Sreyashi Dutta

704-***-****

ad4y3l@r.postjobfree.com

Current Location: Hillsborough, New Jersey

Immediately available to interview and start an assignment

Summary:

•Experienced in Content Authoring, Content Creation and Content Strategy

•Diverse domain experience in Information Technology, BPO, Banking/Financial, Capital Markets, Telecom, Retail, Oil & Gas, Automotive, Insurance, TTL (Travel, Transport and Logistics), Healthcare, Scientific, Clinical and Engineering, Infrastructure and Digital Practice

•Managed multiple TA projects, created presentations and reports for leadership

•Ability to work in high pressure environments and meet deadlines

•Team player and self-starter with excellent communication, coordination and interpersonal skills

Professional Training:

•MS Office, MS Windows 98/96/MS PowerPoint

•JIRA – Agile Project Management Tool for Tracking Progress

•Project Management Professional Certificate Program 2015

•Agile Process – Scrum Master

•Adobe Experience Manager (AEM) Content Author

•Content Strategy for Professionals specialization 2020 from Northwestern University.

•Worked with various CMS tools:

•1.AEM content management software,

•2.Magnolia,

•3.Insight,

•4.WordPress.

Tools:

MS Word, MS Excel, MS PowerPoint, Basic HTML, Magnolia, Workfront, Insight, Wordpress, Adobe Experience Manager, Adobe Photoshop, PIM, Akamai

Education:

Bachelor of Arts (University of Calcutta) 2012 – India

Professional Experience

Freelance content strategist

June 2023 – Current

FREELANCE

Location: Remote

Worked on Digital Marketing strategy _

Worked on Social Media content promotion of products

Worked on designing website using WordPress

Working on publishing content and creating

Strategies for marketing and launch

AEM Content Author/Manager

November 2022- June 2023

Employer- Idexcel Solutions

Client Name: Samsung Electronics America (SDS)

Location: Ridgefield, NJ

Hybrid

Worked with the creative, marketing, and design teams to ideate and define content goals and author as per timeline.

Updating PIM (Product Information Management) application for the product metadata which includes images and basic product details.

Update and create taxonomy for the PDP (Product Display Page) and PF (product landing page) which is the breadcrumb for the end user

Update Family Mapping (Display different attributes for user selection) to choose item from a product display page.

Update the pricing Information for the products.

Update Offers and create carousel component.

Update and create resource and update SEO details for the SKU.

Creating a report from JIRA for the number of authoring ticket completed every week.

Clear Akamai Cache after publishing changes of a cached resource.

Updating and publishing pages through Workflow.

Used ADA guidelines for Page Content Authoring and worked with UX Team to finalize the solutions

Used Adobe target to run A/B and analyze the results by Adobe Analytics

Applications:

AEM 6.4

AEM 6.5

DAM (Digital Asset Management)

PIM (Product Information Management)

JIRA

Confluence

Akamai

FTP

AEM Content Author

July 2022- November 2022

Employer- Sierra Solutions

Client Name: Fishawack Health (A Member of Closerlook.com)

Location: New York

Remote

Worked with the creative, marketing, and design teams to ideate and define content goals.

Creating content for a variety of platforms including blogs, websites, and social media.

Proofreading and editing content before publishing.

Ensuring that SEO and SMO strategies are effectively implemented.

Managing content calendars and ensuring that the content remains consistent across all platforms.

Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.

Keeping up to date with content trends, consumer preferences, and advancements in technology.

Includes Enhanced Knowledge and understanding of AEM.

Authoring Pages in AEM version 6.0 or higher.

Experience contributing to large website projects that include migration and online content production using AEM.

Site-level authoring with the ability to work across a large framework.

Troubleshooting front-end functionalityApplication

Used Adobe target to run A/B and analyze the results by Adobe Analytics

Applications:

AEM 6.5

JIRA

Professional Experience

AEM Content Management Specialist

June 2021- December 2021

Employer- TEKsystems

Client Name: Ancestry.com Inc

Location: Bridgewater, NJ

Remote

Meeting with the creative, marketing, and design teams to ideate and define content goals.

Researching content and consumer trends to ensure that content is relevant and appealing.

Developing content strategies to effectively reach the desired target audience and marketing goals.

Creating content for a variety of platforms including blogs, websites, and social media.

Proofreading and editing content before publishing.

Ensuring that SEO and SMO strategies are effectively implemented.

Managing content calendars and ensuring that the content remains consistent across all platforms.

Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.

Tracking consumer and content analytics and generating reports and presentations.

Keeping up to date with content trends, consumer preferences, and advancements in technology.

Applications:

AEM 6.5

JIRA

AEM Content Manager

November 2020- June 2021

Employer- Manpower Experis

Client Name: Verizon

Location: New York

Remote

•Worked on an internal project of Verizon.

•Coordination, Organization and Publication of Content and Marketing materials on the websites that run on AEM

•Develop minimum and maximum content scenarios to accommodate responsive web and localization of content for other global regions.

•Working with different teams updating the content of pages

•Create Pages and Content Structure as per workflow.

•Page Authoring and Publishing of content and validating in Website.

•Creating and modifying pages using templates in Adobe Experience Manager.

•Collaborating with internal Stakeholders on timelines and asset delivery.

•Responding to update requests.

•Work Layouts and can source, optimize and upload Digital Assets.

Applications:

AEM 6.5

JIRA

Internal Tools

Microsoft Excel

Insight

Freelance Content Writer/Strategist

June 2017-Present

•Developing a strategy for promoting an organization’s stories.

•Focused on content planning, development, design, production, analysis, management, and measurement.

•Establishing an organization’s editorial voice, and determining content needs, channel selection, and distribution.

•Emphasizes o analytics and technical details and focusing on content development and marketing.

•Develops content strategies for multiples channels and platforms familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.

•Defining key brand messages and insights

•Working with cross-functional teams, establishing and articulating the organization’s internal and external key messages, and ensures that content is aligned.

•Understanding digital measurement metrics

•Strong understanding of SEO, keyword research, information architecture, and usability best practices

•Working with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals.

Freelance Content Writer

May 2010-June 2016

•Proactively identify and resolve gaps in the content development support structure and improve workflow processes

•Manages members of the creative team to deliver great work and mentors them on their career development

•To self-manage, drive initiatives and execute tasks to completion

•Manage concurrent content development projects effectively and on time and within budget

•Work with strategic planners, business owners, and other creative team members to concept, develop and produce brand stories

•Worked creatively with digital marketing team and development teams to develop layout for various content and communication pieces.

•Help standardize department procedures to develop, publish, and manage content

•Works with marketing and content team to develop compelling info graphics for B2B and B2C technology audiences.

•Working knowledge of principles of SEO including keyword research

•Proofread, edit and improve print and digital content/collateral as well as SME white papers

•Develop meaningful positioning for business units and functions that effectively communicates differentiators to customers and industry influencers.

•Team player with the confidence to take the lead and guide other employees when necessary (e.g., with content development, creation, and editing of content)

•Good at time management and tracking work flow.

•Worked with Partner Marketing and broader Media Partnerships teams across Sports, Social Good and Entertainment to develop educational content.

•Work closely with Product Marketing Mangers to gather product and customer knowledge to execute projects.

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