GERALDENE DARDEN

ad5bgp@r.postjobfree.com 703-***-**** West Palm Beach, FL

https://www.linkedin.com/in/geraldenedarden

PROFESSIONAL SUMMARY

Dedicated and results-driven marketing professional with over 25 years of experience with a passion for creating impactful strategies and building strong relationships. Seeking the position of Senior Marketing Manager where I can leverage my expertise to drive growth, enhance market presence, and contribute to the success of a dynamic and fast-growing company.

PROFESSIONAL EXPERIENCE

Star Entertainment, Boca Raton, FL

Show Producer September 2023 – Present

•“Health Uncensored!” with Dr. Drew is an innovative and entertaining new National Television Series that will air on Fox Business starting January 2024. Dr. Drew Pinsky introduces us to the most important ideas in the new era of health and medicine. From the latest medical breakthroughs to simple home health solutions, Dr. Drew discusses it all with leading experts.

•Create innovative story lines for the show.

•Qualify and schedule guests for the show.

•Promote the company’s television shows.

The GEO Group, Boca Raton, FL

Marketing Manager March 2023 – June 2023

•Developed and oversaw strategic marketing plans and competitive positioning in line with company objectives and sales activity to differentiate GEO Care products/programs/services in the market.

•Managed and wrote high-impact marketing copy to promote products/programs/services in customer-facing materials and outbound communications including print collateral, websites, emails, advertisements, news releases, blogs, social media, etc.

•Provided project management, creative direction and support for projects and initiatives.

•Implemented programs to generate new, quality leads and measured ROI results.

GovCIO, Fairfax, VA and Remote

Senior Marketing Manager June 2012 – January 2023

•Collaborated with business unit leadership and sector growth resources to create a cohesive, consistent GovCIO brand experience across relevant audience segments.

•Created internal/external marketing communications digitally using e-mail blasts, web portals, newsletters, press releases, and social media.

•Collaborated with the recruitment team to develop successful talent acquisition plans to continuously improve recruitment practices.

•Conducted in-depth market research, including competitive and demographic analyses, to identify key opportunities and target audience segments.

•Built and maintained strong business relationships with top clients, fostering effective communication to identify new referral sources and increase market penetration.

•Developed marketing materials for a variety of uses including presentations, white papers, case studies, elevator pitches, capabilities sheets, brochures, and flyers.

•Planning for company sponsorships at conferences and tradeshows, including booth set-up and breakdown, promotional materials, and corporate giveaways.

•Analyzed marketing data and provided ROI reports (engagement rates, click-thru rates, and conversion rates) to measure effectiveness of marketing techniques used to supported strategic marketing goals.

•Managed junior staff and content development for all corporate communications to ensure overall strategy is consistently branded to follow corporate objectives.

•Successfully managed the Marketing department to budgeted performance expectations and participated in budgeting and annual planning activities.

PROFESSIONAL EXPERIENCE

Physician Assistant Education Association, Alexandria, VA

Assistant Director, Communications Sept 2001 – June 2012

•Designed and produced marketing communications (brochures, flyers, print/online ads, programs) for internal and external audiences. Developed and implemented marketing and communication promotions for PAEA’s products and online services.

•Production manager and editor for the Physician Assistant Education Journal for all association members.

•Created annual marketing budget and plans for direct mail, e-mail, magazine ads, and website promotions for PAEA’s conferences/workshops to increase member participation.

•Responsible for the maintenance of the PAEA website using custom CMS designs and created website processes that enhanced end-user functionality.

EDUCATION

Virginia Polytechnic Institute and State University, Blacksburg, VA

The R.B. Pamplin College of Business, Magna Cum Laude

B.S. with honors, Marketing Management, May 1995

TECHNOLOGY

Microsoft Office, Adobe Creative Cloud, Adobe Premier Pro, SharePoint, Canva, WordPress, Drupal, Marketo, MailChimp, MagnetMail, Google Ads, Google Analytics, SurveyMonkey, Microsoft CRM, HubSpot, Hootsuite

MEMBERSHIPS

American Marketing Association, Member; WashingtonExec's MARCOM, Member;

Professional Service Council, Member

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