Carlo Rossetti

604-***-**** ad4vwf@r.postjobfree.com

Career Profile:

Highly motivated, versatile, and people-oriented sales professional with extensive experience in software and telecommunication solutions, specializing in the Health Care space. A passionate, action-oriented "outside the box" thinker that has worked with C-level Enterprise executives and SMB clients throughout North America.

Success Highlights

• Responsible for Investor News Network's largest advertising sale with a value of $125K

• Two-time President's Club recipient reaching 140% of quota

• Sold $250,000 white label solution to Verizon Wireless USA Career History

VP Sales, Tanex Eyewear – Sales to independent Eye Care Professionals in North America May 2023 - Present

Senior Sales Representative – Ocuco Ltd. Optometry Software February 2022 – April 2023 Sales Consultant – Wink Technologies Optometry Software April 2021 – October 2021 Business Development – MRX Solutions Chiropractic Software October 2019 – March 2021 Client Development Manager – Investing News Network Marketing Services to publicly-traded companies March 2018 - May 2019

Territory Account Manager TELUS April 2017 - March 2018 CDN Territory Manager Revolution EHR Optometry Software March 2014 – February 2017 Senior Sales Representative EMR Logic Optometry Software October 2011 - January 2014 SMB Manager TELUS GPS, Security Solutions to Transportation and Construction companies January 2009 - September 2011

Key Achievements:

• Increased optometry software sales 70% year over year

• Increased TELUS sales in the MDU market 75% in the first 6 months

• Sold $1.2M of enterprise software to Ford Motor Company USA

• Exceeded 180% of quota selling GPS services to heavy duty equipment operators in BC

• Increased sales by 40% with Manufacturers’ Reps in one year in the mobile space

• Increased sales in Western Canada by over 400% within two years in the post-production film industry

Resume – Carlo Rossetti Page 2

Key Skills:

• Trained vendor sales teams on our cloud-based software and how best to integrate EHR software within existing systems

• Confident and successful with cold calling

• Rapid understanding of technologies and providing complex solutions to potential customers

• Qualified clients’ strategic business requirements and provided strategic wireless business solutions

• In-depth knowledge of the North American Health Care reform movement and led change management for optometrists and ophthalmologists’ business units, practices and in hospitals

• Proficient in Microsoft Dynamics and Sales Force CRM’s

• Utilized Manufacturer Representatives (MR) as a Channel Manager

• Comprehensive understanding of decision-making process and stakeholder involvement

• Persistence and tenacious on client follow-up

• In-depth understanding of start-up companies’ business requirements i.e. marketing, inventory, social media, vendor partnerships and financial investors Professional Development

• The Psychology of Selling, Brian Tracy (1 day program) 2013

• Challenger Selling, Mathew Dixon (1 day program) 2012

• Breakthrough To Synergy, Anthony Robbins (2 day program) 2011

• AMA First Time Managers Course, Canadian Management Association (2 day program) 2006

• Manager Coaching, Miller-Heiman (2 day program) 2004

• Strategic Selling, Miller-Heiman (3 day program) 2003

• Solution Selling, Miller Heiman (1 week program) 2001

• SPIN Selling, Neil Rackham (1 day program) 2000

Education

• Sauder School of Business, UBC - CME 1992 - 1995

• UBC Diploma in Marketing and Sales Management Program o Detailed analysis of how sales and marketing intersect

• Vancouver Community College, Langara College - Business Studies, Diploma – 1983 o Economics and Marketing focus

Personal Interests

• Hiking and travelling locally and abroad

• Networking and stakeholder engagement

• Reading and staying abreast on new technologies and sales management strategies References

Submitted upon request

Resume – Carlo Rossetti Page 3

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