Social Media Creative Director

Jon Fox

Dallas, TX 469-***-**** ad5cr2@r.postjobfree.com

Executive Creative Director

Brand Architecture Digital Strategy Creative Operations

A creative leader with detailed experience directing teams of graphic designers, artists, or other creative professionals, driving collaboration from the idea phase to the execution. Crafts world-class, interactive solutions that are empathetic, efficient, and technically achievable. Brings transformative ideas to life using a state-of-the-art design strategy married with a deep understanding of technology on the latest devices. Drives integrated marketing and advertising campaigns with compelling content and valuable interactions through strategic partnerships with all levels of internal and external stakeholders, cultivating digital and social media platforms while building out robust client websites and applications.

Design Execution: Drives creative direction and production for commercials, services, departments, campaigns, etc. Ensures the design team’s development of fresh perspectives that add to the customer experience. Partners with marketing and communication managers to focus and translate client needs into compelling and cost-effective creative concepts spanning all media. Supports brand-related asset creation.

Branding: Defines, positions, and delivers the value of iconic brands. Naturally creative, analytical, and challenging. Develops a specific brand strategy and creative process and leads the execution of experiential and occasion marketing. Facilitates and ensures communication of trends and designs to drive consistency in brand positioning.

Strategic Partner: Oversees the development of activities for team and external partners to efficiently research trend direction and creative design. Builds relationship capital with business leaders to leverage all resources for trend and creative development, ensuring influence and alignment on strategic objectives. Drives the communication of creative direction across multiple business units.

Business Acumen: Analyzes business objectives and customer needs; developing, communicating, building support for, and implementing strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans. Identifies and capitalizes on improvement opportunities; promotes a client-centric environment. Analyzes P&L to set goals and reduce expenses.

Leadership: Cultivates an environment where associates respect and adhere to standards of integrity and ethics by integrating these values into all programs and practices. Collaborative thought leader focused on people, processes, and profits.

Core Competencies

Integrated Marketing - Corporate Branding - Project Management - Content Marketing

Video Production - Marketing Strategy - Print Media - Creative Digital Media - Graphic Design

AfterEffects - Motion Graphics - Creative Direction - Social Media Marketing - Client Relations

Photoshop - Art Direction - Digital Transformation - Collaborative Innovation Management

P&L - Brand Management - Strategic Relationships - Stakeholder Management

Print Production - Big Picture Brainstorming & Data-Driven Decision-Making

Professional Experience

Hothaus Creative, Dallas, TX 1997 - Present

Executive Creative Director

Started the company in 1997 and built it into an internationally recognized, award-winning creative group that provides marketing, branding solutions, and creative content for the television, film, and advertising industries worldwide.

Oversee all aspects of the business, from marketing, staffing, and sales to leading the creative team throughout the entirety of a project. Schedule of freelancers, all production staffing and budgeting, all post-production staffing and budgeting, and the hiring of outside vendors. Direct all equipment and software purchases, as well as company payroll and employee benefits. Direct, coordinate, and manage teams engaged in the design and production of graphics packaging, promotional, and image campaigns for advertising agencies, television networks and affiliates around the globe.

Primary liaison with clients regarding all facets of the project life cycle from pre- to post-production. Design and creation of graphics media including all print, broadcast, and social media applications. Conceptualization of marketing campaigns, working with clients and production team to implement these campaigns.

Responsible for budgeting, cost containment, deadlines, and meeting contractual obligations. Design leader, creative strategist, and collaborator creating high-quality branding solutions and marketing materials that reinforce client goals and values.

By establishing an in-house production group, bypassed the third-party price markups that outside companies charge. Our producers were able to hire previously used film crews without an additional cost. With a director on staff, complete control of the overall artistic direction was kept in-house, allowing for the establishment of a “creative shorthand” that streamlines the entire process. Saved 20 - 35% of budget costs per project.

Nine-time Emmy Award winner.

EGAD! Electronic Graphics and Design!, Dallas, TX 1993 - 1997

Creative Director

Led award-winning creative teams in the production of innovative brand communication for clients across the broadcasting, advertising and entertainment industries. Creator of tailored content across all platforms to address each project’s creative needs and marketing objectives while delivering engaging messages that define brands, influence audiences, and exceed client expectations.

Directed the business, establishing artistic direction and overseeing the development of a creative staff of 12 and often up to 30 freelance writers, designers, producers, animators, and editors. Key project manager, supervising all creative pitches and proposals, collaborating with all outside vendors, especially on the media production side. Responsible for the creation of, and adherence to, all budgetary constraints.

Education

Bachelor of Arts, Visual Communication & Marketing Eastern Illinois University Charleston, IL

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