Elizabeth O’Keefe

ad5bjs@r.postjobfree.com +1-917-***-****

Results-driven strategic SVP with fintech, energy, healthcare and luxury experience Comprehensive omni-channel experience in Fortune 100 corporate environments Expert relationship manger of global partners in highly matrixed organizations

• Lead the multi-national marketing team that created the 2022 #OLAFLEX TikTok hashtag challenge; over 9.7 billion views

• Global account leader for integrated Omnicom agency team with programmatic and direct media oversight

• Lead marketing re-brand strategic and creative development team responsible for The New York Times paywall

• Recruited, hired and lead the account team responsible for the biggest brand launch in L’Oreal history Kubbco 2021 - Present

Denmark-based Social Media Agency

Global SVP Customer Success

• Recruited to build the U.S./France social media-buying and creative team (TikTok, IG) offering for OLAPLEX, a hair care brand that went public in September 2021; valued at more than $14 billion as our first U.S. client. Lead the multi-national team that created the 2022 #OLAFLEX branded hashtag challenge, which resulted in over 9.7 billion views

• Developed paid creative strategy across complete consumer journey of brand-building, action-driving and experiential

• Developed a global marketing plan managing cross-functional teams across full-funnel channels, spanning strategy, UX, digital activation, and brand governance through media strategy, planning, journey mapping and innovation Omnicom Group 2013 - 2021

U.S. Global Marketing and Communications Company

Vice President / Director of Strategic Partnerships

• Partnered with internal Omnicom Creative Services to support all Sales initiatives: Landed HP, Intel, Corning and 3M

• Global leader for Integrated Omnicom Agency Team inclusive of Strategy/Creative/Social/Media and PR

• Responsible for partnering with category leads in creative development, media strategy, research, analytics, strategy and performance.

• Internal liaison between Global Sales and executive business functions to ensure process/communication; overseeing P&L budget and team efficiency

Senior Director, Marketing

• Worked with C-level clients across BBDO, DAS, OMG and TBWA businesses

• Tasked with creating cross-functional processes for Mercedes-Benz to inspire all client and account management teams to follow a more stringent brand process, to ensure programs are metric-based to drive the bottom line

• Responsible for development of brand communication and strategy to support luxury businesses in key markets The New York Times 2010 - 2013

U.S. Media Company

Director of Marketing

• Lead 14-month strategic and creative development for nytimes.com paywall launch; UX testing/mobile/social/consumer brand experience research and marketing

• Oversaw 32-person team on new brand identity for NYTimes.com store; logo, fonts, POV, brand voice, UX/UI

• Lead development and production of B2B campaign when The Wall Street Journal entered the NYC market; took over DRTV, Direct Mail, print and digital creative marketing responsibilities

• Supervised the media plan and executional development for The New York Times Knowledge Network Symrise, A.G. 2004 - 2010

German Industrial Flavor and Fragrance Manufacturer with $2B annual sales Vice President, Fine Fragrance Marketing

• Managed U.S. P&L; Lead 20-person, multi-national global marketing team

• Created product/marketing concepts for L’Oreal, Calvin Klein, Avon, Estee Lauder and LVMH

• Spearheaded internal global alignment strategy for Symrise to work across disciplines to deliver 360 business solutions for global clients with local relevancy; crafted customer-facing guides, training and sales materials.

• Won FiFi Awards for PRADA, Michael Kors, Sean Combs, and Calvin Klein

• Managed all advertising, media and brand initiatives for Symrise including launch strategy for a new line extension

• Responsible for Symrise U.S. fine fragrance launch; product offering surpassed sales goals by 60%; all social, trade, retail, B2C and B2B advertising; Developed the Symrise brand identity architecture and comparative-spend budget analysis

• Managed $95 million in national brand advertising, new products and promotions Elizabeth O’Keefe

ad5bjs@r.postjobfree.com

+1-917-***-****

Publicis 2002 - 2004

French Advertising and Public Relations Company

Vice President Marketing / Principal

• Responsible for the largest brand launch in L’Oreal history; $250 million media spend resulting in $130MM sales for Fructis Shampoo/Conditioner and Fructis Style, Lumia, Nutrisse and 100% Color

• Developed Garnier’s B2C strategic global positioning and lead local market implementation by building an understanding of central strategy, sharing new creative work and assisting with development of local market plans

• Lead development and production of global TV, brand activation and print campaign to announce launch of Fructis

• Initiated 40M-unit product sampling program to reach 40% of U.S. households

• Drove $51 million first-year profit for Nutrisse permanent haircare; tested, pitched and won approval for first-ever Garnier celebrity spokespersons: Sarah Jessica Parker (Nutrisse) and Katie Holmes (Lumia). Led and negotiated deal memo stage contracts with both celebrities

• Executed highly successful Dark & Lovely $25MM re-launch campaign featuring celebrity Kelly Rowlands

• Developed and sold Citizen Eco-Drive $10MM re-launch campaign

• Global liaison between Publicis U.S., L’Oreal and Optimedia teams in Europe, Canada and South America

• Analyzed Hispanic market research and presented subsequent advertising recommendation that resulted in L’Oreal’s first dedicated minority effort and $10 million buy on Hispanic cable

• Supervised 15-person Garnier Account team and 4-person Citizen team VOGUE, Conde Nast 2000 - 2002

U.S. Media Company

• Worked on all facets of production and coordination of global fashion shoots with world-class photographers, models, hair and make-up artists

• Reported directly to Polly Allen Mellon, doyenne fashion editor of VOGUE

• Developed and presented merchandising proposals for couture houses, advertorials and brand-experience partnerships EDUCATION

B.A. Soka Daigaku, Hachioji, Tokyo, Japan (Cum Laude) Omnicom University Leadership Program

Institut D’Etudes Francaises d’Avignon (Certification) INTERESTS

• Formula One fanatic; Proud Miata/MX-5 owner

• Extensive experience with photography/film editing; Co-produced “On Photography,” a Smithsonian documentary feature

• Survived living on a rock band tour bus with a toddler through UK/Europe with We Are Scientists, Kings of Leon and R.E.M. References available upon request

• 8+ years of relevant experience in integrated marketing, media sales strategy, and/or sales operations.

• 4+ years of experience in people management and individual/team development.

• 2+ years of experience in programmatic sales and/or operations.

• Proven negotiating skills and influencing abilities with small and large partners.

• Knowledge of privacy compliance, GDPR/CCPA, and ad tech preferred.

• Highly team-oriented with a collaborative spirit.

• Ability to build strong working relationships with internal team members and external partners.

• Exceptional analytical and problem-solving abilities.

• Strong written and verbal communication skills.

• Highly proactive, solution-oriented, autonomous, and resourceful.

• Detail-oriented and ability to excel in a fast-paced, multi-tasking environment.

• Passion for music.

Contact this candidate