Product Marketing Social Media

Gabriela Garner

https://www.linkedin.com/in/gabrielagarner/ ad5d0g@r.postjobfree.com 925-***-****

Skills

Marketing Leadership Product Marketing Go-to-Market Strategy Global Demand Generation Partnerships Marketing Strategy SaaS AI/ML technologies Enterprise Software Competitive Analysis Sales Enablement Cross-Functional Team Team Management Intelligent Automation Digital Marketing Demand Generation Social Media Pipeline/Revenue Data-Driven Metrics

Professional Overview

Proven and dynamic global marketing leader for high-tech SaaS/AI solutions with an entrepreneurial focus, dedicated to steering strategy through cross-functional teams to foster growth and deliver unparalleled results. Adept in crafting and executing impactful go-to-market strategies, orchestrating successful product launches, and spearheading global demand-generation programs that consistently yield substantial business outcomes. Demonstrates a strong history of building and guiding high-performing global teams of marketing professionals, instilling a collaborative attitude that drives organizations to new heights.

Experience

Growth Marketing Consultant

The Pantheon Group 2024 - Present

As a Growth Marketing Consultant at The Pantheon Group, my primary focus is on leveraging my extensive marketing expertise to drive success for our clients. With a strong background in demand and lead generation, brand building, product marketing, strategic communications, digital marketing, and content creation, I ensure that our clients receive top-notch marketing strategies and execution. My goal is to drive measurable revenue growth and profitability for our clients, thereby ensuring their continued success in the market.

Vice President of Marketing

OpenEnvoy 2023-2024

At OpenEnvoy (2023-Present), a pioneering series A startup offering an AI-native SaaS solution for automating finance operations workflows and mitigating losses from fraud, duplication, and overbilling, I play a pivotal role in shaping and optimizing the marketing function. As a key driver, I own the GTM strategy and lead diverse marketing initiatives spanning demand generation, digital, PR, analyst relations, content, events, and product marketing. Noteworthy achievements include not just successfully overseeing product launches but consistently surpassing incremental pipeline goals, significantly contributing to the overall success of the organization.

Senior Director of Product Marketing

Kofax/Tungsten Automation, Inc. 2020-2023

Kofax is a global leader in AI-powered Intelligent Automation solutions enabling customers to digitally transform information-intensive business workflows and delivering faster time-to-value, increased growth, and profitability. Key deliverables include:

Spearheaded a transformation of the Product Marketing function at Kofax to be strategic and to drive the product strategy forward delivering incremental pipeline. Defined team roles and responsibilities and identified a consistent cross-functional process and a core set of deliverables such as product marketing plans, product launch frameworks positioning and messaging, buyer personas, marketing assets, product-specific global demand generation programs, sales enablement, key metrics, tracking, and reporting.

Designed the Product Marketing team structure, recruited, hired, onboarded quickly, and mentored the team to become a high-performing team driving leadership across the organization to ensure 30% marketing contribution to pipeline is achieved.

Led multiple product-specific global demand generation campaigns that strategically aligned with the broader business goals while addressing local regional requirements, ensuring a synchronized approach to generate awareness, demand, engagement, and measurable results on a global scale.

Senior Director of Product Marketing

Retail Solutions, Inc. 2018-2020

RSi, Inc. is a global leader providing proven, digital transformation technology solutions that enable CPG manufacturers and retailers to recapture hundreds of millions of dollars in lost sales each year. Key deliverables include:

Built and led the global marketing team with exceeding results and 40% marketing contribution to pipeline through global demand generation campaigns and event strategy.

Distilled key functionality and benefits into differentiated product positioning and messaging for global company-wide programs.

Defined and created compelling customer-facing content aligned to the customer’s journey, such as eBooks, white papers, videos, customer case studies, and sales enablement materials.

Vice President of Global Product Marketing

Humantelligence, Inc. 2017-2018

Humantelligence is built on breakthrough AI-based technology, and it is designed to maximize employee engagement, increase motivation and improve overall productivity.

•Led the global marketing and product strategy, go-to-market strategy and informed the product roadmap.

•Shaped marketing strategy through the understanding of industry trends, customer challenges, and competitive landscape to drive a winning strategy.

•Articulated and communicated the Humantelligence differentiation and unique advantages to the market through distinctive product positioning and messaging.

•Created compelling marketing assets and sales enablement tools aligned to products and personas.

•Drove demand gen campaigns delivering $2.8m in pipeline.

Vice President of Marketing

ThinkHR, Inc. 2014-2017

ThinkHR is the leading cloud-based HR solution that offers a unique combination of online compliance and training solutions as well as a live HR hotline to optimize employee performance.

Established product marketing discipline including a product launch process, deliverables and success metrics.

Led product marketing function; GTM strategy, pricing, positioning, and messaging, driving end-to-end product launches with associated collateral and sales enablement plus external launch activities and demand generation programs.

Drove successful customer base transition to a new platform and drove significant upsell revenue.

Delivered a 75% increase in marketing-contributed revenue YOY and a 40% increase in product engagement.

Director of Product Marketing

Dell EMC Information Governance Solutions 2009-2014

•Head of Product Marketing driving the global marketing strategy, GTM plans, messaging and positioning, sales and partner development, and analyst relations for EMC’s archiving and e-discovery cloud-based solutions.

•Drove AR program that achieved Leader ranking in Gartner Magic Quadrant and Forrester Wave.

•Led strategy for integrated marketing programs through cross-functional teams to drive aggressive demand gen campaigns such as webinars, targeted account-based programs, content syndication, SEO/ SEM programs, participation at industry events, competitive take-out programs, and sales campaigns that led to over 100% of marketing-generated revenue goals - Managed marketing budget of $4M.

Director, Product Marketing

Proofpoint 2008-2009

Product Marketing responsibility for Proofpoint's Email Archiving and eDiscovery solution.

Director, Product Marketing

Trend Micro 2007-2008

Business Development and Product Marketing for new and emerging technologies to expand solution portfolio.

Senior Director of Product Marketing

ZANTAZ, HP/Autonomy 2000-2007

Executive team member for ZANTAZ, leader in compliance archiving and e-discovery.

Led the product marketing function, built the team, and drove the creation of a new category through an industry analyst and influencer program and achieved a leadership position.

Helped to drive 300% YOY revenue growth then led to the acquisition by HP/Autonomy for $500+M

Led demand gen marketing programs and drove $20M+ revenue resulting in $159M in TCV through partnerships with IBM, NetApp, Microsoft, and EMC.

Director of Product Marketing

Critical Path 1998-2000

Critical Path was the dominant global provider of B2B Internet messaging and collaboration solutions and was named “the world’s best managed, fastest-growing high-tech company” in 2000 by Forbes.

Established and led CP’s first product marketing organization. Initially focused on market research, opportunity analysis, business case development through product launch, and demand gen.

Marketing lead with P&L responsibility driving increased revenues from $1M in 1998 to $13M in 1999 through a successful public offering at a $169M valuation in 2000.

Education and Foundations

Saint Mary's College - MBA, Marketing

California State University - East Bay BS, Computer Science & Mathematics

Northwestern University Executive Management

Bi-Lingual (English/Spanish)

Board member of the San Ramon Arts Foundation

President for the National Charity League – Rolling Hills

Advisory Board for Marketing various organizations

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