ED URBAS 630-***-****

*S*** Allison Lane - Naperville, IL 60540

ad4qjv@r.postjobfree.com

Portfolios

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ACCOMPLISHED COMMUNICATION AND VISUAL DESIGN PROFESSIONAL A highly experienced creative and design professional with solid backgrounds in all forms of integrated marketing communications. A strategic planner with an established record of leading design teams to conceptualize, develop, produce and implement effective marketing solutions that support stated organizational objectives within an array of industries.

Experience Highlights

Strategy

Campaign Development

Solution Development

Branding

Client Relations/Presentations

Budgeting

Graphic Design

Presentation Development

Deliverable Production

Research

Digital UX Understanding

Illustration and Thumbnail Creation

Creative Director Qualifications

Experienced in refining a project to its basic marketing goals and presenting this information to clients as a creative brief to ensure all strategies are defined.

Acted as primary contact for a range of clients and project owners from small service companies to large corporate entities.

Guided creative approaches, whether taking the lead from a client’s stated parameters, or initiating their direction.

Led initiatives that include motivating creative teams of 2 to 10, collaboration with client’s senior management and marketing staffs to achieve a unified overall project strategy.

Coordinated content development, insuring that copy and art mesh.

Researched, cultivated, and maintained valuable vendor relationships to ensure streamlined production work-flows and cost controls.

Completed projects by coordinating with any outside agencies or sources, art services, printers, etc.

Managed projects ranging from simple direct-mail post cards, to full catalog designs with large and complex budgets.

Experienced in integrated campaigns leveraging all forms of media.

Evaluated overall project/job scope and determined required resources for their completion and accurate budget projections.

Conducted client contact and formal presentation of creative pitches in an Account Executive role.

Acted as primary contact for a range of clients and project owners. Graphic Design Art Qualifications

Demonstrated a comprehensive understanding of typography styles and usages, ensuring the delivery of solid messaging within a design.

Utilized the appropriate graphic and design techniques to sets the tone of branding, product positioning, and maximizing the visual voice of the project.

Became proficient in design and production of package design and specialty large format production.

Experienced in working with the complex and detailed nature of digital graphics technical requirements to optimize results.

Versed in many techniques of illustration, which are skills that support the creative development and presentation process.

Directed internal or outside design resources to develop graphic solutions that accomplished the stated objectives of an accepted Project Brief.

Established, implemented, and refined workflow procedures and best practices, asset management systems, and office and job tracking procedures to ensure maximum accountability and profitability.

Gained expert status in numerous software applications such as Adobe Creative Suite, Keynote, PowerPoint, Acrobat, and other production support products. Proficiency on Windows OS and Mac platforms.

Proved capable of picking-up and working with new software applications on the fly.

Performed external production services that include photography supervision, digital development oversight, and print supervision.

Maintained technical knowledge by attending design workshops, reviewing professional publications, and participating in professional societies.

Project Management Qualifications

Motivated and managed an office staff of various sizes, ranging from secretarial, accounting and creative personnel, including hiring and retention determinations.

Achieved expert status in the operation of business programs such as the complete MS Office suite, Sage Accounting, and other office and team tracking applications.

Performed general IT functions including server management, workstation maintenance, and software installs and updates.

Managed small business accounting, budgeting, cash management, personnel, and overall financial operations. Professional History

Urbas Creative Group Inc. (Corporate Communications & Graphic Design Firm) Owner/Operator – July 1991 to Present

Rowe Associates Inc. (B2B Advertising Agency)

Senior Creative/Art Director – May 1988 to July 1991 Breymyer Inc. (Design Studio)

Staff Designer – June 1985 to April 1988

Education

Bachelor of Fine Arts

Northern Illinois University, DeKalb, Illinois

References

Available upon request.

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