PROFILE
**-**** *****-** ********** in market research at both
agency and client side, together with 5-year experience in telecommunication software development in Vietnam and Canada.
Partner closely with senior leadership and support strategic decision-making process related to brand strategy, product innovation and customer journey by leveraging research and analyses to decode customers’ perception and behavior into insights and business actions.
ACADEMIC BACKGROUND
2000 -
2005
2009 -
2011
Maastricht School of
Management
The Netherlands
Master of Business
Administration
• Drive company-wide revenue, profitability and client preference for key strategic accounts as well as pursue new prospects in Finance, Pharmaceuticals and FMCG such as Prudential, AIA, Sanofi, ABInBev, Sony, Pepsico.
• Lead full projects from pitching, study designing, data analyzing to presenting and consulting clients.
Epinion – Senior Manager (2010 – 2016)
• Manage a variety of research projects with a wide range of services for important clients (Financial Times, Friesland Campina, Heineken).
• Build up Online Research Solutions for Epinion VN. Have strong experience in running projects across SEA countries. TMA & Nortel – Senior Engineer (2005 – 2010)
NGHIA PHAM
DOB 14 Apr 1982
Tel 408-***-****
Email ad4xap@r.postjobfree.com
Address 200 Lewis Rd, San Jose
CA 95111
Kantar – Associate Director (2016 – 2020)
KEY ACHIEVEMENTS
• Lead QC team for telecommunication software
development. Be onsite in Canada to act as the central point of contact between Nortel and the Vietnam team. EXPERIENCE
University of Technology
Vietnam
Bachelor of Electronics &
Telecommunication
PERSONAL INFORMATION
• Rated A in performance review every year at both Be and Cake thanks to the great contribution of valuable insights into brand building and product development.
• Employee of the Year in 2018 at Kantar for significant business growth in Finance sector.
• Employee of the Year in 2012 at Epinion for excellent work delivered to Financial Times with positive impact on their SEA business.
• Cake is a digital bank in Vietnam.
• Lead the CI team to work closely with Marketing and Product teams to identify needs, pain points of customers during their financial journey to identify opportunities for new products and relevant communications.
Cake bank – Customer Insight Manager (2022 – 2024)
• Be is the 2nd biggest ride-hailing firm in Vietnam after Grab.
• Conduct primary and secondary research then consult Marketing and Mobility teams for brand and
communication as well as product innovation.
Be – Customer Insight Manager (2020 – 2022)
Fully US work authorized
No visa sponsorship required
Analytical and critical thinking
Quantitative
research
Client relationship
management
Team
leadership
Digital focus
Business Market intelligence
development
PERSONAL COMPETENCY
• Enthusiastic, proactive
• Fast learning, self-motivated
• High sense of responsibility and
discipline
• Agile in the way of working
and problem solving
MY SKILLS
Service delivery &
Operations