Marketing Manager

Andrea Alcala

www.alcalandrea.com ad5cqm@r.postjobfree.com +1-647-***-**** Toronto, Canada

WORK EXPERIENCE

Marketing Consultant Interior Design Company Sept. 2023 – Apr. 2024

• Secured 6 new projects through a data-driven digital marketing strategy that increased website traffic by 22%, boosted LinkedIn engagement by 84.8%, and grew the follower base by 11.7%. Marketing Manager Workast (B2B/B2C SaaS for project management) Oct. 2022 – Jun. 2023

• Increased qualified leads by 15% through an organic inbound marketing campaign that included buyer personas, competitive analysis, and a combined SEO & content strategy.

• Achieved a 13% weekly increase in upgrades by implementing micro-targeted landing pages.

• Boosted email marketing campaign click-through rates (CTR) by 15% through A/B testing strategies.

• Elevated weekly software usage by 12% with the introduction of a digital template library. Marketing Manager Edsby (B2B SaaS for K-12) Jun. 2021 - Jul. 2022

• Generated 6+ qualified leads with budgets exceeding $100,000 by launching the Edsby Social Emotional Check-Ins feature in collaboration with Microsoft Education and MindUP (Goldie Hawn's non-profit program).

• Reached over 200,000 U.S. education decision-makers through a comprehensive public relations (PR) and media campaign, including influencer marketing and podcast partnerships. Sales & Marketing Coordinator Interdev Technologies Inc. (B2B SaaS for EMS) Nov. 2017 - Apr. 2021

• Planned and executed trade shows attracting over 100 attendees, securing sponsorships, and generating a 12% ROI.

• Introduced “Interdev Academy,” a bi-weekly, in-office training program that generated $10,800 in revenue.

• Exceeded sales targets by securing software deals with Ontario hospitals, consistently contributing 10% of annual sales. Copywriter Leo Burnett Jun. 2016 - Jan. 2017

• Crafted ad campaigns (TV, radio, print, billboards) for high-profile clients (McDonald's, Kellogg's, Coca-Cola, Heinz) through engaging storytelling and data-driven audience insights, boosting brand awareness. Internal Communications Coordinator IBM Jan. 2015 - Jun. 2015

• Streamlined internal communication by managing 20+ events and developing clear, consistent communication materials distributed across various channels, including weekly newsletters.

• Empowered data-driven decision making by delivering reports on marketing strategies success to stakeholders. Marketing & Events Coordinator Venezuela Travel Jul. 2011 - Dec. 2014

• Spearheaded participation in over 10 international events and 50+ local events, brand experiences, and conferences, driving a 13% increase in Marketing Qualified Leads (MQLs).

• Accelerated efficiency by 30% with the digitalization of the communications calendar and developing a new system. EDUCATION

B.A. in Communications Andres Bello Catholic University (2016) CERTIFICATIONS

• Certified Digital Marketing Professional Digital Marketing Institute (2019)

• Purposeful Sales Strategies with Sales Practicum Teneo Results (2020)

• Project Management Asean Online Education (AOE) (2020)

• Learning Salesforce LinkedIn (2021)

SKILLS

Photoshop, InDesign, Figma, Canva, HubSpot, Salesforce, CRM & Analytics, Content Marketing, Project Management

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