T Scott Stromberg

Frisco TX USA

Email: ad5ap3@r.postjobfree.com Phone: 214-***-****

LinkedIn Profile: www.linkedin.com/in/tsstromberg

Reel: https://www.mccoy.io/reel/tscottstromberg

Portfolio: https://tscottstromberg.myportfolio.com/ Principal User Experience Director

User Experience Design Design Strategy

Usability Testing Information Architecture

User Research Thought Leadership

Business/Dev Mediation Agile Methodologies

Team Leader Design Thinking Certified

Degrees: BFA, Communication Design, University of North Texas Languages: English, Business, & Technology

Industries: Financial Services, Healthcare, Retail, Oil & Energy, Defense & Space, Pharmaceuticals, Telecommunications, Marketing/PR, Writing, International Trade & Development, Computer Software, Transportation/Warehousing, Broadcast Media, Government, & Health & Wellness

TECHNOLOGIES

Figma Sketch Adobe Creative Suite Agile

MS Office Keynote Slack Design Thinking

WORK HISTORY

Principal UX Designer, Stellar Elements, Plano, TX 2021-2024

• Led 2 weekly design audits for internal teams at MUFG Bank, incrementally increasing brand trust and increasing participation from 6 to 20 regular attendants.

• Created and facilitated 3 user workshops for Apple to discover gaps and opportunities for improvement within the Apple Support workflows.

• Success from the 3 workshops increased bookings, research, and extended contract by 4 months.

Principal Design Consultant, Improving, Plano, TX 2020-2021

• Led weekly external UX research and B2B UX design efforts for FSMB (Federal State Medical Board) to create a Web application that would rapidly increase the recruitment of medical due to COVID-19 epidemic.

• Final B2B application approximately doubled the number of applicants within the first month of launch.

Principal Design Director, Digital & Analytics, Frisco, TX 2016-2020

• Worked daily between leading Oil & Gas client, competing consulting services, and internal B2B development teams to successfully empower the design team in the B2B UX research, UX design, and development. Within 2 months our UX design efforts led to our client replacing the competing design firm and us taking over the project lead.

• Directed internal and external UX efforts at Papa Johns Pizza where I reimagined the production lifecycle, designed 5 new UX experiences to deliver pizza using big data and predictive analytics, and created an innovative approach to order pizza from within a live video game. Our UX design work was chosen to be presented at Papa Johns’ annual OpCon event leading to multiple extensions in contract work for our firm.

• Using AI and predictive analytics, I designed a mobile B2C app for USAA that would predict hail events and push notifications out to their customers to have them move their property to a safe location before they incurred any damage.

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Advisory Solutions Architect UX, Dell/EMC, Dallas, TX (formerly Geniant) 2007-2016

• Lead B2B UX designer for the US Treasury's Payment & Management system that was responsible for successfully modernizing digital workflows, decreasing processing time, and modernizing the government's payment abilities, continuing to save taxpayers approximately a $M dollars annually.

• Led B2B UX design efforts for Turner Construction. The solution was instrumental in significantly reducing the costs involved in document storage and disposal. As well as providing more modern and efficient solutions for digital communication, digital signatures, and document retrieval, reducing document storage costs by approximately 58% annually.

• Reimagine the public school experience through UX design, cloud storage, digital workflows, and AI/predictive analytics. Discovered 6 new opportunities for remote learning, custom lesson plans, and skill-based learning to aid students in discovering their likes and skills to promote a more successful data-enhanced journey to higher education. Remote learning played a major role in our solution and was instrumental in a quick adoption when COVID-19 hit schools in the not-so-distant future.

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Sr UX Designer, Countrywide Financial, Plano, TX 2003-2007

• Spearheaded B2B UX design and UX research initiatives for Countrywide's internal IT Department, through weekly audits, optimized UX research, and Design Thinking techniques across 3 financial services web applications through evidence based strategies increasing efficiencies and decreasing time to market by 30%.

• Routinely reached and created evidence-based personas, user journeys, wireframes, and prototypes to enhance usability and functionality significantly increasing time to market by approximately 50%.

• Initiated weekly UX research and design sessions for an innovative reverse mortgage product by facilitating collaboration between 5 stakeholders to analyze market dynamics and customer preferences. UX research and UX design sessions significantly reduced time to market and user acceptance.

EDUCATION

BFA, Communication Design, University of North Texas

• Resident Assistant.

• Fineline Studios (Internal visual design studio, selected by portfolio review).

• Internship: Rod Brown Design.

• Editorial Cartoonist: North Texas Daily.

• Graduated with a 3.3 GPA and no debt.

• Who’s Who in American Colleges & Universities.

ADDITIONAL EXPERIENCE

Volunteering

Frisco Family Services, Frisco TX 2020-2023

● Stocked shelves in food pantry.

● Provided food distribution.

● Prepared for holiday event.

Wakeland High School Band, Frisco TX 2010-2014

● Lead prop designer for marching band.

● Prop management and distribution.

● Designed 12 band t-shirts.

● Volunteered for concessions and passed state licensing certification. Stonebriar Community Church, Frisco TX 2007-2014

● Pre-teen Ministry Leader.

● Community Outreach – participant.

● Provided visual design and design production for internal teams.

● Visually designed CD packaging for the praise band. Frisco Arts Association 2002-2007

• Selected for Public Art Selection Committee for Frisco, TX.

• Designed/Constructed VAGF Art Gallery, Frisco, TX.

• Consulted on the design for Frisco’s public art space.

• Donated fine artwork for annual charity auctions for the Arts of Frisco Switchfoot Bro-Am 2008-2011

• Donated fine art for Bro-Am charity auctions.

Certifications

Figma Academy, Certified by Ridd. 2022

Adobe Xd Essentials, Certified by Adobe . 2018

Innovation of Products & Services, MIT’s Approach to Design Thinking, MIT Sloane School of Management, Certified by Emeritus 2017 References available upon request.

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