PAIGE JOHNSON

PROFILE

Experienced individual bringing forth 6+ years of industry knowledge with a leadership background. Strong understanding of tasting room and winery operations and management. Highly motivated in sales, performance- driven, and team-oriented individual who is dedicated to identifying client needs and focused on delivering effective solutions. Technologically proficient with a solid knowledge of many systems and languages. Dedicated to cultivating and maintaining a positive and supportive team environment while exceeding expectations. EXPERIENCE

Wine Club Manager, Cosentino Winery, Yountville, CA Ensure accurate quarterly shipments, Far exceeded club membership spending by up-selling benefits throughout the company portfolio and reported monthly trends. Assisted membership customization and upgraded memberships to increase profits as well as analyze member trends to increase member sales. Wine Club Manager and Wine Director, The Estate, Yountville, CA 2023-November2023 Responsible for all wine purchases and inventory management for Vintage House and Villagio, including 4 bars and a new restaurant. Curate wine for all events and manage bar staff and servers. Building and developing a new wine club and website that features carefully curated wines from around the Napa Valley. Designed custom wine label. Lead/Wine Educator, WALT Wines (HALL), Napa, CA — 2021-April Managed, trained, and motivated the tasting room staff while ensuring proper tasting room procedures were implemented. Used in depth knowledge of the wine industry to promote the WALT brand. Exponentially exceeded sales goals, traffic goals, member acquisition, and implemented practices to ensure member retention. Responsible for all tracking and outreach as well as overseeing day to day operations and events. Took on the role of liaison between upper management and the tasting room staff. Wine Educator, JCB (Boisset), Yountville, CA — December 2017-May 2020 Performed day to day tasting room operations. Promoted and grew the wine club. Provided exceptional service to guests, VIP clients, trade, and large parties. Exceeded monthly sales and membership goals. consistently, while also maintaining top sales in the company. In addition to the domestic properties, also familiarized myself with 22 properties in France, all while doing VIP tastings in French. Auburn James Winery, St. Helena, CA — June 2017-December 2017 Hosted, received, and entertained guests in the tasting room. Developed a script for fellow educators staying true to our brand’s stories and messaging. Assisted in both the winemaking and production process. Fostered and developed strong industry connections which resulted in increased sales, brand exposure, and enhanced client experiences. Wine educator, Durant & Booth, ST. Helena, CA — May 2017-August 2017 Provided guests with a luxury tasting experience while performing daily tasting room operations. Maintained status as a reliable team member with strong wine knowledge and a memorable presentation in various direct to consumer channels.

SKILLS

Proficient in Word, Excel, Vintegrate360, Vin65, Revel, Salesforce, Magento, AMS, Ship Compliant, and Cellarpass. Strong confidence and ability to lead a team. Intimate local knowledge of the Napa Valley as well as an extensive client list. Fluent in French and English.