Lori Krogel

ad5bde@r.postjobfree.com • 415-***-****

LinkedIn • Denver, CO

Sr. Recruitment/Sales and Operations Leader Profile

Seasoned senior executive adept at driving operational excellence, fostering innovation, and building and leading high-performing recruiting sales teams to deliver exceptional results within a Global Fortune 500 organization.

Highly experienced senior executive with proven track record in operations, talent acquisition and sales leadership. Solutions included, Executive Search, Contingent Search, Interim, Consulting, and SOW. Vertical specialization included, Actuarial Science, C-Suite, Accounting & Finance, Sales & Marketing, Legal and HR. Adept at optimizing organizational efficiency through strategic planning, process enhancement, and cross-functional collaboration. Skilled in talent acquisition, from identifying top-tier candidates to leading successful onboarding and retention initiatives. Strong leadership capabilities, driving high-performing teams and fostering a culture of innovation. Proven ability to align business objectives with human capital strategies, resulting in sustained growth and improved bottom-line results. Seeking to leverage my combined expertise in operations, talent acquisition and sales strategy to drive success and contribute to the continued growth of forward-thinking organization.

Areas of Expertise

Recruitment Strategy & Metrics

Leadership, Sales & Recruiter Development

Project Management

Strategic Planning

Off Shore Recruiting Management

Managed up to 35 Direct Reports

Compliance & DSO Management

Talent Pipeline & Assessment

P&L Responsibility

Reporting Integrity/using data to lead

Accomplishments

Created or revitalized operational/sales processes for 3 national operating companies totaling over $300m annual sales revenue to align to new operating models and prepare for market-leading growth.

Led strategies, teams, and initiatives throughout multiple organizational changes integrating and aligning work cultures, processes and technologies.

Generated sales revenue between $5 -$7 million and received prestigious "President's Club" accolade in 2008 for significant growth and record-breaking profitability while doubling employee count.

Former minority owner of successful staffing franchise, totaling $12m annual sales, sold back to corporate (Randstad) in 2012.

Career Experience

Randstad Professional Talent Group (PTG), Nationwide (Fortune 500) 2012 – Present

Sr. Vice President, West Region and National VP Ops (2021) / Sr. Vice President, West & Director of Sales Operations (2020 – 2020) / Sr. Director of US Sales Operations (2017– 2020) / Regional VP and Managing Director of Sales (2012 – 2016)

Spearhead company's strategic growth initiatives, while focused on profitability and employee engagement. Facilitate partnerships with strategic business partners to strengthen operations. Foster a winning culture within the organization, encouraging and inspiring employees to manage their metrics and production. Collaborate with diverse industry partners to foster cross-selling relationships and drive exponential business growth. Conduct detailed financial audits, create reports, and refine new business systems and processes. Orchestrated divestment of four branches, reinvesting headcount into other branches, culminating in significant budget savings and operational efficiency. Expertly manage and oversee versatile groups of professionals, including Executive Search Recruiters, Talent Researchers, and Business Development Managers.

Collaboration with regional and global stakeholders in developing strategy and operations to help drive sales and recruiting.

Successfully established strong local market approach, aligning recruitment strategies towards diversity and inclusion, yielding the placement of over 200 consultants.

Implemented effective operational processes and created a results-driven sales culture in the West Region, enhancing overall operational effectiveness, while building and leading high performing sales and recruiting teams.

Spearhead expansion of territories, consulting revenue, marking a staggering growth of over 1000% YOY growth in 2021

Maximized and amplified abilities of 90% of newly constituted sales personnel and recruiters in Bay Area Territory, driving steady yearly profit growth and EBIT.

Received President’s Club Recognition for EBIT and GP expansion in 2015-2019

Elevated to join esteemed one-year corporate program, "Leaders in Motion," bearing top 5% ranking position amid outstanding leaders (2014).

Sustained divisions sales drives, blending on-ground campaigns like Presidents Club, Performance Plus, Club 100, and Sales Blitzes - accumulated upwards of $100K in profit within two-week timeframe in 2019 during one blitz.

Developed Branch Diagnostic application for consistent analysis and monitoring of branch operations, accelerating quarter-on-quarter performance elevation.

Partnered with Chief Financial Officer in crafting compensation plan blueprint, clarifying income creation pathways for producers to reach personal fiscal goals.

FASTAFF/US NURSING, San Francisco, CA / Denver, CO 2016 – 2017

Vice President of Business Development

Oversaw pipeline creation, strategy realignment, and margin enhancement while actively involving in Principal Leadership Group. Established and applied critical performance measures for streamlined operations and facilitated tailored weekly training sessions. Coordinated weekly and quarterly sales data. Improved gross profit metrics, increased bill rates, and expedited the integration of new facilities. Devised Target List strategies for market share augmentation, oversaw organizational activities, and structural developments. Participated in client meetings, assisted in debt recoupment, and mitigated contract issues.

Steered sales tactics and group endeavors for an emerging national firm surpassing $300M earnings.

Amplified sales team to include 20 professionals ensuring proper workforce balance.

Additional Experience

Area Director & Producer, Randstad Finance & Accounting, Las Vegas, NV

Branch Manager, Randstad Finance & Accounting, Las Vegas, NV

Operations Manager, Randstad Finance & Accounting, Las Vegas, NV

Senior, Permanent Staffing Manager, Randstad Finance & Accounting, Las Vegas, NV

Education

Bachelor of Science in Hotel Administration, 1995

University of Nevada, Las Vegas, Nevada

Affiliations

SIA – Panel Feb. 2019, F&A Staffing

Randstad, Best of Blue, Presidents Club 2015

Randstad, Leaders in Motion program, 2014

Coach, No. California Special Olympics 2017 - 2020

Vistage International – Member, 2006 - 2008

Shriner’s Hospital, Andre Agassi School, United Way of Southern Nevada - Volunteer

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