Managing Director, Media

Marion Z Murphy

New York, NY / Cell 917-***-**** / Email ad4u7p@r.postjobfree.com / LinkedIn

SUMMARY

Dynamic executive leader with a proven track record in DTC, Growth, Performance-based, and Brand-based marketing and media. My expertise spans a wide range of media channels, including streaming and CTV/OTT video, national and local TV, programmatic, audio (digital, terrestrial, and podcasting), print, direct mail, and email. Additionally, I bring strategic oversight to digital, SEO, paid search, and call center management. In managing DTC accounts, I've provided comprehensive oversight of financial aspects, enhancing EBIDTA performance and aligning strategies with organizational objectives. Notable achievements include driving full-service advertising for various clients and delivering exceptional results in comprehensive financial management, including budgeting, staffing, and financial reporting. My leadership is characterized by a focus on innovation, adaptability to emerging trends, a commitment to achieving measurable success and mapping out all processes – which proved prophetic when Covid protocols were implemented. Pitching and winning new business allowed me to move overall billings from zero to $800 million within 4 years.

I am well-equipped to bring strategic vision and dynamic leadership to drive growth and performance in the ever-evolving landscape of marketing and media.

EXPERIENCE

MZM Productions, Inc. / New York, NY / Founder & Owner 2020-Present Consulting practice as a Subject Matter Expert (SME) in Performance-Based and Brand Building media and marketing. Specializing in guiding agencies, brands, and service providers seeking assistance with their media practices. Consulting opportunities include programmatic systems assessments, strategic development, process enhancement, optimization and rollout recommendations, analysis of current media and creative efforts, and recommendations for improvements. Also, keeping clients updated on industry developments in cross-channel and third-party media measurement evolution.

• Elevated clients’ KPIs and Content by implementing performance marketing strategies, creative and media optimization based on assessment of results of both performance-based and brand-building campaigns

• Evaluated and implemented processes and tools to insure on-going improvements via recommendation and contracting with marketing mix model and multi-touch attribution providers

• Lowered out-of-pocket costs by contracting with and oversight of programmatic efforts

• Improved Creative and Content by implementing performance-based best practices via data driven analytics

• Oversight and management of a client’s internal media department and leadership of the RFP, contract negotiations and on-going oversight of third-party media and associated vendors and partners.

• Lead team collaboration with internal and external partners – media, creative, content, monetization for UX improvements

• Kept clients informed on updates on industry and media developments - in particular on in omnichannel media measurement and attribution

• Clients include: service-based .com businesses, CPG .com and retail, luxury women’s products .com business GroupM Direct (div of WPP) / New York, NY / Managing Partner, President 2009-2020

Led the merger of Mindshare/Maxus and MEC Directing Marketing departments into GroupM Direct.

Serviced all GroupM agencies and The Midas Exchange with DTC/Performance-based media solutions.

Led the Omnichannel Strategic Planning for GroupM Direct clients

Designed unified staff, processes, job descriptions, attribution, and reporting systems for all DTC linear media.

Doubled initial billings of combined agencies.

Managed a team of over 50 direct marketing experts; Planners, Buyers, Analysts, and Operations.

Provided omnichannel media services to all GroupM and standalone clients.

Consulted with client contracted creative agencies on best practices in driving response

Clients included: Leukemia & Lymphoma Society, Allergan, Genentech, Amgen, Abbott, Progressive, BCBS, Booking.com, BOSE, Church’s Chicken, Circle K, GoodRX, Haribo, IKEA, Love Good Fats, Motley Fool, Nestle, Nord VPN, Church & Dwight, Holiday Inn, Orkin, Scana, AETNA, Cheap Caribbean, Barclay’s, MyHeritage, MARS, Blue Apron, Otterbox, ADT, Ring.com, Facebook, Viasat, Vista Print, Yeti, Altice, Ramada, 21st Century, Farmer’s Insurance, Third Love, AT&T, JG Wentworth, Dyson BRP, etc. MindShare N.A. (div of WPP) / New York, NY / Managing Partner, Director of Direct Marketing 2001-2008

• Established the direct marketing discipline at MindShare North America

• Recruited, developed, and managed a team of over 30 direct marketing media professionals.

• Provided strategic oversight for all MindShare and MAXUS clients.

• Advanced annual billings to $300 million from zero with complete financial accountability

• Boosted client key performance indicators through improved direct marketing planning, buying, attribution and analytics

• Offered the clients a pathway into the direct marketing upfronts by pioneering the first-ever direct marketing upfront for GroupM and handling negotiations and management of Direct Marketing terms and conditions on an ongoing basis each upfront season

• Direct Marketing strategic oversight for all MindShare and MAXUS clients, oversaw Digital strategic planning on key clients – BMS, T. Rowe Price, ING Banking, Nextel

• Additional Clients included: Novartis, FEMA-NFIP, American Family Insurance, Ameriprise, Atlantis, C&D, Citizens Bank, Motorola, Regions Bank, Rubbermaid, Scana, Sprint, Tempur-pedic, Tourism Ireland, Unilever, Hunter- Douglas, Illinois Tourism, Motorola, Nationwide, Regions Bank, Silk, HSBC, etc. ThompsonConnect (div WPP) / New York, NY / Senior Partner, Director of Strategic Communications 1999-2001

• Expertly managed the evolution from a reliance on freelance direct marketing media specialists to creating a full- fledged in-house direct marketing media discipline

• Generated a 32% rise in billings by securing new business through the application of refined media strategy development, planning, buying, attribution and analytics processes for both digital and linear media.

• Following the CEO’s departure, I along with the creative directors, skillfully guided ThompsonConnect for 11 months, collaborating with ThompsonDigital to deliver exceptional service to clients and undertake new business ventures as a united team

Clients: CBSHealthwatch.com, Merial, Ivomac, Ford; Qwest; Qwest Interactive; Merrill Lynch; MLDirect; Spencer Stuart Online; BrassRing.com;; Freddie Mac; Bailey’s and UDV. EDUCATION

Montclair State University, B.A. / Montclair, NJ

• President of Players Senior Year

• Recording Secretary of Players Junior Year

• Member Experimental Theatre Group Freshman and Sophomore Years

• Graduated with distinct honors

Omnichannel, MultiMedia, TV, Television, DRTV, Video, Steaming, CTV, Audio, Radio, Podcasts, DOOH, OOH, Direct Mail, Email, SEO, Paid Search, Organic Search Direct Marketing, Performance Marketing, Growth Marketing, Leadership, Cooperation, Oversight, Performance Marketing, A/B Testing, Telemarketing, Call Center, Paid Media, Marketing, Digital, Attribution, Analytics, Social, Programmatic, CRM, Strategy, Strategic, Managing, Executive, Partner, Senior Vice President, President, E-commerce, Commerce, Retail, Audience, Planning, Spirits, Automotive, B2B, B2C, Banks, Financial Services, Candy, Consumer Goods, CPG, Dating, Diet, Health, Weightloss, Electronics, High Tech, SAS, SAAS, Fast Food, QSR, Food, Healthcare, Luxury, Branding, Brands, Awareness, Home Services, Internet, Media, Entertainment, Membership, OTC, DTC, HCP, Pharmaceutical, Nutraceuticals, Pets, Personal Care, Technology, Telecommunications, Tourism, Hotels, Transportation, Utility, Veterinary, Insurance, futurist, manager, Solution, KPIs, Lead, Director, Branding, Program, Project, Communications, Partnership, Interactive, Initiatives, Development, Integrated, Content, Analytic Problem Solving, Marketing Budget Management,, Performance, arts, theatre, performance, fundraising, non- profit, Customer Insight, Presentation Skills, Strategic Thinking, Investment, Upfronts, DTC, B2B, data, database, customer, ecosystem, high-impact, fast-paced, integration, omnichannel, diversity, activation, multicultural, Outcome-Based Marketing, dot com business, .com business, Luxury, Subscription-based

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