Danijela Mladenovic

Springfield, NJ • (***) *** - 1275 • ad4v9x@r.postjobfree.com • https://www.linkedin.com/in/danijela-mladenovic-3028b118

OVERALL

Public Relations professional with extensive experience, leveraging the journalism degree and skills in creative writing and content creation to craft compelling narratives and messages that promote the company’s vision, values, and products.

SKILLS

Computer: Microsoft Office, Google Suite, Excel, Canva, Photoshop, DaVinci, Constant Contact, Asana, Story Slab, LinkedIn, Instagram, Facebook, and Twitter.

WORK EXPERIENCE

GEMCO and ADVANCED POWDER SOLUTION(APS), Middlesex NJ

Public Relations Specialist May 2023 - Present

●Crafted and implemented strategic communication plans, resulting in a significant increase in brand visibility and enhanced reputation for the industry’s products.

●Developed and distributed press releases, media pitches, and content to local media outlets, generating extensive coverage and driving substantial interest in company offerings.

●Cultivated and nurtured strong relationships with media contacts, resulting in consistent media coverage and a positive brand image for the company.

●Leveraged social media platforms to create engaging and informative content, resulting in a loyal and enthusiastic follower base.

●Monitored media coverage, conducted sentiment analysis, and prepared comprehensive reports on media mentions.

●Coordinated interviews with company executives.

●Collaborated closely with marketing and sales teams to align communication efforts with business goals, ensuring cohesive messaging across all channels and achieving an increase in brand consistency.

●Created an internal newsletter for employees and representatives, serving as a valuable resource for disseminating important information.

●Created and executed weekly email blasts promoting company products, resulting in an increase in website traffic and a boost in product inquiries.

MINISTRY OF FINANCE, Belgrade, Serbia

Public Relations Coordinator; Senior Advisor August 2018 - December 2022

●Directed and led a team within the PR Department of the federal government, implementing effective communication strategies.

●Set strategies and coordinated large-scale media campaigns, ensuring execution across various parties.

●Served as a point of contact for the public, press, and NGOs, addressing inquiries and maintaining positive relationships.

●Prepared high-level officials for media events, crafting impactful talking points, and facilitating media training sessions.

●Planned and orchestrated press conferences and media briefings, moderating live discussions.

●Created presentations, press releases, and social media content, effectively disseminating key messages to target audiences.

RTV STUDIO B, Belgrade Serbia

Public Relations Manager; Editor January 2014 - June 2018

●Developed communication strategies and executed campaigns in collaboration with third-party marketing agencies.

●Crafted press releases, social media content, and website materials, effectively reaching and engaging target audiences, leading to an increase in website traffic and growth in social media followers.

●Planned and organized successful events and promotions, driving brand awareness, and attracting a broad audience, increasing event attendance and positive media coverage.

●Monitored and analyzed media coverage metrics, providing valuable insights to optimize communication efforts.

●Demonstrated news judgment by identifying leads and assigning news stories, validating sources, and verifying information.

●Presented live news broadcasts, informing the public about current events and newsworthy stories,

●Mediated live events, such as news conferences, forums, and panels for the City of Belgrade.

RTV STUDIO B, Belgrade Serbia

News Reporter March 2003 - January 2014

●Conducted thorough research and investigation to track down TV stories, delivering accurate and timely news updates to the public.

●Planned, edited, and wrote engaging stories which resulted in positive feedback from viewers.

●Collected, verified, and analyzed newsworthy information, ensuring the dissemination of reliable and credible content.

●Hosted interviews with relevant sources, extracting valuable insights and perspectives, resulting in impactful news segments.

EDUCATION

Singidunum University Belgrade, Serbia

Bachelor’s in journalism

Languages: English, Serbian, Croatian, Bosnian, and Montenegrin.

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