BETSY S POWELL

Creative Director + Copywriter

w: www.IamBetsyPowell.com c: 323-***-**** e: ad4oha@r.postjobfree.com LI: https://www.linkedin.com/in/powellbetsy

Strategic, creative, conceptual, and collaborative with the ability to align brand strategy with creative and drive growth. Creative Director + Copywriter + Producer across all media. Capabilities: Social, Digital, Content, Web, Advertising, Promotion, Broadcast, Marketing, E-commerce, Podcasts, B2B, B2C, UX, SEO. I have an understanding of emerging and mainstay technologies/innovations. Ability to work across businesses to elevate brands with fresh creative, with digital and traditional marketing/promotional strategies and to communicate effectively with both in-house and external teams. Systems: Workfront, Wrike, Outlook, Microsoft Suite, Google Workspace, Adobe Creative Suite, Saas, Agile, and more. Experience working with Ad agencies, local and national TV/Cable networks, film/streaming studios, creative agencies/trailer companies on entertainment, marketing, e- commerce, retail, marcom, telecommunications, finance, technology, corporate initiatives, brand marketing, and agency business development.

EXPERIENCE:

• IamBetsyPowell.com – Atlanta – Copywriter / ACD 2024 Freelance for Creative Agencies: Greenlight Creative, Follow Up Media, Cast Logix, The Creative Advantage. Create Indie Film Key Art Movie Posters + Ads, Podcast ideation, scripting, and production, Corporate E- Newsletters, Social Media, Digital Marketing, and E-book creation.

• AT&T Services, Inc. 1876 Productions –Dallas, TX – Content Copywriter / Copy Lead (remote) 2023 The Co: AT&T’s internal growth marketing engine, 1876 Productions start up is a next-generation marketing studio created to invigorate AT&T. The Work: Collaborate with Art Directors, Designers, Producers, Editors, Studio Leads, Project Managers – as well as AT&T Business Unit partners (Citi) to write/execute copy for mutiple creative platforms. My Role: Content copywriter / Copy Lead - brand marketing, campaign messaging, headline and body copy for print, social, digital, and longform content. Clients: fiber, wireless, business, and gaming.

• WUNDERMAN THOMPSON – Atlanta, GA – Amazon: Social Content Copywriter & Producer 2022 The Co: WT is part agency, part consultancy, and part tech company, delivering inspiration across brands and customer experiences. WT helps brands move at the speed of culture. My role: Part of the Amazon social-first team, collaborating across creative and strategy teams to concept, write, and execute Amazon social initiatives for multiple social formats: Instagram, Tik Tok, FB and Youtube.

• REDBUBBLE – Melbourne Australia – Associate Brand Creative Director/Copy (remote) 2022 The Co: Redbubble gives artists a blank canvas to express their creativity and offers consumers a way to connect with them to discover their own. The Work: Articulate re-brand with forward-thinking, inclusive copy. Create ideation and strategy for Brand Book including social, email constructs and social executions. My Role: Create and execute the voice/tone/style in multiple formats for the world’s largest artist marketplace for creatively-inspired ecommerce. Collaborate with ACD-Art and teams across all offices.

• HARTMANN STUDIOS– Atlanta, Ga – Creative Producer, Branded Content Videos 2021-2022 My role: Create branded content videos for Home Depot products to use digitally and socially. Brands: Ring, Andersen, Chamberlain, Clopay, Luminaire, EcoSmart, Hubspace, Homewerks, Kidde, Green Gobbler, etc. Produce over 40 videos for demo, instructional, informational and social media. Hybrid position working on multiple projects at once. CMS: Wrike.

• SAGEPATH REPLY AGENCY– Atlanta, Ga – Copywriter for Digital Advertising 2021-2022 My role: Finance, Tech & Insurance website copywriter. B2C seeking the ultimate luxury lifestyle: boats, yachts & mega-yachts / RVs & Mobile Homes. The site maps out the way to attain their dreams– www.Newcoast.com.

• NICKELODEON Jr. Brand Pre-School Marketing - NY – Copywriter /Producer on air promotions 2023-2019

& branded commercial campaigns to promote Nickelodeon Jr/Viacom pre-school programming.

• HOME BREW AGENCY – LA - Executive Producer + Director Business Development (hybrid) 2018 -2019 The Co: Home Brew produces award-winning digital/social/AV promotional campaigns for film, tv and streaming, blending cutting-edge design with strategic thinking to create intriguing brand experiences. The Work: Fantastic Beasts: The Crimes of Grindelwald, Mamma Mia: Here We Go Again, Smallfoot, The Meg, Ready Player One, Tomb Raider. TV: FX, Nick Jr Branding, ABC, NBC, WGN, Disney, Amazon, Netflix. My Role: EP, W/P & new business director for the agency. I exceeded my sales goals by 300%

• BRAND + CULTURE – LA – Copywriter + Producer (remote) 2017 The Co: A strategic consultancy that maximizes business performance through brand development, culture building, and revenue growth. The Work: Revitalize the Princess Cruises employee incentive program with new priorities and a modern, professional new look articulating the company’s ‘shared purpose’ in a creative way. My Role: Copywriter/Director/Producer –researched ‘real’ stories in person on two ships to create an animated video w/companion ‘passport- styled’ storybook of memorable moments sharing cruisers’ dreams come true.

• WHITE SPARK CREATIVE – LA - Executive Producer + Copywriter + Business Development 2010-2017 The Work: Multi-media Advertising/Promotion launches of new Disney live shows for international and domestic tours: Disney on Ice & Disney Live! OAP: Disney XD, Freeform, Disney Channel. Indie film print/trailers creative. My Role: Sr. Writer/Producer, Creative Strategy, & Business Development for agency. Hands on creative all media for film promotions, live events and TV promotion. Music Director.

• JENNIFER LOPEZ START-UP NETWORK – LA - On-Air Promotions + Content + Digital 2012-2013 The Co: Jennifer Lopez’ multi-cultural network start-up, NUVOtv, to target the modern English-speaking Latino. The Work: Position and Launch new cable network to the highest ratings in network’s history. My Role: Worked for CMO Jennifer Lopez as Creative Director launching numerous shows, oversight of on-air, digital, creative content teams. Hands on writer, producer, director and mentor. Copywriter direct for J Lo.

CONTRACT

NETWORKS + STUDIOS + AGENCIES + B2B – Freelance Copywriter + Producer thru 2023 Network/Streaming: HULU, Netflix, CBS, UP, LT, FX, NBC, CW, CNN, TBS, TNT, CN, NICK, CARTOONITO,etc. Studio: Film Trailer/TV: Warner Bros Pictures, Twentieth Century Fox, Disney Studios, Universal, Indie Films, etc. Agency: Wunderman Thompson, Reply Agency, Greenlight Creative, Compadre, Trailer Park, C2, Mentality, Create, Open Road Ent, Creative Drive, And Co, etc. B2B: AT&T, Amazon, Princess Cruises, Mattel, WebMD, Diabetes Life, P&G, Home Depot, etc.

EDUCATION:

UNIVERSITY OF GEORGIA – Athens, GA -

* Bachelor of Arts in Journalism – Advertising Major / Design Minor.

* American Advertising Federation – National Student Team Award Winner.

* Journalism school Keynote Speaker 2023 - Creative Careers.

* Current mentor to UGA graduating seniors.

• Write persuasive and engaging promotional material: Develop clear, concise, and informative content that resonates with the target audience, accurately reflects scientific data, and aligns with with the creative team and client to brainstor