THOM KOZIK

***** ******* ******, #* • VAN NUYS, CA 91401 • M: 310-***-****

ad5cbh@r.postjobfree.com

HTTPS://LINKEDIN.COM/IN/THOMKOZIK

Areas of Expertise: C-Level Interface • M&A • Full P&L Accountability > $1BN • Product and CX Strategy & Design • Prompt Engineering • Generative AI and ML • Business Analytics • Market Research • Product, and Program Management • Brand Management • Marketing Strategy • Business & Partner Development • Agile/Lean Management

PROFESSIONAL EXPERIENCE

preEmptive Technologies, Chief Product Officer 2022-PRESENT

Mandate: Define the product strategy for a B2C platform for collaborative emergency preparedness, capable of growing to $80M+ in revenue within 3 years of release. Includes scaling the market, conducting 1st party research, modeling both the Customer Acquisition and ongoing Engagement Strategies and preparing the roadmap to launch.

● Created a new product segment leveraging generative AI and ML capabilities within the application’s design and functionality.

● Designed a unique value proposition along with a positioning strategy to open an entirely new customer segment as well as to differentiate from competitors.

● Devised and executed a combination of first and third-party research to determine Total Addressable, Available, and Obtainable markets and other key customer metrics to support investment case.

● Drastically reduced projected customer acquisition costs and marketing spending by identifying key inflection points in the applications feature to drive growth virally.

● Streamlined infrastructure cost projections with an innovative AWS product architecture without compromising product security, scalability, or features.

Campus Legends, Chief Product Officer 2021-2022

Mandate: Hired to define the value propositions, product strategy, product design, and launch plan for a startup that led the development of digital trading cards for collegiate sports (co-founded with NFL star Tim Tebow), and to raise investment funding.

● Created a breakthrough value proposition within the first 90 days of the company’s founding,, focused on the mutual financial benefits for our university clients and 100% of their student-athletes, resulting in exclusive agreements with 12 top-tier universities.

● Slashed typical blockchain fees paid by our competitors by designing the segment’s Tier-2 architecture that was blockchain-agnostic at the point of sale, a unique approach among NFT marketplaces.

● Drove successful social media campaigns first to build awareness, then conversion, then incremental purchases by collectors, with typical purchases of more than 15 digital trading cards, per customer.

● Validating the power of our approach, secured exclusivity with the Heisman Trophy Trust for all digital trading card products.

Loyyal Corporation, Chief Product Officer / Chief Technology Officer 2018–2020

Mandate: Hired to lead the pivot and redesign of Loyyal’s B2B SaaS blockchain-based loyalty management system, launch the first commercial release of the platform, and assist in securing initial multi-year agreements with the leading travel & hospitality companies worldwide.

• Pivoted the company's product strategy and unique selling proposition in less than 60 days, generating substantial industry praise for the company, and hundreds of top-tier leads.

• Secured a multi-year agreement with Emirates Skywards based on a new product to augment their loyalty infrastructure to increase Partner onboarding and revenues by more than 100%.

• Rebuilt engineering and customer success teams to develop the new product vision.

• Shifted the entire company to adopt agile methodology within 30 days.

• Defined a way to reduce cross-airline reconciliation & settlement costs by more than 50% for Star Alliance, with potential savings of more than $10M annually.

• Presented this technology approach at Hyperledger Foundation conferences globally.

Marriot International, SVP, Global Marketing - Loyalty 2014–2018

Mandate: Recruited to reinvent the hospitality industry's largest and oldest program, modernize its 30+ year-old architecture, grow the member base by at least 5% annually, and return the program to profitability.

● Generated a P&L surplus of over $500M after inheriting a $358M deficit while simultaneously increasing member benefits. Done by building consensus throughout the organization for new financial controls and accounting processes.

● Grew the active member base by over 57%, from 70M to more than 110M, while simultaneously purging over 11M inactive accounts.

● Exceeded global monthly enrollment goals for the program while increasing the quality of the membership, measured by likelihood to spend.

● Achieved 90% penetration with members via a redesigned mobile experience and won multiple industry awards, by shifting the UX from being booking-centric, to focusing on the member’s stay.

● Deployed an entirely new suite of B2B SaaS tools for our hotel owners and 3rd party partners such as airlines, rental car firms, and more.

● Won 16+ major industry awards, predominantly for overall customer experience and innovation.

● Exceeded all industry targets by integrating membership data between Starwood Hotels & Resorts membership with Marriott’s on Day One of the company's acquisition.

Additional previous executive roles at Microsoft, Yahoo, and Atari

EDUCATION

University of Maryland Global Campus

Computer Science / Economics

CERTIFICATIONS AND BOARD POSITIONS

AWS Certified Cloud Practitioner,

Certified Blockchain Professional

Growlife Inc. (NASDAQ:PHOT), Chairman of the Board / Audit Committee 2017 to 2022

Epiphany360, Independent Director 2018 to present

Loyyal Corp., Independent Director 2017 to 2019

HER Resiliency Center, Washington DC, Independent Director 2017 to 2019

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