Commercial Strategy and Operational Excellence

Mark Lee

Atlanta, GA 404-***-**** ad5cqj@r.postjobfree.com https://www.linkedin.com/in/markslee1/

EXECUTIVE SUMMARY

A results-oriented leader with breadth and depth of experience across sales & marketing leadership roles. Adept at developing and implementing strategies, tactics, and best-in-class capabilities to drive profitable revenue across global operations.

CORE COMPETENCIES

Commercial Strategy

Operational Excellence, Operational Efficiency, Team Training,

Lean Six Sigma, Change Management

EXPERIENCE

KRISPY KREME DOUGHNUT CORPORATION, Charlotte, NC

Director, Demand and Sales Opera3ons 5/2022 – 3/2024

• Led a comprehensive transformation of demand planning and sales opera9ons in Krispy Kreme’s U.S. Fresh (Retail and DFD business units); >$800M net revenue.

Drove +9% year over year revenue growth in Retail and +18% year over year growth in DFD.

• Implemented new Integrated Business Planning processes (IBP) for the U.S. Fresh business.

• Managed 3rd party broker network and built the first joint business plan to manage the $50M Branded Sweet Treats business.

MSL CONSULTING, Atlanta, GA

Contract VP Sales & Marketing and Project Management 7/2014 – 5/2022 Served as a contract VP of Sales and Marketing to improve B2B and B2C commercial effectiveness across global teams.

Client examples include:

SPG International

• Implemented a new growth strategy that facilitated a 50% increase in net new customers and improved team capabilities.

• Improved MQL pipeline by 500% and close rate by 8%.

• Delivered +$3M profit improvement in first 18 months.

The Coca-Cola Company

• Developed, launched, and managed a new, large cross functional PMO with 50 priori9zed global projects that collectively accounted for $25M in resources in <12 months.

• Decreased project budget approval times by 25%, while improving project implementation by >10% through a structured stages and gates strategy and framework.

InterContinental Hotels Group (IHG)

• Implemented new ‘Ways of Working’ strategy and decision-making processes across IHG’s global, functional, and regional marketing organizations in <18 months.

• Improved key global metrics (+0.4% Occupancy, +1.2% Average Daily Rate, +1.8% RevPAR) while gaining efficiencies in global marketing spend (5% reduction).

THE COCA-COLA COMPANY, Atlanta, GA

Global Director, Operational Excellence 1/2011 – 6/2014

• Built and implemented a robust, replicable commercial sales and marketing development program in 30+ Bottlers with 67 sites in 24 countries.

• Developed and piloted a new Commercial operational excellence strategy and go to market processes that contributed >$38M annually for 3 consecutive years.

• Grew top talent by exceeding capability building targets over the same period (>1,000 trained; >300 certified).

Achieved Master Black Belt certifica9on (1 of only 24 MBB’s at that time). THE

COCA-COLA COMPANY, Atlanta, GA

National Sales & Marketing Director, RED (Right Execution Daily)

4/2007 – 1/2011

• Built System capabilities and processes for continuous improvement in sales and marketing.

• Implemented new go to market processes in 40 Franchise Bottling Partners that represent over 97% of U.S. volume in less than 3 years.

• Drove +5% average gross profit swing in RED versus Control markets.

• Received global recognition for best practices in system training and retail execution.

THE COCA-COLA COMPANY, Atlanta, GA

Regional Sales & Marketing Director 6/2004 – 4/2007

Managed optimal implementation of National and Regional brand initiatives to drive ideal retail execution and achieve profitable growth.

• Implemented New Product Commercialization process as part of a Lean Six Sigma project that improved forecast accuracy by 20% and reduced breakage, damage & loss (BD&L) by 50% (>$500k annually).

• Led national cross-functional productivity initiative that identified, staged, implemented and secured >$60M in Packaging productivity.

Previous positions: VP Strategy (Rand Inc); VP Marketing (Wise Snacks); Director eBusiness (Coca-Cola); Brand Manager (Coca-Cola); Customer Marketing Manager (Coca-Cola)

• Restored profitable growth at Wise Snacks from -1% to +2% by driving efficiencies in trade spend, promotions, and pricing while increasing new product & package commercialization.

• Selected as 1 of 6 people at Coca-Cola to launch an eBusiness group. Personally led ventures in mobile commerce (1st wireless vending pilot in the U.S.), employee portal (which has now become the primary intranet portal, the Coca-Cola Connection), and managed ventures with Webvan, Go2 Systems and other partnerships.

• Restored profitable growth for the Coca-Cola brand in foodservice (from -0.5% to +1%).

EDUCATION

Bachelor of Science, Business Management, Colorado State University, Fort Collins, CO

ADDITIONAL

Technical Skills:

CRM (Salesforce), Lean Six Sigma, Project Management

Certifications & Training:

Master Black Belt Certification (Lean Six Sigma)

Master Trainer

Miller-Heiman (Strategic & Conceptual Selling)

Oliver Wright (Advanced Sales & Opera9ons Planning)

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