Gregory Cole

917-***-**** ad4zd5@r.postjobfree.com www.linkedin.com/in/thegregorycole

Communications Expert/Brand Builder/Story Teller

Seeking an organization that recognizes my diverse expertise & achievements. I enrich executive teams by exploring & executing new opportunities, driving brand messaging, & delivering on goals.

Areas of expertise:

• Award-winning communications specialist

• Adept at elevating a brand

• Expertise in designer fashion, luxury goods, beauty and fragrance

• A master storyteller who developed concepts for Ralph Lauren Fragrances, Marc Jacobs Perfume, Michael Kors Fragrance, Parfums Givenchy and L’Oreal.

• Brand and product development

• Film and video producer, including television advertisements and documentaries

• Executive leader, team builder, goal achiever

SEEDS - Access Changes Everything December 2022 - Present Communications, Brand and Marketing Director

• SEEDS - Access Changes Everything is a Newark-based nonprofit helping motivated young students from low-income families get the education they deserve for over 30 years.

• Tasked is to improve the brand's image as it prepares to expand its operations nationwide.

• Develop and implement comprehensive internal communication strategies aligned with the firm's objectives and values

• Collaborate with senior leadership to identify key messages and ensure consistent communication across all channels

• Develop an internal communications rhythm and calendar to drive appropriate communications at the right time and interval, and to the right populations.

• Conduct stakeholder analysis to identify and prioritize key audiences during communications campaigns

• Develop and execute communication strategies across multiple channels, including but not limited to email, intranet, videos, office displays, and more. Identify new channels and tactics to keep employees engaged and informed across all levels, geographies, and teams.

• Work with department leaders on communications strategies for their specific departments and assist with the development of their communication approaches; ensure cohesive messaging and alignment with overall firm strategies.

• Serve as a key liaison for executive leadership, ensuring their communication aligns with the firm's overall messaging, goals, and objectives

• Assist with writing communications from the C-level. Assistance could take the form of drafting, editing, brainstorming, or synthesizing based on other materials

• Achieve a common voice for certain executive communications

• Write internal communications including emails, blog posts, bulletins and newsletters, presentations, etc.

• Ensure all communication materials adhere to brand guidelines and maintain a consistent tone and voice

• AI optimization

The Bubble Collection December 2018 - November 2022 Communications and Brand Development Director

• The Bubble Collection is a unisex, fragrance, e-commerce startup.

• Implement overall communications, digital, marketing and growth strategy

• SEO Optimization

• Project-managed website: including content, assets, videos, images, copywriting and blogs

• Develop relationships with social media influencers and media

• In-house PR - develop press materials, create stories and content around the brand

• Brand storyteller with successful placement in top-tier news outlets

• Manage B2B and B2C digital marketing·

• Oversee marketing and advertising projects to make campaign messaging fit within the company’s brand

• Prepare all sales and pitch material, including executive briefs and talking points

• Oversee all product development - fragrance, packaging

• Plan events - in-store appearances, product launches

• AI Optimization

On Trend Films January 1999 - December 2018

Communications Manager and Executive Film and Video Producer

• On Trend Films is a film and video production company specializing in designer fashion, beauty, and luxury goods as well as a Public Relations and Marketing agency.

• Team member behind creative concepts for such blockbuster fragrances as Romance by Ralph Lauren, Marc Jacobs Daisy, Tom Ford Black Orchid and Michael Kors Fragrances.

• Serve as Strategic Consultant on PR initiatives, with clients like Cartier, Saks, Ralph Lauren Fragrances, Parfums Givenchy and American Designer Fragrances.

• Executive Produce TV advertisements, including spots for Saks Fifth Avenue, Cartier, Ralph Lauren, Marc Jacobs, Michael Kors, Parfums Givenchy and Lord & Taylor

• Initiated cross-marketing ventures in social media and e-commerce, including a successful venture partnering Saks.com with Sony Music, Apple Music and Marc Jacobs

• Produced New York Fashion Week content for Saks.com, including BTS videos with designers, models, stylists and celebrities

• Produced "Designer Spotlight” series for Saks.com with major stakeholders, including Christian Louboutin, Diane von Furstenberg, Donatella Versace and Rag & Bone

• Media train clients

• Budget planning and management

Alfred Dunhill of London May 1995 - December 1999

Marketing, Communications and PR Manager

• Alfred Dunhill is a global, London-based, luxury menswear & men’s accessories brand

• Liaised with London hqs to utilize Alfred Dunhill data effectively to engage customers

• Managed relationship with external PR agency and PR leadership based in London

• Track US press coverage

• Managed and executed advertising campaigns at the local and national level

• Produced sales catalog

• Respond to inquiries regarding samples, sponsorships, advertising, press Long Island Business News June 1994 - April 1995

Business Editor and Reporter

• Long Island Business News is the top business publication on Long Island

• Edited the business section of the newsweekly

• Wrote articles highlighting local businesses and the economy

• Proofread publication before it went to print

Education and Skills

• BA History/Communications, May 1986, Stony Brook University, NY

• MA Theatre Arts, May 2014, Montclair State University, NJ

• Proficient in all Microsoft Office 365 applications, Mac Pages and Keynote, Mailchimp, Klaviyo, Constant Contact, Canva, Facebook Ads, Google Ads, Shopify, AP style, Cision, EINPressWire, SEMRush, SiteImprove, BriteEdge, Slack

• Proficient in Greek, knowledge of French and Italian Fully vaccinated for Covid-19 and boosted

Contact this candidate