Part-Time Marketing Communications
Resume:
Kelly Ye
ad5cyf@r.postjobfree.com
I am a writer, editor and proofreader eager to find an exciting and challenging opportunity to showcase the creative skills I have honed over 20+ years of experience. I am open to full-time, part-time and contract work but prefer remote or hybrid work. I graduated with a Bachelor of Journalism from the University of Kansas. Work Experience
Magnum Systems, May 2023 to Present
Marketing Content Writer/Editor
I manage all online and offline marketing communications for existing customers, prospective customers and strategic partners. I collaborate closely with Magnum’s marketing director to develop and implement marketing strategies, and plan and execute new marketing communication initiatives. I have strong, collaborative relationships with subject matter experts and interview them regularly for various content.
Responsibilities and qualifications include:
Collaborating with our advertising agency, internal teams and subject matter experts to develop content strategies aligned with business goals.
Planning and creating content calendars, ensuring consistency across various platforms and communication channels.
Conducting thorough research to understand industry trends, competitors, client goals and target audiences.
Writing compelling content tailored to client needs, including thought leadership pieces, website copy, project and partner profiles, the company’s podcast series, blogs, emails, social media posts and more.
Integrating SEO best practices into online content creation to drive traffic and improve search engine rankings.
Monitoring content performance, analyzing metrics and iterating strategies for continuous improvement.
Being well-versed in content marketing best practices, emerging trends and platforms, including Hootsuite, Salesforce, WordPress, Teams SharePoint and more.
Maintaining proficiency in AI platforms, including Jasper, Grammarly and Hemingway, which I use as tools rather than a replacement for my expertise, quality content and creative judgment.
Initiated and produced an internal style guide and AI guidelines.
Keen eye for detail, strong organization skills and a collaborative, adaptive team member.
Ye Communications, 2006 to Present
Freelance Writer/Editor/Proofreader
I enjoy the flexibility and variety that comes with freelancing. As a mother of two, it has helped me maintain balance and sanity. While freelancing, I have worked with a wide range of clients, such as Intel, Bayer Environmental Science, American Horticulture Society, vTv Therapeutics, KC Social Innovation Center, and VMLY&R, to name a few. I have managed and written for projects, including:
• web content
• technical publications
• print collateral
• marketing communications
• public relations stories
• editorial articles
• email marketing
• magazine articles
• proposals
I am a style guide fanatic. Here are some favorites that I keep very close to me while I work:
• The Associated Press Stylebook
• The Chicago Manual of Style
• The Elements of Style by William Strunk Jr. and E.B. White
• The Sense of Style by Steven Pinker
• Eats, Shoots & Leaves by Lynne Truss
• Woe Is I by Patricia T. O'Conner
Polaris Inc., 2004-2006, Portland, OR
Writer and Editor
Writing for this grassroots integrated marketing agency allowed me to work with several “green” clients, such as Bay Area Build It Green, Rosboro, and the Organically Grown Company. I learned almost too much about pesticides, toxic plastics, and contaminated drinking water. Communications included web content, public relations, business-to- business, and editorial reviews.
Credence Systems, 2000-2003, Hillsboro, OR
Technical Writer
Upon deciding to pursue my writing career, I took a position with Credence, where I was in charge of writing and editing software update announcements and other technical materials. Learning to write for an audience of mainly engineers was challenging and taught me to write in a direct and concise voice.
adidas America, 1998-2000, Portland, OR
Senior Communications Coordinator
I am incredibly fortunate to have worked for this renowned brand. I helped manage print, television, in-store, and web projects for the overall adidas brand. I also worked on sub-categories, including X- Games, Basketball, and Originals. You’ll never catch this girl wearing a swoosh.
Bernstein-Rein, 1995-1997, Kansas City, MO
Account Coordinator
I cut my teeth in advertising at one of Kansas City’s most prominent agencies. Working on accounts like Walmart, Rent-A-Center, and Beauty Brands, I quickly learned the ins and outs of the agency world. I also learned that it was nothing like the show thirtysomething. Interests
I read, watch movies, listen to music, cook, push the limits of coffee consumption, wake up every morning promising to do a better job of being me, enjoy my teenagers, sometimes not enjoy my teenagers, and occasionally go on dates with my husband.
Samples are available upon request.
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