SALES AND MARKETING PROFESSIONAL

Professional with an entrepreneurial mindset and a unique skill combination in varied industries, experienced in sales, sales management, and sales training with 15+ years. Business Development Leader with a proven track record of securing new business with a hunter mentality and expanding market presence. PROFESSIONAL EXPERIENCE

2020 – 2023

2018 - 2020

UNIFIRST CORPORATION Greater Tampa Bay Region/Gainesville/Palatka Outside Sales Representative

Responsible for the development of accounts, through outside sales activity, qualification of prospects. Acquired new business accounts in specified territory through own lead generation efforts. Developed sales strategies and maintained high productivity levels while working independently in the field. Called on businesses in person, via phone and email, from major corporations to small companies. Conducted presentation meetings with potential clients as needed to close business. Negotiated sales/service contracts and new account installations everyday to generate new business. NETWORK TRANSPORTATION SOLUTIONS Florida/National/Global Outside Sales Manager

Single sales staff covering the entire Tampa Bay market to include all of Hillsborough, Pinellas, Sarasota, Manatee and Polk counties as well. Called on potential clients as well as maintain existing relationships to grow the market share. Responsible for building relationships with affiliate hotels, DMC’s, planners, event venues to close new business and repeat sales. Prepare proposals and contracts for transportation needs for local companies, planners, event venues, convention sales staff. Promote company brand through cold calling, phone, networking, marketing, traveled nationally promoting at trade shows and expos. Attended networking events, association events and meetings with planners, destination management, hotel sales teams, etc. Responsible for meeting and exceeding sales goals to get bonuses and commissions through new business accounts to drive revenue. ALBERT GRIFFIN BRIDAL 2012 - 2018

Lakeland, FL General Manager/Owner

Primary strategist and visionary for the design and implementation of short and long-term business and marketing plans. Recruited, coached, trained in sales and manage new hires in all locations. Research, develop and drive processes through bringing in new business daily. Analyze industry trends and potential market penetration. Collaborate with business partners, vendors and industry contacts to formulate strategic initiatives and marketing campaigns. Conducted SWOT analysis, developed business plan and built business from the ground up through prospecting clients for the consulting division and wholesale bridal gowns by cold calling and visiting bridal shops all over Florida. Drove sales and profit margin by 46% in the first 2-years as a new business. Key player in brand development/management, public image and community networking. Managed complete schedule and attended all trade shows and industry events to brand the company. Sold company for profit only after 6 years in business. MELISSA ROBERTS

St. Petersburg, FL

863-***-****

ad5bk2@r.postjobfree.com

ADT COMMERCIAL/EVERON, Greater Tampa Bay Region 2023-Present Fire and Life Safety Consultant

Responsible to grow the business by providing solutions to existing as well as a new client base Attract new customers to our organization and up-selling our already well-established client base through a combination of outdoor field sales, phone sales, and direct marketing efforts, networking, associations, expos, etc.

Cold-Calling and making outside sales calls on a consistent basis in order to seek out new business. Conduct building surveys in order to develop proposals to customers. Create proposals for service agreements; test and inspections, preventative maintenance and monitoring. Experience and understanding of fire alarm life safety systems, CCTV, security and card access systems, low voltage systems, installation and testing. 2011 - 2013

MELISSA ROBERTS PAGE 2

EHRLICH COMMERCIAL PEST CONTROL

Greater Tampa Bay Area, Outside Sales Rep

Served as a problem solver for commercial clients to decide on the best overall pest solution for each customer's needs. Achieved sales goals through prospecting new business and assigned leads with a hunter mentality to grow market share. Found potential customers through cold-calling, networking, industry specific associations, trade shows, etc. Utilized marketing tools to drive new business development. Conducted inspections of the interior and exterior of the client’s commercial property. Made recommendations to clients based on inspections and issues identified by addressing any questions, explaining the process and setting expectations. EDUCATION

St Leo College, Business, Tampa, FL

Hillsborough Community College, Tampa, FL

AWARDS & ASSOCIATIONS

Club 110 Achiever-ADT Commercial/ Presidents Club Achiever-Unifirst / Top Selling Agent – Southwest Region, Western & Southern Financial Group / Platinum Club Achiever-Crothall FHEA/NWBA / IFMA / CORENET / Lakeland Business Leaders / BOMA / ASHE / LOCAL CHAMBERS / RGA / BNI WESTERN & SOUTHERN LIFE FINANCIAL GROUP 2008 - 2011 Central Florida Region, Sales Manager

Recruited, trained groups of licensed agents in sales and marketing of insurance benefits. Coached and developed top sales team in central Florida. Utilized CRM and cold calling techniques to increase sales within our territory. Provided consultative and solution selling techniques training. Engaged team in effecting organizational objectives and goals. Maximized financial performance of team and region. Regularly measured performance against benchmarks set by corporate. Grew territory to over $1,900,000 in revenue through prospecting new business consistently while training reps to do the same. Trained team of 10 in the promotion and selling of benefit products, personal lines insurance to over 3,800 clients with in Central Florida. Increased sales territory by more than 30% above company standards/counterparts within 6-months and promoted to Sales Manager within 6-months of employment as rep. CROTHALL HEALTHCARE LAUNDRY 2005 - 2008

Business Development Manager, Florida and South Georgia Built overall revenue and growth margin for organization throughout Florida and South Georgia through prospecting for new business. Exceeded sustainable revenue and ROI goals. Accelerated sales cycle and action plans. Served as advisor to out-of-state executive team. Worked with C-level executives within hospitals and healthcare facilities to close deals. Acquired new business accounts in specified territory through own lead generation efforts, cold calling, trade shows, networking. Developed sales strategies and maintained high productivity levels while working independently in the field. Called on hospitals and surgical centers in person, via phone and email. Conducted presentation meetings with potential C-level clients as needed to close business. Negotiated sales/service contracts and new account installations everyday to generate new business.