***** **** ***** *****, ******, CO *****-**** 303-***-****. ad4nps@r.postjobfree.com

PROFILE

I am a results-driven and proven leader

with a demonstrated track record of

delivering extensive marke9ng and

customer experiences across highly

compe99ve and diverse industries. My

keen understanding of market dynamics

is centered on achieving posi9ve

outcomes for my team, partners, and

customers. As a savvy communicator

and prac9ced networker, I excel in

cul9va9ng rela9onships and fostering

collabora9on across various business

ver9cals, consistently driving impac@ul

results. My accomplishments

encompass amplifying revenues,

pioneering marke9ng innova9ons, and

driving transforma9ve change through

the implementa9on of imagina9ve and

pioneering marke9ng campaigns, as

well as the crea9on of highly focused

profile segmenta9ons. One of my

greatest joys as a leader is nurturing and

retaining talent.

EXPERIENCE

2009

PRESENT

Island Pond Marketing Group, LLC Parker, CO

Founder & Chief Imagineer

Responsible for business development and acquiring leads to convert SMBs and non-profit en99es into clients. Every client receives a unique comprehensive marke9ng strategy craMed by iden9fying, then execu9ng, on each of the client’s dis9nc9ve objec9ves. This is accomplished by u9lizing a holis9c project management approach to create original social paid/organic content, PPC, SEM, display, podcasts, video produc9on, events, and media buys. In addi9on, IPMG manages tradi9onal marke9ng strategies including email segmenta9on, print collateral crea9on, merchandising, and PR communica9ons. Over the years served various industries, including: Aerospace

e-Commerce

Healthcare

Recruiting

Retail

Telecommunications

Using these mul9faceted approaches have resulted in significant outcomes for clients. *More details of project available upon request.

Air Methods Corporation Greenwood Village, CO

Senior Marke5ng Manager

Effec9vely led a team and devised strategies to enhance healthcare candidate acquisi9on for recrui9ng and the Air Methods Ascend program. Spearheaded ini9a9ves u9lizing PPC, dynamic and programma9c display, organic and paid social media, YouTube videos, podcast adver9sing, company webpages, recrui9ng events, and establishment of partnerships, including collabora9ons with Chamberlain University, P3O, and other veteran ini9a9ves to fill challenging posi9ons.

Recrui5ng: Managed digital, events, print, video, and website career pages to aYract qualified healthcare and other candidate acquisi9ons, going from minimal impact to driving consistent 5% increase in applica9ons YoY for 2 years with a 64% increase in applica9ons in Q1, 2023 over Q4, 2022. Q1 hiring up 190% for Clinicians.

Air Methods Ascend-clinical training program: Management team member launching new training program by iden9fing key growth opportuni9es to acquire cri9cal care clinicians to build a high performing pipeline and developed segmented strategy for targeted marke9ng efforts. Created and managed marke9ng strategies in collabora9on with crea9ve and digital agencies. U9lized data to focus on delivering excep9onal CX. Drove efficient and effec9ve across all programs, raising the bar on marke9ng performance, implemen9ng targeted focused marke9ng campaigns in the digital space, improving the candidate experience for careers website pages, and improving percep9on of working at Air Methods. 1/2022

5/2023

Employee

3/2021

1/2022

Consultant

SHERRI PERRAS, CAMP

islandpondmarke9ng.com

Linkedin.com/in/sherperras

SIMPLIFY, PRIORITIZE, EXECUTE ANA CERTIFIED MARKETING LEADER & CONSULTANT Memberships

Professional:

Associa(on of Na(onal Adver(sers

Digital Marke(ng Ins(tute

Board Memberships:

Athletes for Change

GRACE Cares

Former:

Blue Candlelight Music Series

Women That Soar

Newport Opera House Associa(on,

LINKS

SIMPLIFY, PRIORITIZE, EXECUTE

SKILLS

Ad Words

Advisor

Analysis

App. Development

Board of Directors

Brand Management

Budget Management

Business Development

Business Plans

Campaigns

Channel Management

Collateral Development

Consultant

Contract Negotiations

Coupa

Critical Thinking

Customer Segmentation

Digital Marketing

Data Insights & Analytics

Due Diligence

Entrepreneurship

Event Management

Executive Director

Fundraising

Google Analytics

Go-to-Market Strategies

Investor Relations

Magento & Shopify

Market Analysis & Research

Marketing Communications

Mentoring Leadership

Operations

Packaging Development

Partnership Marketing

Product Development

Project Management

Profile Research & Development

Sales: Inside & Outside

Slack

Strategic Planning

Team Building

Trademarks & Patients

Vendor Management

Website development

8/2018

1/2021

Revolution Distribution, LLC Lone Tree, CO

Co-Founder & Sales & Marke5ng Lead

Co-founded and self-funded CBD distribu9on company which provided beneficial and healthy alterna9ves to opioids and other addic9ve prescrip9on drugs.

Created and managed “Revolution” brand and products. Adhered to FDA restrictive labeling, packaging standards, and marketing. Partnered with manufacturing companies in Texas and Colorado to use exclusive strains of cannabis and a proprietary, patent-pending processes to produce 100% THC-free, nanoparticle, pharmaceutical-grade cannabidiol products for niche markets targeting growth sector: athletes, children, elderly, pets, etc.

Built and managed e-commerce store beginning in 2019, becoming a revenue generating company in a high-growth market in less than seven months.

Continually investigated legalities, studies, and benefits of CBD, while working with the Chief Medical Officer (oncologist surgeon) on educational and marketing materials for retail and online customers.

11/2014

11/2018

PrevaLeaf, Inc. Dallas, TX

Co-Founder, CMO, and President

PrevaLeaf, Inc. was a consumer products group (CPG) company focused on the multibillion-dollar natural personal- intimate care products for feminine needs sector. PrevaLeaf’s mission was to give women comfort, control, and confidence to care for their intimate health through knowledge and innovative personal care products in discreet packaging. Managed stack marketing for CPG company focused on the multibillion- dollar natural personal care market.

Created brand and worked with creative agency for designing retail displays, packaging, tradeshow booths.

Managed events and marketing collateral for B2B & B2C. Managed sale of products:

- Grew retail presence to 145 retail compound pharmacies in 35 states in year 1 through event and conference attendance. Managed online ecommerce platforms: Amazon, eBay, Google shopping, Facebook, and PrevaLeaf.com (Shopify).

Lead strategies which resulted in growth and awareness at both the B2B/B2C levels.

Managed business strategy, public relations, educational blog sites, brand awareness and creation, consumer awareness, ecommerce, advertising, social media footprint, and video production. 6/2016

5/2018

SHERRI PERRAS, CAMP

Dallas Chamber Music Society Dallas, TX

Execu5ve Director

The Dallas Chamber Music Society is a non-profit presenter of chamber music ensembles serving the North Texas community for the over 80 years. Managed organization and worked with an appointed board of 20. Re-established relationship and collaborative efforts with SMU’s music department and Dean.

Negotiated contracts with talent agents, sponsors, and vendors. Managed and created communication with patrons on social, newsletters, dedicated mailings, and email campaigns. Grew patron membership and donations by 25%.

Exceeded goals for annual Gala fundraising event by 150% Managed sponsorships, scholarships, and all other marketing activities. Recruited and managed UNT graduate interns and SMU undergraduate volunteers.

303-***-****

ad4nps@r.postjobfree.com

2

Emeritus Ins(tute of Management Inc. in collabora(on with Execu(ve Educa(on from MIT & Columbia Business School. Postgraduate Diploma in Digital Business Eastern New Mexico University, Portales, NM

Studied Business Administra(on

Cer(fied ANA Marke(ng Professional Cer(fica(on (CAMP) Issued by Associa(on of Na(onal Adver(sers Cer(fica(on: February 20, 2023 – February 19, 2025

SHERRI PERRAS, CAMP

6/2011

2/2012

---

Republic of Texas, Inc. Dallas, TX

Co-Founder and Chief Marke5ng Officer

Republic of Texas Brands Incorporated procured food, clothing, and wine from Texas under its brand. Responsible for crea9ng strategic planning and execu9on of the brands, market expansion and posi9oning with my team. Oversaw and coordinated all adver9sing, public rela9ons, and publicity events. Managed all aspects of online storefronts on Magento pla@orm by u9lizing social media, television coverage, and email marke9ng campaigns to create market presence. Appeared on the NBC morning show increasing website sales by 500%. Created, trademarked, and managed brand.

Found and negotiated contracts with product and licensing partners. Managed online Magento e-commerce, oversaw creation of print catalog and social media presences. Lead events and PR

Created and participated in investor meetings and negotiations. 8/2004

9/2011

InvestIN Forum of Angel Investors Dallas, TX

Marke5ng Director

Collaborated with investors through live and virtual forums. Assisted in raising millions of investment dollars for various startups: i.e., J. Hilburn, Boston Heart Lab Assisted in selecting companies to present to angel investors and raising over $4M. Maintained and created branding standards, website, and private blog. Grew online presence through perceptive marketing strategies, and angel investor membership through networking. Produced presenter videos, reviewed/edited executive summaries, and created/edited Investor presentation decks.

---

8/2001

5/2004

Bombardier Aerospace, Inc. Dallas, TX

Marke5ng Manager

Leveraged celebrity marketing to sell fractional jet ownerships. Managed marketing agreements, and marketing/sponsorship opportunities with PGA’s David Duval, Bob Tway, Scott Verplank, and Scott Hoch and IRL events to connect prospective jet owners with PGA and IRL athletes. Created and facilitated National Owner events with Texas Motor Speedway, Bentley, NASA, Putting School with David Pelz, golf tournaments for owners and prospects with professional athletes. Leveraged charity relationships to create upscale events, like the Hampton Classic, to generate brand awareness and procure marketing lists. Conceived and managed placing life-sized Lear 40 jet fuselage on Park Avenue in Manhattan co-located with Four Seasons Hotel and Bentley Motorcars. Coordinated agency program launches with events, managed public relation opportunities, marketing creative, direct mail, and business development. 4/1998

2/2001

--- MCI WorldCom (Verizon) Dallas, TX

Product Marke5ng Manager

Managed 17 product lines for 3 business units. Including $30 Million pipeline for Nortel Networks, new and emerging technologies, and other products sold by MCI WorldCom. Built out a $54 million product pipeline with various high- profile product lines like Siemens, Cisco, and others. Coordinated complex projects with legal, business development, marketing communications, commissions, engineering, field services, creative marketing, and project management. Developed technical training of products for engineers and sales staff, including product guides, implementation processes and key selling points. Conducted analysis of new products for business units through research, focus groups, and lab interactions.

EDUCATION

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