Media Production & Tech, Asset Management, Metadata, Analytics, Virtual Production,

Screenwriting, Storyboarding, Animation, Cinematography, Editing, VFX/Unreal Engine, A.I.

An accomplished, engaging, and six-sigma certified media-savvy innovator with robust experience acquired over 25 years in delivering optimal results for Disney Studios, Warner, PBS, as well as Fortune 50 companies. Skilled in technical writing, file governance, digital rights, AI verification, workflow strategy, solution development, video engineering, training, and AI/ML usage for DAM. Exceptional mentoring skills in developing high-caliber teams, vision casting, and a proven ability to relate to individuals at all levels. Exceptional communication, presentation & interpersonal skills with proficiency at grasping new concepts quickly and constructively utilizing the same. Author of a trade book on digital asset management, inventor of the WIREDRIVE review/approval system still in wide use after 20 years, and co-inventor of TUNESPRING music management system.

Skill Areas: Media Data Management • Digital Asset Management • Metadata • Six Sigma Process Improvement • Business Development • Marketing • Project Management • Brand Management • Training • Relationship Management • Business Analysis • Video/Film/Photo/Audio Production • ML/AI/Python

PROFESSIONAL EXPERIENCE

TALK OF THE TABLE, Thousand Oaks, CA 2022-2024

EXECUTIVE PRODUCER/FILM DIRECTOR

-Writer/Director of short films and social media production for cooking/lifestyle brand.

-Developed several YouTube programs with custom-designed merchandise.

-Designed and led the construction of a full kitchen set studio for less than $5000.

META MARTIS, Cresson TX 2023-2024

VP, COO

-Project lead for archive/asset migration projects for ESPN, TV Azteca, and PBS.

-Created proposals, asset workflow optimizations, metadata schemas, mapping scripts, and ML/AI-based metadata extraction, management, and curation best practices.

-Authored web-based training, online FAQs, Quick Reference Guides, and other help.

VISUAL DATA/VIDA, Burbank, CA 2021-2023

HEAD OF MEDIA LIBRARY ONBOARDING

-Managed media asset library, metadata, and onboarding for all clients and over 2 million media assets for Lego, Mattel, Smithsonian Channel, and other various film and TV content owners.

-Improved asset cataloging process improving cycle time by over 300% within the first 3 months.

-Developed TITLE MANAGER database, onboarding flow charts, and other tools to ensure efficient asset integrity and metadata accuracy.

VISIONRAVE, Los Angeles, CA 2020-2021

HEAD OF MEDIA PRODUCTION

-Managed production logistics, Maestro distribution/player platform and NFT merchandising, COVID-19 compliance, crew management, review/approval systems, post and mastering for 2020/2021 slates for VR/XR music events and marketing featuring Sasha, Digweed, Claptone, NuKreative, and other remote-only music acts.

-Designed and deployed file and production pipelines using Unreal Engine, Disguise, MoSys, Perforce Helix DAM, and LED/XR productions across multiple locations, crews, and stakeholders.

-XR/AR producer Microsoft's "Inspire" & “Ready" 2021

CONTENT PATH, Los Angeles, CA 2015-2021

Media Business Strategy Advisor

-Authored digital product business cases, functional specifications, high- and low-level design specifications, and metadata schema consolidation for PEW Charitable Trusts, Monster Energy, Refinery29, & Pivot Point International.

-Optimized technology and workflows to improve marketing collateral production for a large FINTECH firm, reducing print cycle times by 23% in the first year.

-Grew ISV integration partners for a MARCOM software company from 2 to 24 in 7 months.

-Improved editorial processes for Refinery29, effectively halving editorial and creative workflow cycle times supporting their triple-digit percentage growth.

THE WALT DISNEY STUDIOS, Burbank, CA 2013-2014

Vice President, STUDIO TECHNOLOGY

-Developed & led a plan to reduce 60% of master data & media asset platforms in 3 years.

-Onboarded new asset management and workflow system for Star Wars: The Force Awakens.

-Successfully audited and negotiated new agreements for software licensing, services, & infrastructure for DAM/MAM resulting in a $3M savings in 9 months.

SEVEN DIALS MEDIA, Chicago, IL 2006 - 2013

Media Production & Strategy Advisor

-Conducted workshops on metadata alignment and schema development, workflow optimization, and strategic/financial/technical roadmaps.

-Authored dozens of RFI/RFP and led teams through vendor selection and negotiations.

Lead consultant for:

-Fortune 50 company marketing/media consolidation resulting in the decommissioning of 47 applications to 10, saving $20M after the first year and other cost reductions.

-SAP's retooling of their Customer Ready Content WCM/DAM metadata which improved marketing collateral cycle time reduction from 6 weeks to 1.

-Consolidated workflow and asset management for Christian book/web publisher resulting in streamlining multichannel publishing and reducing costs by over 20%.

-Designed/constructed studios and suites for 72&Sunny to handle select media production resulting in 220% ROI in 18 months.

WHITEHOUSE POST PRODUCTIONS, Chicago, IL 2000 - 2006

DIRECTOR, STRATEGIC DEVELOPMENT & TECHNOLOGY

-Lead technology executive solving production workflow and other technology support opportunities for top ad agencies & clients including JCPenney, IKEA, Toyota, Altoids, Ford, Budweiser (Whassup?), Guinness, Nike, and other top brands.

-Led design and managed studio expansion analysis/recommendation, infrastructure design, and construction management, as well as staffing for support and hosting of Citrix and other platforms.

-Conceived and led the creation and architecture for review/approval application "WireDrive" creating $1.2M in new revenue, $300K in reduced maintenance costs, and an ROI of nearly 600%. This web video system was originally built exclusively for my firm 4 years before YouTube, publicly available since 2004, it’s still in strong use.

LP MEDIA, Milwaukee, WI

Vice President & General Manager 1999-2000

-Corporate management for a startup interactive CD and Internet media production company.

-Managed sales and marketing for HDTV production, training video/CD’s, and professional presentation design.

-Clients included Northwestern Mutual, John Deere, and Miller Brewing.

-Responsible for marketing & sales, project management, customer relationships, and business development efforts.

-Developed production management processes and enhanced creative and technical product offerings including MPEG2 encoding services.

AVID TECHNOLOGY, INC., Tewksbury, MA

Senior Manager 1996-1999

-Reported to the VP of Customer Support.

-Responsible for Americas Broadcast Support, Worldwide New Product Introduction, Customer Information Services (CSIS), and Strategic Planning.

-Managed staff of 42 including call center, field support, and consulting services for customers such as CNN, ABC, Belo, CBS, and NBC News. Managed budget of over $3M and associated allocations with gross revenues of over $4.5M.

-Conceived and developed Avid's Knowledge Center website.

-Established business-planning tools including delivery and cost models, and developed product life cycle (PLCP) support templates for all products.

-Created new department staffed with senior technical people to address customer needs including driving workflow principles and quality improvements into Requirement Documents.

-Managed Avid Support’s relationship with Tektronix, InterGraph, and IBM and represented Avid Support in the development of Avid and Tektronix's joint venture Avstar Systems, Inc.

National Field Support Manager 1996-1997

-Managed 12+ Field Service Representatives throughout the US and Canada.

-Managed consulting services group for HBO, Universal Studios, CBS, Paramount Studios, NBC Productions, Warner Bros., and ABC for post-production workflow.

-Managed a $3M budget and reduced non-staff expenses by over $500K in 10 months.

Field Support Representative/Supervisor 1994-1996

-Supervised a staff of field support engineers providing a full range of onsite services to broadcast and post-production facilities in a 22-state region.

EDUCATION

B.A. Communications/Journalism Florida Southern College Lakeland, FL

Six Sigma Certification Villanova University Villanova, PA

ADDITIONAL

1996-2018 Curriculum Advisor, Technology Center of Dupage Vocational School

2007-2021: Digital Strategist & Board Member for ASSET Campaign

responsible for the California Transparency in Supply Chains Act (2010).

2005-Present Presenter, panelist & moderator for media & marketing tradeshow panels at the MarTech Conference, NAB, IBC, and others.

2016: Developer and Founder of "The DAM Academy” Self-paced SCORM/LMS.

2016: Author of the 2016 book Solving the DAM Puzzle.

2013-2014: Executive Board, Entertainment Identification Registry (EIDR).

2012- 2014: Editorial Board of the Journal of Digital Media Management.

SAMPLE APPLICATIONS & SYSTEMS KNOWLEDGE

Canon, Blackmagic Design, RED, ARRI, and Sony cameras, prime lenses, prompters, studio engineering, core machine room engineering and documentation, Avid Media Composer, Resolve, Xytech Media Pulse, Office 365, Adobe Workfront & Creative Suite including Premiere, Character Animator, and After Effects, WordPress Developer, Windows 11, Linux, Mac, Filmworkz, Telestream C4, Samma, AWS, Wasabi, Seagate Lyve, Aspera, Signiant, SOHO Net, SCORM & LMS Systems, Blackboard, Canvas LMS, Asana, and Frame.io.

I’m happy to work onsite, hybrid, or remote.

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