ERIN DUNKEL

Bryn Mawr, PA ad4phl@r.postjobfree.com

610-***-**** www.linkedin.com/in/erindunkel

Multi-industry strategic marketing leader who transforms marketing/PR from a cost center to a profit center. The ‘chief storyteller’ for prospects, customers, clients, vendors, employees, and stakeholders. Driver of development of net new business leads; deepens relationships with clients and customers. A passionate communicator who creates, nurtures, and enhances brands for companies. Domestic & global experience. EXPERIENCE

Pennsylvania Horticultural Society (PHS), Philadelphia, PA / VP, Marketing 2019 – present Executive Team member at $25MM nonprofit that runs world-renowned Philadelphia Flower Show

2nd in charge on 13-person team; lead strategy to deliver inbound marketing, digital marketing/SEO/search, social media, quarterly print magazine, microsites, direct mail, corporate collateral, video, executive and crisis communications, and other public-facing communications

Manage $1.7mm budget to drive revenue, generate leads, increase brand awareness, improve engagement o In 1st year, delivered 121% of leads goal as part of new inbound program

Drive internal messaging to 100+ employees, including DEI content, organizational updates, and ongoing change initiatives

Lead team to produce engaging content via website, blog, enewsletters, and drip campaigns to generate increased opens/click-through rates

Oversee integrated Flower Show promotion channels including: TV, radio, streaming media, digital ads, print, sponsored content, out-of-home, organic and paid social media, and owned content

Led ~$500k marketing and communications efforts to drive ticket sales of 155k for Flower Show o Beat sales goals for 2020, 2021, and 2023; increased positivity 116% YoY for 2022 event

Refocused quarterly magazine to generate revenue through digital advertising options; also enhanced editorial scope; work in progress to change print to 100% digital delivery

Revamped corporate website including new features and functionality; instituted corporate brand visual and voice guidelines; overhauled enewsletter program to 175K subscribers; reimagined corporate blog

Launched corporate collective action project during pandemic that netted 10,400 participants and $87k in donations

Change management leader for increasing efficiency and results, including: reorganized/built out Marcomm team structure; expanded department’s charter; and introduced team-wide project management system The Haverford Trust Company, Radnor, PA / Contract – VP Marketing and Communications 2018 Marcomm lead for $8B top-tier wealth management business for individual and institutional clients

Under contract, led 3-person team and vendors to grow and retain wealth management business and enhance client relationships

Managed ‘white glove’ social and educational events, usually 1x/month; per-event spend of $25k-100k

Communicated with high net worth client base including print, radio, TV, video, digital ads, OOH, outbound email, website, weekly emails, and quarterly advisory thought leadership pieces

Drove growth in institutional clients through outbound campaigns, targeted events and sponsorships, and workshops; identified opportunities for new business; strategized campaigns to secure new accounts and cross-sell services

Regularly interacted with 14 portfolio managers, plus biz dev, research, operations, senior management ERIN DUNKEL PAGE 2

Systech International, Princeton, NJ / Vice President of Marketing 2016 – 2017 Senior Marketing leader for $52M global SaaS & training firm serving pharmaceutical and CPG markets

Created strategic plan to drive subscription and SaaS sales by 10%; produced pipeline of $117M within 6 months

Full Marketing P&L oversight; created $2M plan to generate hardware, maintenance, services, and training revenue; monthly KPI review conducted with CFO and executive team

Led international team of 4; worked closely with global field sales team and 2 Inside Sales reps to further vet MQLs; produced quarterly reports for Board of Directors and investors

Drove all messaging, global branding, cross-functional asset creation, media outreach, and thought leadership; worked closely with product marketing team on customer-facing content

Produced Sales-ready leads through outbound email, webinars, SEO, digital advertising, ad retargeting, and web content; interacted with customers, prospects, and channel partner audiences

Led publicity efforts through various channels, including: blog, social media, trade events, and trade publications

Binary Tree, Inc., Kendall Park, NJ / Director, Marketing & Public Relations 2013 – 2015 Led global marketing, PR, social media, and inside sales for $27M SaaS & consulting email migration firm

Led team of 6 to meet global sales quota; promoted company and secured thought leadership position in marketplace

Spearheaded global demand generation activities with $1M budget, including digital campaigns, SEM, SEO, almost 50 custom educational webinars/year, and 18 trade events in 2015 across North America, EMEA, and APJ

Drove product/service launches, including naming, persona identification, messaging, UI elements, and sales tools

Directed generation of thought leadership, including white papers, e-book, advertorials, articles, corporate blog

Led $250k European telemarketing program with 2x return; recruited inside rep, exceeding quota by 10% in first year

Held additional marketing/communications/PR/events roles in Technology, Healthcare, Agency, Consulting EDUCATION

Master of Science, Marketing Bachelor of Arts, Spanish Johns Hopkins University, Baltimore, MD College of William & Mary, Williamsburg, VA SKILLS & INTERESTS

Technologies: CoSchedule; MailChimp; Salesforce; Marketo; Pardot; HTML; WordPress; Google Analytics; Google AdWords; Muckrack; PRNewswire; Cision; Meltwater; HootSuite; Sprout Social; SharePoint; Adaptive Insights; LinkedIn; Instagram; Twitter; Facebook; YouTube; Pinterest; Cvent; Trello; Microsoft Dynamics CRM; Basecamp; Raiser’s Edge; Slack; Yammer Certifications: HubSpot Inbound Marketing; HubSpot Sales Enablement; 16 hours of non-certification Agile ScrumMaster (CSM) training; coursework complete for AMA Professional Certified Marketer in Digital Marketing

Volunteer Efforts: Board Member, Radnor Educational Foundation; Volunteer, Interfaith Hospitality Network

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