solution design documentation.

Partner with support team members to effectively deliver product changes and transition of post go live support activities.

Provide escalated support assistance as required.

Work with offshore partners to deliver solutions that better enable the overall value chain.

Provide regular administration and support of team demand queue and work request systems.

Participate in scrum, agile ceremonies, and team meetings.

Participate in change initiatives and act as change advocate and supporter as directed.

Member of multiple IT projects

Environment: Salesforce Sales Cloud, Service Cloud and Marketing Cloud. JIRA, Workbench, Query Studio, MS Visio, Postman, Data Loader,OCE Personal, OCE Digital and HCP/O Engage.

CAPGEMINI (2015 -2016) (India) Project: VSS – Volvo Sales Support

Role: Salesforce Consultant

Responsibilities:

Built formulas, macros, approvals, auto-responses, email alerts, reports/dashboards, and third-party applications and integration tools.

Worked on Salesforce.com to set up the basic structure for the Organization and migration from CRM.

Worked on Visual Force pages, Classes, and Objects like Partner, Account Contact role, etc.

Worked on enhancing the existing VF pages to add new functionality.

Developed various Custom Objects, validation rules on the objects and tabs, Components, and Custom links.

Designed junction objects and implemented various advanced fields like Picklist, Controller/dependent picklist.

Worked on Importing, Exporting data from Salesforce.

Developed Batch jobs to run on an hourly and daily basis and coordinated with the ETL team.

Experienced in Developing and Administrating projects on the Salesforce platform.

Data Load for SFDC Standard objects, Custom objects.

Implemented Salesforce.com web services client using Salesforce web services API, Java, XML, and partner WSDL.

Extensive experience in creating workflows, approval processes, validation rules, and sharing & security rules.

Created user Roles and Profiles, security controls, and shared settings.

Implemented field-level security, and profiles setup.

Environment: Saleforce.com platform, Apex Language, Visual Force (Pages, Component & Controllers), Pages, Data Loader, HTML, JavaScript, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox data loading, Eclipse IDE Plug-in, Windows XP.

CEGEDIM/ IMS HEALTH (2014-2015) Role: Senior Software Developer

Responsibilities:

Worked with cross-functional teams to support Salesforce application (Marketing, Sales and Service Cloud)

Worked with multiple teams across the organization such as Marketing, Sales and Services to ensure the application is configured to suit the business needs

Salesforce configuration and management of data structure, page layouts, record types, custom settings, reports & dashboards, forms, email templates, and workflows

Marketing Cloud configuration and management of data structure, templates, journeys, automations, etc

Analyze, design, document and configure Salesforce Marketing and Service Cloud to meet business requirements and ensure alignment with other systems

Responsible for daily maintenance, support and troubleshooting existing configurations

Own all aspects of user and license management including new user setup/deactivation, roles, profiles, permissions, public groups for Service Cloud and Marketing Cloud

Establish and implement best practices for system maintenance, configuration, development, testing, data integrity.

Participated in cross-functional teams that address strategic business issues involving CRM & Marketing Cloud and business operations, act in a consultative capacity to ensure Salesforce optimization

Worked across multiple groups: Marketing, Product Sales & Services, to identify current operating procedures and deliver against business and system objectives

Environment: Salesforce, Marketing cloud, JIRA, Workbench, Query Studio, MS Visio and Data Loader.

PB SYSTEMS/EBIX (2011-2013)

Role: Offshore UI Developer/Programmer

Technologies: JavaScript, jQuery, HTML5, HTML and CSS3

Responsibilities:

Design and development of user interfaces.

Successfully participated in the teamwork.

Involved in the integration of all modules.

Day to day enhancements and VSS check-in.

Bug fixing.

EDUCATION

Bachelor of Technology (Mechanical) from University College of Engineering JNTU, Kakinada in the year 2011.

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