Social Media Art Director

Rodrigo P De Luna

Marketing/Advertising/Creative Director

**** ********* **. * *******, TX 77087 I 832-***-****) I ad5d24@r.postjobfree.com

I am a Marketing/Sales/Advertising and Design Professional with over 30 + years of experience in the Retail/Food Service, Manufacturing, Agency, B2B, Healthcare and

SaaS- IT Industries.

You will find me a self-motivated, creative individual with multicultural marketing experience in the some of the most competitive industries, such as Supermarkets, Taquerias, Hot Deli and Food Services.

Professional Experience

Sira Consulting Inc. – Houston, TX

Marketing & Sales Director, B2B – September 2022 – Present

Marketing & Sales for LendCRM/ImmiCRM- SAAS Software Product, Sira Consulting Mexico, Sira MedStaff, GovCon. HubSpot, LendCRM

B2B Sales for SAAS Products

Video Production/Graphic Design

SEO/Ad Words/Keywords for our small business clients

Marketing Analysis and reporting

Project Management –From Start to Finish

Management of Client Data using HubSpot

Marketing for Sira Consulting HR/Staffing divisions

Opening Mexico market for Sira Consulting Mexico

Tradeshows & Events Management

McElvy Partners – Houston, TX

Marketing Manager, B2B - April 2020 – June 2022

Marketing for McElvy Media Group and sub companies: The Greensheet, The Leader, Ft. Bend Star, Texas Printers, and Core Digital Brands. ASANA, BaseCamp, SalesForce, MailChimp, Benchmark

Digital Content for The Greensheet digital clients.

Video Production/Graphic Design

SEO/Ad Words/Keywords for our small business clients

Marketing Analysis and reporting

Project Management –From Start to Finish

Angels Medical Clinics & Pharmacies – Houston/Pasadena, TX

Marketing Director - September 2018 – April 2020

Marketing for 5 clinics & 7 pharmacies. ASANA

Design & production of all collateral, advertising, location graphics, etc.

Responsible for on & off-site promotions, events & community relations.

Responsible for social & digital media content, including graphics, images & video.

El Rancho Supermercado Inc. - Garland, TX

Houston Area Marketing Manager - October 2016 - September 2018

DFW based supermarket chain with 22 Retail/Taqueria locations in Houston, DFW, Odessa & Austin, TX.

Manage Marketing for DFW & Houston Supermarkets/Taquerias

Manage Promotions & Sponsor Activations.

Manage & approve all creative collateral

Manage all advertising media (Radio/TV/Print – Houston)

Community Relations

Digital Media Management/ Social Media Content

Ad Copy Writing. (DFW & Houston)

Market analysis and managing bi-weekly reports

Project Management –From Start to Finish

Sunburst Trading Company – Houston, TX

Sales/Marketing Manager - April - September 2016

Importer of specialty foods from The Caribbean, Africa and Latin America. SalesForce, Constant Contact

Manage product sales to retail and food service accounts in the Texas market as well as

customer service.

Responsible for marketing the various brands that Sunburst offers to retail outlets & restaurants.

Design and production of marketing collateral used for retail brand promotions.

Responsible for developing digital media platforms.

Signa Graphics - Houston, TX

Design/Sales/Marketing, B2B - Sept 2015 - March 2016

Printing and multi-marketing agency. Part-time.

Outside sales and advertising consulting for various clients needing printing and marketing

assistance.

Design of various collateral and advertising for diverse clients.

Worked in the production area when needed

Fiesta Mart, Inc. – Houston, TX

Advertising Manager/Art Director - September 1997 - October 2014

Houston based supermarket chain with 60 Supermarkets/Taquerias in Houston, DFW and Austin areas.

Managed Advertising Department with a staff of three designers and six outside designers.

Responsible for production of weekly direct mail advertising (strict deadline) and additional

advertising.

Responsible for training and development of staff (including HR & budgeting).

Overseeing design and production of diverse printing collateral, including print ads, POS/POP,

brochures, posters, flyers, store graphics (banners, shelf talkers, display/tent cards) and any

corporate design needs.

Buying print media (web & sheet fed, digital printing) and newspaper advertising.

Developing advertising campaigns from design to completion.

Presenting and selling marketing campaigns/sponsorships to product vendors

Design and conception of Radio/TV advertising.

Responsible for proofreading al materials to be produced and printed

Department administration, including budgeting and vendor invoicing.

Responsible for tracking all campaign and promotion’s effectiveness.

Responsible for project management, scheduling, job assignment, traffic flow and meeting

printing deadlines.

Developed web and digital platform. Responsible for Social Media content management.

Digital Asset Management. Managing all digital files including graphics, images, jobs,

promotions, marketing studies, etc.

Sales/Tracking Digital platform Management along with analysis and reports

Project Management –From Start to Finish

Gold Lance, Inc. - Houston, TX

Art Director B2B - March 1989 - April 1997

Manufacturer of class rings, corporate jewelry and awards, masonic jewelry and mother’s rings sold through national, regional and local retail businesses.

Managed Art Department with a staff of two designers.

Responsible for training and development of staff.

Responsible for new product design, illustration and presentation for various sales departments.

Worked with master jewelers for product illustrations.

Responsible for design and production of all marketing and sales collateral, including order

forms, brochures, flyers, posters, POS/POP, tent cards direct mail postcards and banners for

national retail clients.

Worked with and trained sales associates in using advertising collateral and implementation with

their retail accounts.

Responsible for various client presentations.

Responsible for set up and management of industry trade show participation.

Responsible for project management, scheduling, job assignment, traffic flow and meeting

printing deadlines.

Project Management –From Start to Finish

Lea Publishing – Houston, TX

Art Director - November 1988 - March 1989

Retail Marketing Agency specializing in shopping malls, private industry and retail.

Hired to manage the Dixie Medical account – Design, production and marketing of their

catalog, brochures and print advertising & marketing to hospitals and clinics nationwide.

Responsible for design and production of retail catalogs.

Responsible for developing specific advertising for diverse retail clients.

Client presentation.

Buying print media and overseeing print production process.

Gayla Industries – Houston, TX

Graphic Designer - March 1985 - September 1988

Manufacturer of kites, Latex and Mylar balloons and toys.

Design and illustration of kites and Mylar balloons.

Design and production promotional and sales materials for retail accounts.

Education

Art Institute of Houston - September 1981 – December 1983

Associates Degree in Applied Arts & Sciences,

Advertising I Graphic Design I Illustration I Photography I Print I Production

Copywriting I Radio & TV Advertising I Ad Planning & Budgeting

Skills

Client Presentation Internal Communications Public Relations Business Development Market Research HealthCare Marketing Sales Promotion Google Ad Words Google Analytics Search Engine Optimization Constant Contact & Mailchimp - Email Campaigns Email Marketing Social Media Marketing Sales Force Hub Spot ASANA Basecamp Hiring Staff Event Management Workforce Management Customer Relationship Management Sales WordPress Creative Writing Project Management Microsoft Office Adobe Creative Suite I Video/Editing Marketing Strategy/Planning Marketing AHREFS Benchmark Events Trade shows Product Marketing Staff Training,/HR/Scheduling/Management Communications Administration/ Budgeting B2B/B2C Product Branding/Marketing Retail Advertising Budgeting/Invoicing/Payment Tracking/PO Generation & Execution Media Purchasing Direct Mail Marketing

Google - Paid Ads/Google My Business/Ad Words/Analytics I

Portfolio Links:

https://www.dropbox.com/scl/fo/9e8g8oqm3nyo8gimhzj0y/h?rlkey=rkmmcep8pxjs2n3mmomzvzsax&dl=0

Fiesta Mart

https://www.dropbox.com/scl/fo/0ggjn24qzsctrjcvq4jxd/h?rlkey=1q40xwtpo8xi8khl6501krgmb&dl=0

https://www.dropbox.com/scl/fo/hv8asi86kudd6fqw6vv28/h?rlkey=dm4sdlgqpkbqjdf3v36qmax9q&dl=0

https://app.box.com/s/tmav14evybze018xkdmh9vcf3yxzwb4p

Texas Printers

https://www.dropbox.com/scl/fo/tktt8ijkqglsipquq9g7t/h?rlkey=pea91a1cegn3106enxsref1wy&dl=0

Tradeshows & Events

https://www.dropbox.com/scl/fo/to05u62tz6imzld91duf9/h?rlkey=5yci46n5yorne4u5d8hrpmnz8&dl=0

https://app.box.com/s/ya8ps27du6stii51wkaq0q1tw59xu6zt

Gold Lance

https://www.dropbox.com/scl/fo/j3y6pu5igqg8hvw45xn0o/h?rlkey=av091tblwq5tbdl8m1l9tg38z&dl=0

El Rancho Supermercado

https://www.dropbox.com/scl/fo/1fpt4jhxt0resnblcm7sp/h?rlkey=nfvhbs56eo2s1wti8cwo9de3e&dl=0

https://drive.google.com/drive/folders/0B0BTjczKehczS0xscGV5bndwSlE?resourcekey=0-Qa6WAs1UwRpZjdurZ6dV3A&usp=drive_link

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