Patricia Dilara Milani

Miami, FL *****

Phone: 786-***-**** Email: ad4tl8@r.postjobfree.com Personal Website LinkedIn Profile Marketing & Communications Manager Business Development People Leader Results-driven professional in Marketing, Business Development and Sales Management, skilled in driving business growth through innovative strategies. Experienced in leading and developing high-performance teams across different regions, countries, and markets, with strengths in critical thinking, process improvement, and collaboration with individuals at various levels across the organization. Lifelong learner adapting to market trends and technological innovations. Fluent in English, Portuguese, and Spanish. Areas of expertise include:

Marketing Strategy & Execution Campaign Management Public Relations Management

Project Management Cross-Functional Collaboration Operational Procedures

Business Development Leadership and Team Management Start-Up & Turnarounds

Market Research & Analysis Brand Management Budgeting & Cost Control

Digital Marketing Event Management Crisis Management

Data Analysis and Metrics Sales Operations Management Revenue Enhancement PROFESSIONAL EXPERIENCE

BIU (Broward International University) – Marketing Director – Miami Financial District (03/2023 – 11/2023) Responsibilities

• Engineered strategic portfolio transformation for BIU, expanding its presence in Florida, Central and South America, and Europe.

• Directed and promoted several omnichannel Display Advertising campaigns.

• Revamped BIU's Website, and Landing Pages with an innovative marketing strategic approach, enhanced UX/UI design, and implemented advanced SEO content.

• Developed an extensive suite of 23 digital brochures for master's and doctorate programs.

• Led daily strategic meetings with the digital marketing team, overseeing and analyzing critical metrics and KPIs for digital campaigns, ensuring alignment with strategic objectives.

• Established and grew BIU’s LinkedIn and Social Media presence.

• Conducted Market Research and SWOT analyses to align BIU's curriculum with market trends enhancing its competitive edge. Notable Accomplishments

Catalyzed a 176% increase in CTR and a significant daily reduction in CPL through strategic market segmentation. Implemented multiple new display ad campaigns per course, enhancing ROAS and SERP leveraging creative SEO copywriting.

Elevated BIU’s audience worldwide, with a focus on strategic branding, Marketing-Qualified Leads (MQL) and Sales-Qualified Leads (SQL), resulting in a remarkable 287% surge in enrollments.

Created and implemented Google Ads Displays, enhancing BIU's brand authority, CTR and Impression Share.

Optimized lead generation and conversion efficiency across omnichannel, social media, and email marketing, maximizing ROI.

Elevated BIU's LinkedIn presence with daily posts and ads, boosting follower engagement, website traffic and CR. Helm Bank USA – Communication and Marketing Specialist – Miami Financial District (09/2019 – 11/2022) Responsibilities

• Founded and led the Marketing Department, providing strategic insights for business development and marketing campaigns.

• Led the comprehensive revitalization of HBUSA’s website, incorporating SEO optimization, User Experience (UX) enhancements, Agile methodology, and promoted banking Value Proposition services campaigns.

• Implemented successful client engagement strategies via email marketing campaigns, by iContact's SaaS platform monitoring, and optimization results.

• Directed the full scope of the HBUSA two-week event at the Miami Open.

• Strategically managed monthly networking and engagement events for brokers and real estate agents at HBUSA branch. Notable Accomplishments

Reduced Support Center call complaints by 75% through ongoing website updates and optimization.

Boosted year-to-date loan revenue by 27%, driving a notable rise in mortgage and commercial property loan applications.

Recognized with an award for exceptional management of the Miami Open 2022 event.

Awarded 'Employee of the Month' in 2021 for innovative marketing strategy and execution. AEO – American Eagle Outfitters – ASM/Merchandising Manager – Galleria Mall (07/2018 – 09/2019) Responsibilities

• Managed a diverse team of up to 22, integrating marketing principles to boost product lifecycle and merchandising operations.

• Utilized data-driven strategies to refine merchandising flow, promotions, and placements, significantly improving sales performance.

• Implemented a blend of marketing and sales techniques to coach sales and merchandising staff, optimizing performance through individual strengths, and creating high-performing teams.

• Conducted sales and profit analysis with a marketing perspective, employing benchmarking and competitive analysis to oversee daily sales operations, merchandise distribution, and effective sales promotions. Notable Accomplishments

Successfully executed innovative merchandise initiatives, leading to significant monthly sales growth and market penetration.

Coached the sales team in advanced customer engagement and retention, exceeding quarterly sales goals by 28%. Victoria’s Secret, LBrand – VSL Sales Manager – Sawgrass Mall (06/2017 – 07/2018) Responsibilities

• Managed a team of up to 45, focusing on sales operations with a strategic marketing approach to maximize profitability and sales growth. Trained the sales team on product lines, customer service centric principles, and persuasive sales best practices, aligning with the brand's (SVP) Sales Value Proposition. Conducted daily performance monitoring and assessing KPIs performance.

Notable Accomplishments

Implemented best practice training and daily performance data analysis, achieving the region's highest Units Per Transaction

(UPT) and Average Dollar Sale (ADS).

Achieved a remarkable 26% Year-To-Date (YTD) revenue increase during the 2017 Black Friday sales, utilizing targeted promotional strategies and customer engagement techniques. Recognized as the best-selling Black Friday team in 2017. JCPenney, Inc. – Sales and Merchandising Manager – Aventura Mall (10/2011 – 03/2012 06/2014 - 06/2017) Responsibilities

• Managed a team of over 110 employees, implementing Six Sigma-based DMAIC (Define, Measure, Analyze, Improve, Control) methodologies and innovative sales strategies, including floor settings, resulting in increased year-to-date (YTD) sales revenue.

• Aligned product selections with JCP brand and market trends, boosting JCPenney market penetration and costumers’ loyalty.

• Conducted weekly meetings with District Manager for merchandising and sales report presenting comprehensive data analysis and SMART KPIs.

Notable Accomplishments

Achieved top district sales and merchandising rank at Aventura Mall in 2015 and 2016.

Turned Men's Division from a -18% loss to a +17% gain in 2015, and achieved a +28% gain in 2016 YTD, maintaining an unprecedented USA performance record over three consecutive years. Louis Vuitton, LVMH, Inc. – Sales Consultant – Galleria Mall & Bal Harbour (03/2012 - 06/2014) Received specialized coaching from LVMH experts during induction classes in Houston while leading training sessions for new sales associates and seasonal staff on all product lines and new launches. Excelled in managing VIP customer services, with a focus on retention and introducing new product lines. Promoted to the role of Customer Champion. Achieved top sales performance consistently for nine consecutive months at Bal Harbour Mall. Subsequently, I had the honor of being invited back to JCPenney by Mr. Raul Rivero, Store Manager at Aventura Mall, who recognized my potential for a Sales and Merchandising Manager role. Flamingo Marketing, LLC – Kiosks Owner & Operations Manager – Malls (10/2001 - 06/2010) As a Kiosk Owner, I oversaw 12 kiosks and managed a team of up to 70 members, for 9 consecutive years. Responsibilities included operational procedures, sales performance, daily reviews, market research, merchandise process, payroll, and cost control. Early roles in Brazil (1989 – 2001)

Store Manager at Diesel store and Pepe Jeans London store, both franchises owned by the same individual. Education

• Duke University-Certificates: Digital Marketing; Web Analytics; Mobile Marketing; Content Marketing; Conversion Optimization; Email Marketing; Social Media; SEO (Search Engine Optimization); PPC (Pay-Per-Click Advertising); Display Advertising.

• UNIP (Universidade Paulista) - Bachelor’s degree in Marketing and Communications. Technical Skills

• Online Certificates: Tableau; ABOBE InDesign; Business Analysis; Microsoft Excel 365; Canva Master Class; PowerPoint Program

& Animation; Advanced Sales Training; Retail Store Management.

• Microsoft Office Suite: Proficient in Word, PowerPoint, Excel, and Outlook.

• Digital Marketing: SEO (Search Engine Optimization), SEM (Search Engine Marketing), Marketing Analytics, Marketing Automation, SERP (Search Engine Results Page) Optimization, Social Media Marketing, Email Marketing, Google Ads, Inbound Marketing, Mobile Marketing, Video Marketing, A/B Testing.

(More information upon request / Patricia Milani)

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