Heather Baumbach

Plano, TX ***** • ad4lz1@r.postjobfree.com • 972-***-****

Event Planning and Marketing Manager

Skillful and dynamic professional with demonstrated capacity to provide comprehensive, executive-level event planning within the hospitality, meetings, and events industry.

— Key Qualifications —

Proven track record of accurately completing research, organizing, planning, and managing various events within time and budget requirements to exceed customer satisfaction.

Adept at developing and maintaining detailed plans and procedural processes that reduce redundancy, improve accuracy and efficiency, and achieve organizational objectives.

Highly focused with the ability to multi-task, results-oriented in supporting complex, deadline-driven operations; identify goals and priorities and resolve issues in initial stages.

Proficient in Microsoft Office Suite, Outlook, and Windows and Mac operating systems.

Cvent Certification in Event Management

Professional Experience

160over90 – Plano, TX

Account Manager – Sourcing & Pricing 2013 - Present

Recruited for exceptional B2B hospitality acumen and customer service skills to build and leverage high-value relationships and exceed monthly revenue objectives for a global creative agency with expertise across branding, experiential, brand partnerships, PR, and communications. (Formally Fusion Marketing)

Secured destination and hotel recommendations for clients seeking locations for meetings, incentives, and events from groups of 15 - 1,500 attendees.

Created pitch decks of suggested and available venues, activity suggestions, speakers, gifts for attendees, and the total cost of each destination.

Conducted sourcing in Cvent for the negotiation and contracting of several venue types. Including hotels, convention centers, and stand-alone venues.

Drafted Cost Breakouts (CBOs) in Excel to include all program and meeting estimates with venue pricing, food and beverage, air, transportation, decor, and audio-visual

Reduce client costs by identifying cost-effective ideas and negotiating contracts with key travel services, domestic and international travel programs, hotel contracts and concessions.

Address inquiries of current and potential shareholders and communicate with other departments on key initiatives to generate revenue.

Create program budgets for presentation to clients. Prepare meeting agendas and carefully monitor action items. Create a Letter of Agreement including deposit and cancellation policies.

Hilton – Dallas, TX, 2004 to 2013

Senior Sales Manager, 2009 to 2013

(500 Rooms / 36,000 Sq. Ft. of meeting space)

Directed outbound calls to solicit prospects and surpass ambitious sales objectives. Represented the hotel during tradeshows and external sales presentations to negotiate and close sales.

Selected Contributions:

Collaborated with Hilton National Sales and organizations such as Dallas Convention Visitors Bureau to coordinate meeting space and room for business groups with 26+ sleeping rooms.

Identified new customer accounts within the Government, Energy, Oil, and Gas Industry.

Hilton, Dallas Lincoln Centre – Dallas, TX

Express Meeting Manager, 2007 to 2009

(500 Rooms / 36,000 Sq. Ft. of meeting space)

Oversaw diverse administrative functions, supporting all director-level projects. Developed market segments and pursued sales targets, leveraging incentives and keen negotiating skills to close sales. Sold meeting space and sleeping rooms for groups with a maximum of 40 sleeping rooms.

Selected Contributions:

Directly served onsite meetings, and developed internal correspondence that facilitated effective communication and transfer of information between departments.

Spearheaded implementation of process improvements for managing billing and invoices, banquet, and preparing meeting arrangements for social and corporate events.

Developed presentations and scheduled all executive-level meetings and travel. Significantly reduced time required to prepare and distribute biweekly time, financial and travel reports.

Hilton Hotels Corporation – Dallas, TX

National Sales Partner – Pharmaceutical Vertical Market, 2005 to 2007

Provided fundamental support to the Director of Sales and Worldwide Accounts in a team environment by handling leads for Pharmaceutical National Accounts with Hilton.

Selected Contributions:

Recruited 15 major hotel brands to become a part of GSK’s Preferred Partner Agreement. Booked GSK’s 135 meeting series all within Hilton Family of Brands to promote loyalty.

Increased year-over-year spend by booking TAP Pharmaceutical Sales Training for 2006 and 2007 with Hilton, exceeding revenue goals by 130% or more.

Additional Professional Experience:

Sales Assistant / Sales Representative – Inbound, Hilton Hotels – Dallas, TX (2004 – 2005)

Sales Assistant, Notify MD – Nashville, TN (2003 – 2004)

Educational Background

Bachelor Degree in Marketing, concentration in Sales

Texas A&M University, GPA: 3.665, Studied abroad in Europe

Awards & Achievements

Customer Service Award; January 2005

Highest Conversion Rate; March 2005, May 2005, February 2007 & March 2005

Employee of the Month; February 2004 & January 2006

High Achiever Award; January 2006 & May 2006

Chairman’s Recognition Award; 2005, 2006, 2010

President’s Recognition Award; 2005, 2006, 2007

Recipient of Embassy Suites Triple E Award; 2007

Recognized at the 2006 Hilton National Sales Meeting – Be Extreme Award

Recognized at the 2007 Hilton National Sales Meeting – Get Jazzed We’re Global Award

Employee of the Quarter – Fusion Marketing – November 2013

Professional Affiliations

Active in Meeting Professional International DFW Chapter (MPI) 2007-Current

Active in Executive Women International DFW Chapter (EWI) 2007-2009

Active in Society for Government Meeting Planners (SGMP) 2009-2012

Active in Society for Incentive Travel Excellence (SITE) 2021-Present

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