BRANDY SHAPP

Quapaw, OK *****

ad4tl6@r.postjobfree.com

+1-918-***-****

Objective:

Experienced marketing executive with over 21 years of experience in the casino industry, 15 of which have been dedicated to marketing. Proven track record in resolving problems, enhancing customer satisfaction, increasing profitability, and driving overall operational improvements. Seeking a challenging role where I can leverage my knowledge and abilities to promote customer products. Key Skills:

• Policy development and staff management: Expertise in developing effective policies and procedures that have positively impacted morale and productivity within teams. Skilled in staff management and adept at fostering a positive work environment.

• Project management: Proven ability to successfully plan, execute, and oversee multiple projects. Skilled in coordinating cross-functional teams, managing budgets and timelines, and delivering projects within scope and on time.

• Revenue growth and cost savings: Consistently achieved cost savings while increasing profits through innovative strategies, customer-centric initiatives, and efficient resource allocation.

• Strategic planning and forecasting: Highly proficient in forecasting market trends, conducting strategic planning, and ensuring effective execution of marketing operations.

• Customer service and relationship management: Exceptional customer service skills with a focus on building and nurturing long-term relationships. Proven ability to improve customer satisfaction and drive loyalty.

• Event planning and campaign management: Talented event planner with a strong history of successful project management, campaign planning, and execution. Authorized to work in the US for any employer

Work Experience

Business Owner

Bougie Bee’z Marketing/Management LLC - Quapaw, OK October 2022 to Present

Pushing businesses towards success by crafting bespoke strategies, especially for small to medium-sized enterprises, that champion growth, innovation, and brand recognition. Capable of running the gamut from strategic planning and brand identity development, to digital advertising and content creation, social media management, search engine optimization (SEO), as well as public relations.

Marketing Specialist

Grand Splash Marketing and 360GrandLake - Vinita, OK September 2022 to Present

Experienced marketing executive with a proven track record of catering to diverse clients, including businesses, non-profit organizations, municipalities, and tribal entities. Committed to enhancing organizational life quality and bridging the gap between opportunities and prosperity. Offering a wide range of versatile services, including advertising, media buying, public relations, social media management, networking consulting, procurement writing, formal bids (RFB, RFQ, and RFI), governmental affairs at all levels, and more.

Director of Marketing

The Stables Casino - Miami, OK

October 2021 to December 2021

Marketing Director

Saracen Casino - Pine Bluff, AR

October 2018 to October 2021

Player development and Marketing Director functions. This consolidated role demanded efficiency and innovation.

Required to divide time and energy between two distinct locations, with one being a sizable 6-hour distance away. Despite the obstacles, the challenge was embraced increasing responsibilities and assumed accountability, proving dedication and resilience. Orchestrated the development and launch of annual marketing plans. These tactical strategies resulted in consistent growth by engaging both new and existing players, reflecting the success of leadership. Pioneered consumer research initiatives that aimed at improving decision making, tailored to the ever- evolving market conditions. By focusing on understanding consumers better, it opened the doors to more personalized, result-driven strategies, further enhancing the market presence. Director of Marketing and Player Development Downstream Casino Resort - Quapaw, OK

February 2011 to March 2021

Addressed in Saracen Casino description

Cage Cashier

Buffalo Run Casino - Miami, OK

October 2007 to May 2011

Table Games - Poker

WinStar World Casino - Thackerville, OK

March 2006 to October 2007

Trained for Poker Room during the day and worked the pits in the evening. Multiple Positions

Quapaw Casino and Gaming Commission - Miami, OK

December 2003 to January 2006

Off Track Betting

Data Entry

Count

Vault

Then transferred to tribal gaming agency as a licensing agent Vault Clerk

The Stables Casino - Miami, OK

August 2000 to July 2003

Education

Certificate in Business

Missouri Southern State University - Joplin, MO, US 2015 to 2017

Associate's degree in General Studies

Pitt State - Pittsburg, KS

2000 to May 2003

Chetopa High School - Chetopa, KS, US

May 1997 to June 2000

Skills

• Client communication

• Campaign management

• Staff management

• Budgeting

• Marketing and advertising

• Market analysis

• Budgeting and Allocation

• Communication skills (10+ years)

• Constant Contact

• Promotions and contests

• Creative and innovative

• E-mail and direct mail marketing campaigns

• Retention and reactivation strategies

• Analytical thinking

• Competitive and strategic planning

• Market research

• Business development

• PowerPoint presentations

• Excellent skills in Microsoft Office

• Digital Marketing

• Email Marketing

• Leadership

• Supervising experience

• Sales Management

• Microsoft Excel

• CRM Software

• Events Management

• Social Media Management

• Live chat

• Typing

• Hotel experience

• Driving

• Public Relations

• Marketing

• Blogging

• Search Engine Optimization (SEO)

• Customer Relationship Management

• Content Creation

• Google Analytics

• Branding

• Forecasting

• ProCore (1 year)

• Project management (4 years)

• Media Buying

Awards

Women to Watch (40 under 40)

February 2021

Native 40 under 40

2020

Certifications and Licenses

Marketing Research

Present

E-Cornell

Additional Information

This platform doesn’t account for non completion of education. I didn’t not finish my Business program I was short a semester but I had to select a degree.

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