Matthew Greenberg

Silver Spring, Md. • +1-202-***-**** • ad4rb4@r.postjobfree.com •

linkedin.com/in/megreenberg • megreenberg.com

Creative & Content Executive

Experienced creative leader and storyteller with a proven track record in developing and executing strategic print, video, graphic, and media initiatives that drive brand awareness, thought leadership, and measurable results. Skilled in content creation, management, and team leadership. Adept at collaborating with C-level executives and diverse stakeholders to bring compelling narratives to life. Helped raise $7MM+ through video and event production. WORK EXPERIENCE

Warner Bros. Discovery • New York, New York 2015 - 2023 Executive Producer

Ogilvy Washington • Washington, D.C. 2012 - 2015

Vice President, Content Strategy

Led end to end production of 80+ internal and external brand voice and partner videos, expanding the capabilities of the role and the scope of the internal brand creative team. Proficient in research, scripting, conducting on-set interviews, and guiding talent, resulting in compelling and brand-aligned content.

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Produced impactful videos that deepened partnership engagement with WBD and raised more than $7 million in donations across different organizations.

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Served as the primary liaison and interviewer for C-suite executives, board members, and leading executives across diverse departments, from government affairs and investor relations to brand marketing and corporate social responsibility. Seamlessly led multi-functional, ad hoc teams through pre- and post-production across multiple formats, distribution channels, and content management systems.

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Led creative production and content creation for sensitive, high-profile partnerships, including collaborations with The Elie Wiesel Foundation for Humanity, the federal government (Biden White House, U.S. Congress, U.S. Department of the Interior), Robert F. Kennedy Human Rights, The Smithsonian National Zoo, and more.

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Led the end-to-end process for internal communication videos, showcasing executive profiles, cultural initiatives, and product developments, successfully managing across cross-departmental teams to align content strategy, planning, production and distribution.

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Traveled twice to Africa in partnership with the U.S. Department of the Interior and Congress, leading the creative and production crews to document U.S. government officials' tours of Botswana, Kenya, and South Africa as part of anti-wildlife trafficking partnerships.

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Led content strategy for diverse B2B and B2C clients, translating audience research and business goals into actionable content, achieving increases in engagement through high-level brand storytelling. Collaborated with account strategy teams to produce compelling long- and short- form digital and video assets for clients such as BP, Dupont, Abengoa Bioenergy, Nationwide Insurance, and MetLife.

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Produced compelling digital graphics and animated videos for BP, transforming dry data and economic impact reports into relatable human-scale stories.

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USA TODAY/Gannett Co. Inc • McLean, Va. 2008 - 2012 Director Of Content

Mindshare Interactive Campaigns, LLC / Virilion • Washington, D.C. Account Supervisor

America Online (AOL) • Dulles, Va.

Programming Director/Producer

The Washington Post / washingtonpost.com • Washington, D.C. Senior Producer

EDUCATION

Master Of Arts in Journalism

University Of Southern California • Los Angeles, Calif. Bachelor Of Arts in Political Science

Tufts University • Medford, Mass.

SKILLS

Audience Analysis, Brand Marketing, Brand Storytelling, Content, Content Creation, Content Strategy, Corporate Social Responsibility, Creativity, Editing, Innovation, Interactive Marketing, Internal Communication, Journalism, Key Insights, Marketing Planning, Media Consumption, Network Programming, Partnership, Regulatory Affairs, Research, Scriptwriting, Stakeholder Engagement, Team Leading, Teamwork, Thought Leadership, Video Production, Writing Authored and produced impactful brand videos and digital articles on chemical manufacturing and bio-based energy production. Wrote/edited content resulting in increased audience understanding of the respective industries' local impact.

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Conceptualized and executed the digital/social support for Nationwide Insurance's Peyton Manning/Jingle TV spot, which garnered 20 million organic impressions online, making it one of the brand's most effective digital ads ever.

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Served as a key liaison between Gannett's corporate digital team and USATODAY newsroom executives, streamlining project prioritization and revitalizing content strategies, successfully identifying under-performing legacy digital products and paving the way for the creation of new, innovative, audience-driven content strategies.

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Directed the revamping of USATODAY's online health news section into a new product called Your Life, turning the section into a more female-focused, healthy living, and wellness portal. Worked with sales and audience groups to create a competitive product with advertising appeal. Your Life traffic tripled, from 2MM to 6MM page views, in 15 months

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Led work with the corporate Consumer Media team on audience research initiatives, working hand-in-hand with Gannett's innovation team to discover key insights into valuable audience segments, including Baby Boomers, moms, and personal technology enthusiasts, and presented findings to USATODAY executives advocating the need for key content strategy shifts.

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