JUHANI YRJO-KOSKINEN

ad4uxa@r.postjobfree.com

954-***-****

Professional Summary

Vice President of sales and marketing with diverse experience covering a broad range of technologies, office and digital imaging papers and boards with variable customer segments, including OEM’s (Xerox, Canon, IBM etc. 13 years working with paper factories, converting plants developing sales, marketing, and brand concepts, creating one of the largest digital imaging product offerings in the USA. Proven performance with sales and sales management, strategic marketing implementation, and management of broad digital product lines. Work Experience

Erno Fashions – Sales and Store Management – Soho, NYC, USA 1984-1985 Martinez Valero – Retail/Wholesale Concept Creations, General Manager – NYC, USA 1985-1990 Stora Enso Work Experience

Enso Group – Copy Paper Sales – Assistant Manager – Helsinki, Finland 1990-1993 Tervakoski Oy – Sales Manager and later Marketing Manager for Digital Papers 1993-1995 Berghuizer PapierFabriek – Taking whole Enso ‘DigiPaper’ concept into larger scale and into cost efficient and modern paper mill in Holland. As marketing manager, my duty was to coordinate and manage the sales and introduction of renewed range of Digital Imaging Papers, now including coated and uncoated digi papers. Management of sales jointly with Enso Groups (later Stora Enso) network/sales offices globally. 1995-1997 Stora Enso Business Papers / Digital Papers NA – Product Manager – product sales and marketing in USA (4CC product range, High Resolution imaging papers, Multicopy, and uncoated reels) 1997-2001

On Demand Digital Papers, Inc. – Partner in new start-up business/Vice President Building a paper converting plant, 4 production lines for “extreme” digital paper range including synthetic printing medias. Production plant running 24/7 employing total of 18 workers. Very focused on digital market rapid expansion – serving the market place with fast changing demands. Close co-working formula with OEM’s (original equipment manufacturers), developing new products. Sales channels to both; direct larger customers and through paper merchants. Worked with European and US paper mills for raw material purchases. Created several digital paper brands. Spokesperson in seminars and exhibits. Presence in all trade-shows and events. Carried responsibility of: volume, strategy, pricing, new business development, allocations, product management, training, and advertising while still maintaining focus on sales and customer management. Built the business from start up to over $10 million in 5 years. 2001-2011 Following brief summary / list of my duties in the last 10 years in digital imaging world: On Demand Paper

Annual budgets/budgeting sales volumes, costs, sales, paper ordering from overseas – Europe.

OEM sales/technical coordination and developments of new papers and other medias.

Developing/initiating new businesses with merchants, OEM’s, and direct customers.

Planning/monitoring the merchant sales and training merchant sales force – close co-working formula.

Shows and exhibits – planning, coordination, and execution. JUHANI YRJO-KOSKINEN

ad4uxa@r.postjobfree.com

954-***-****

Product promotional materials/sales collateral.

Inventory control; raw material and finished goods. Quality control and claims handling.

Strategic planning; profit and loss analysis.

Cellmark Direct LLC – Sales Manager for digital papers Sales coordination, inventory build up for two new product segments: digital papers and engineering bond (architectural blueprint paper). Market introduction of both product families in less than 3 months. Selecting new warehouse location, opening the operation, setting the converting plant in Miami. Business planning, budgeting, and carrying the responsibility of sales for North America. Training Cellmark global sales office network for digital paper sales. Product range selection, inventory planning (raw material vs. finished sellable goods). Budgeting and carrying responsibility of sales and marketing activities. Show’s and expo’s participation – main digital paper shows. (Print Expo in Chicago/ Graphics of Americas in Miami). Sales first year from 0 to over 6 million USD globally. 2011-2012

Roth Lighting – Property Management – Fort Lauderdale, FL 22,000 sqft lot with 9,500 sqft building. Maintenance and building improvements, landscaping, and renting the building in sections. Running current LED lights business down; getting the building empty of the $300,000.00 remaining inventory (selling the lights at the same time). Owner of the business (Roth LED Lighting) and the property, Mr. Maurer, moved permanently to his luxury resort in Costa Rica, leaving me to clear the business inventory. Prior to this, I sold LED lights for last 5 years in the same company Roth Lighting in Fort Lauderdale/Davie, FL (holding company – Thermal Concepts). 2021-Present Corporate Training and Development Courses

Wasama – management training – total of 4 weeks 1992

Fintra – International export management seminar, annual course #60 – total of 6 weeks 1998

Various computer trainings throughout the years present Education

United Nations International High School – graduated with honors – NYC 1982

Berkeley College – Bachelor of Science/Major: Marketing/Management – NYC 1986 Languages

Finnish, English, little Dutch and studying Spanish for social interest (have studied Swedish) present

Hobbies

Tennis, scuba diving, martial arts, ping pong, fishing, recreational boating, volleyball.