JACK MCCARTHY

Moss Beach, CA ***** • 650-***-**** • ad5a2g@r.postjobfree.com

SENIOR CONTENT WRITER & MANAGER

Content Manager – Senior Manager – Content Writer – Content Strategist – Senior Editor – Brand Manager

Award-winning content writer, editor, project manager, and strategist, with an exceptional record of achievement producing outstanding content and overseeing successful teams, projects, and programs for organizations such as Dun & Bradstreet, Palo Alto Networks, IT Healthcare News, and Blue Shield of California. Consistent history of increasing campaign effectiveness, facilitating business growth, and improving efficiency and quality. Experienced at writing and editing blogs, case studies, sales collateral, business documentation, newsletters, website content, webinars, and marketing campaigns. Highly adept at building, training, and supervising top-performing teams. Key skills include:

Editing – Editorial Management – Content Writing – Content Strategy – Team Leadership – UX Writing

Editorial Calendars – Reporting – Analytics – Project Management – Social Media Content – Website Management

Email Campaigns – Collateral Development – Case Studies – eBooks – White Papers – Problem Solving

PROFESSIONAL EXPERIENCE

DUN & BRADSTREET, Jacksonville, FL 2022 – 12/2023

Senior Content & Brand Manager, Cross BU Demand Generation

Wrote and edited website content, eBooks, and thought leadership content for this $720M global provider of business intelligence, commercial data, and analytics products for a wide range of industries. Created customer case studies. Authored website product descriptions.

Facilitated the success of a critical campaign for the Sales & Marketing group. Conceived, wrote, and published an eBook on sales best practices that contributed to new leads and sales.

Authored and published a special blog covering the company’s products and topics such as Master Data solutions, for an Artificial Intelligence (AI) conference, resulting in greater product awareness and attendance.

Served as the Lead Writer for a project to update and improve multiple product pages on the website.

Edited a well-received video script about the company’s Master Data Management product group.

PALO ALTO NETWORKS, Santa Clara, CA 2020 – 2022

Senior Writer & Communications Specialist (2021-2022)

Contract Writer & Editor (2020-2021)

Project manager for user experience (UX) content writing and editing at this $5B cybersecurity company. Served as the Content Strategist for the Global Customer Services (GCS) area. Edited the GCS newsletter.

Increased newsletter readership and improved employee awareness of company activities, initiatives, and functions through the delivery of captivating and pertinent information.

Wrote and/or edited thought leadership pieces, executive profiles, and company-related content.

JACK MCCARTHY, Moss Beach, CA 2019 – 2020

Independent Content Creator / Technical Writer / Editor

Provided technical writing, content development, proofreading, and editing for Google, Facebook, and Simplee.

Wrote and edited website content and updated the technical glossary for a Facebook Help Center group.

Updated web content and optimized SEO for Google’s Ads Content Strategy Group’s website Help section.

Authored a series of articles about Simplee’s healthcare technology products for marketing campaigns.

TWIST BIOSCIENCE, San Francisco, CA 2017 – 2019

Content Manager & Writer

Carried out project management, content development, planning, writing, and publishing for this $226M manufacturer of synthetic DNA and DNA products. Oversaw the content development program. Maintained the editorial calendar. Supervised 3rd-party writers. Worked with product experts to ensure the accuracy of content.

Created blogs, case studies, sales collateral, solution briefs, white papers, newsletters, and social media content. Additionally edited sales and technical content as necessary.

Jack McCarthy Page 2

SEGMENT, San Francisco, CA 2016

Technical Writer & Content Writer

Developed and executed innovative content strategy and campaigns for the Marketing and Sales groups of this $3.8B synthetic DNA and DNA products company. Responsible for planning and writing case studies, sales training documents, and blogs.

Prepared and delivered a vital series of targeted case studies used in sales campaigns.

BLUE SHIELD OF CALIFORNIA, San Francisco, CA 2015

Technical Writer & Content Strategist (consultant)

Researched, wrote, and edited internal communications content, including documents, FAQs, blogs, newsletters, and more. Updated the corporate website with new information.

AERIS COMMUNICATIONS, Santa Clara, CA 2013 – 2015

Content Manager & Writer

Authored content for the Marketing group to drive lead generation, sales, brand awareness, and public education for this $21M internet of things (IoT) connectivity solutions provider. Partnered with business and technical groups to create UX pages, blogs, white papers, industry briefs, articles, case studies, and webinars.

SHORETEL, Santa Clara, CA 2013

Marketing Content Manager

As project manager, oversaw the development, writing, and editing of content for this $1.3B communications company’s Marketing Communications group. Organized content for email campaigns. Wrote blogs, white papers, social media posts, and sales collateral. Supervised 3rd-party content creation partners. Developed SEO best practices.

COMPUTER RESELLER NEWS (CRN) / UNITED BUSINESS MEDIA, San Francisco, CA 2008 – 2013

Senior Editor

Managed and edited a B2B technology news website (CRN.com) with >1 million views per month. Supervised writers, led budget meetings, and managed newsletter campaigns. Served as a cloud services reporter. Carried out UX writing, editing, planning, and layout. Maintained the content management system.

CAREER NOTES: Previously held the position of Contributing Writer at HEALTHCARE IT NEWS (2015-2018) and Associate Editor at INFOWORLD MAGAZINE (2001-2006).

EDUCATION

MA in Public Diplomacy & International Business, Fletcher School of Law and Diplomacy, Tufts University

MA in Western European Relations, Monterey Institute of International Studies

BA in English Literature, Holy Cross College

AWARDS & RECOGNITION

CRN: Top 10 Winner, B2B Website of the Year, American Society of Business Publication Editors (2008).

InfoWorld: National Silver Award (Editing), Trade Association & Business Publications International (2005).

InfoWorld: Regional Bronze Award (Editing), Trade Association & Business Publications International (2005).

InfoWorld: Best Original News Section, American Society of Business Publication Editors (2005).

ADDITIONAL INFORMATION

Technical Skills: MS Office, HubSpot, WordPress, Drupal, Interwoven, and QPS, web content management systems, Epsilon and Omeda newsletter programs, social media, PAN/WAN/LAN/WLAN/MAN, SAN, VPN

Languages: Conversational French

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