Maribel Swanson

949-***-**** ad4v5h@r.postjobfree.com LinkedIn

COMMUNICATIONS CUSTOMER EXPERIENCE CHANGE MANAGEMENT PROJECT MANAGEMENT

Results driven professional with broad experience in internal and external communications, crisis management and communications, strategic initiatives, project management, training, and employee engagement. Experienced in collaborating with cross-functional partners at all levels.

Excellent Writer Analytical Strong Interpersonal Skills Experience in Large, Matrixed Organizations

Excellent Problem Solving Excellent Organizational Skills Adept at Multi-Tasking

PROFESSIONAL EXPERIENCE

Wells Fargo Bank

Communications & Customer Experience Director (2019-2023)

Led strategy, writing, editing, and approval of internal and external communications, executive communications, crisis communications, key materials, documents, reports, and FAQs. Managed data breach incidents and responses to customers, regulators, board of directors.

Implemented data breach response program; significantly increased quality and accuracy, ensuring adherence to state, federal, and international laws and regulations.

Created, managed and implemented communications strategies; conveyed messages to inform, motivate and recognize audiences.

Managed positive and corrective feedback to over 280,000 employees for data breach incidents.

Partnered with senior leaders and corporate functions (HR, Legal, Media Relations, Supply Chain, business areas) on communications, campaigns, and culture; implemented content management strategy.

Engaged, partnered, and integrated perspectives of business area leaders and key partners to effectively deliver information and build a cohesive culture.

Implemented employee engagement activities to drive adherence to policy.

Business Excellence Leader, Risk (2016-2019)

Led training, communications, policies and procedures/standard operating procedures, policy management programs.

Implemented change management infrastructure that mitigated risk and identified roadblocks.

Developed and delivered an innovation pipeline that ensured potential work was socialized, prioritized and approved. Resulted in a more systematic approach to bringing ideas to fruition.

Partnered with business leaders and business areas to identify and meet requirements of regulations and regulatory audits; ensured consistency in approach, interpretation, solution, and execution.

Identified opportunities and implemented solutions to improve training, internal and external communications, and employee engagement.

Standardized critical processes to mitigate risk.

Demonstrated ability to assess communication opportunities, understand different audiences, and engage stakeholders.

Marketing & Communications Director (2011-2016)

Developed and implemented communications strategy directly linked to the organization’s goals and objectives. Led daily activities including recruiting and hiring graphics designers and marketing specialists, budgeting, campaigns. Oversaw strategic planning, development, and coordination of marketing communications and collateral materials, advertising, programs, and employee engagement. Collaborated with leaders, business partners, and teams to define needs. Managed vendors.

Developed and executed comprehensive communication plans and strategy.

Led communications through intranet, newsletters, emails, town halls, presentations.

Managed internal events including diversity activities, appreciation luncheons for 450 people.

Designed and implemented Marketing Exchange for intake, workflow, approvals, and archiving.

Analyzed and approved collateral and tools to ensure consistency in brand internally and externally.

Designed and implemented Financial Literacy campaign.

Implemented website and sub-sites; drove content calendar to ensure consistent and regular maintenance of the communications calendar.

Partnered with corporate communications, line-of-business communications, and executive team on messaging and approvals.

Responsible for Diversity and Equity communications, activities, and engagement,

Planned and executed annual leadership conference, monthly company luncheons, awards dinners, and like events.

Championed volunteer recognition and recognition activities (boards, emails, newsletters, letters, awards)

PRIOR EXPERIENCE

Wachovia Bank Change Management

WFS Financial Manager, Communications Publications and Technical Writing (Human Resources)

EDUCATION & CREDENTIALS

Bachelor of Arts (BA) – Loyola Marymount University

Project Management Certificate– University of California, Irvine

Lean Six Sigma White Belt Certification Information Mapping Certification

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