Willy Molina

Palm Bay, Fl *****

407-***-**** ad4sx8@r.postjobfree.com

Professional Profile

Sales and management professional in the field of direct sales marketing and management. Specialist in city fleet and county municipalities. Top-producing sales professional and expert in the wholesale automotive industry. Dynamic communicator who consistently exceeds goals and company expectations.

Core Competencies:

Budgeting and finance

Client assessment and analysis

Self-motivated

Strong verbal communication

Project management

Data management

Team leadership

Budgeting and finance

Team liaison

Bilingual: Spanish and English

Work Experience

POWER STOP, City, ST 06/2023 – Present

District Sales Manager, Eastern Region

Played a crucial role in enhancing the skills and knowledge of account staff, ensuring staff members are well-versed in products and sales strategies.

Promoted Power Stop's product lineup across the territory's sales associates, effectively boosting product visibility and adoption.

Responsible for expanding the company's reach by opening new accounts, targeting municipalities, and engaging with area businesses to foster new partnerships.

Represented Power Stop at trade shows, leveraging these events as a platform to market products and network with industry professionals, thereby amplifying the brand presence in the market.

TOFF LINERS, City, ST 08/2021 – 06/2023

Building Development Manager, Eastern Region, Closed Eastern Region

Tasked with acquiring new business opportunities through strategic market canvassing and cold calling.

Presented the unique benefits of Toff Liners directly to general managers of dealerships, demonstrating the value and competitive edge of products.

Managed on-site production and programs, overseeing operational aspects to ensure peak client satisfaction.

Scheduled and conducted training sessions on products for new clients, facilitating demonstrations to showcase effectiveness.

PETROCHOICE, City, ST 04/2019 – 08/2021

Territory Sales Manager, Eastern Region

Specialized in the sales of oil and lubricants to businesses and municipalities within the eastern region, focusing on opening new accounts and maintaining existing client relationships.

Started with no accounts and successfully secured the largest account to date for the company and brought territory from zero income to $6M in customer sales within six months.

Selected as PetroChoice Area Sales Manager of the Year, Eastern Division.

DORMAN PRODUCTS, City, ST 10/2017 – 03/2019

Technical Product Representative and Area Sales Representative

Provided comprehensive training to customers on all Dorman products, ensuring customers had the necessary knowledge to effectively sell and support the product line.

Identified and capitalized on sales opportunities through gap analysis, working closely with the area sales representative CAM to target underserved markets.

Served as key contributor to implementation of marketing strategies that resulted in a 12% growth of the customer base.

Selected as Dorman Area Sales Manager of the Year.

AUTO PLUS, City, ST 02/2014 – 10/2017

Outside Sales Representative

Serviced portfolio of local and national accounts.

Marketed new products and sales contracts.

Analyzed departmental documents for appropriate distribution and filing.

Implemented marketing strategies that resulted in 12% growth of customer base.

Developed a new process for employee evaluation, resulting in marked performance improvements.

Performed initial client assessment and analysis.

Won certificates through Ford Motorcraft as well as standard products and year-end award from Auto Plus for beating prior year’s comps.

BENNETT AUTO SUPPLY, City, FL 10/2011 – 02/2014

Outside Sales Representative

Serviced current local and national accounts, managed consignment for battery and tire inventory, and reviewed existing contracts to market new products.

Coached new associates on customer service training.

Recruited new management trainees.

Implemented marketing strategies, resulting in 12% growth of customer base.

Developed a new process for employee evaluation that resulted in marked performance improvements.

Created new avenues in the business to upsell bulk and 55-gallon products such as oil, transmission fluid, washers, etc.

Won awards for best sales increase in company and region.

PEPBOYS, City, ST 10/2008 – 10/2011

Outside Sales Representative

Acquired new national, fleet, and independent commercial accounts.

Increased sales and margins for the assigned territory, surpassing prior year’s expectations; scope of responsibility increased from 5 stores to 10, turning stores into profit generators

Acted as liaison between commercial accounts and company and support functions at store-level through SSC-level.

A CLASS ABOVE TRANSPORTATION, City, ST 10/1998 – 10/2008

Owner and Operator, Limousine and Towing

Responsible for day-to-day business operations, retaining and increasing client-base, and managing employees.

Education

Bachelor of Business Management, Marketing and Related Support Services, Tampa College, Tampa, FL

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