ad4l38@r.postjobfree.com

LinkedIn Profile

Washington D.C.

C O N T A C T P R O F I L E

S K I L L S

E D U C A T I O N

W O R K E X P E R I E N C E

Interviews

Surveys

Usability tests

Card sorting

Diary studies

Tree testing

A/B testing

Competitive analysis

Conjoint analysis

User journey mapping

Experimentation & Testing

@ Reforge

Spring 2023

B.A. Economics

@ George Mason University

2010-2015 - Fairfax, Va

Lead User Experience Researcher

Kilo Health, Vilnius, Lithuania

Hired as the founding ux research department member at the #2 fastest growing tech company in Europe, in charge of developing the structure, strategy and workflows of ux research team, hired 6 researchers who have successfully completed 60+ projects across 14 products.

Designed and conducted a variety of qualitative and quantitative studies, including usability testing, A/B testing, and surveys. Analyzed and presented key findings to inform product development decisions.

Facilitated and lead research for DoFasting, #1 app in the Health and Fitness category on the App Store (2021 December), conducted in-depth user interviews, analyzed usage data, and synthesized key findings into actionable recommendations for product design and business strategy. Resulted in a 20% increase in user retention and a 15% increase in customer LTV. Played a key role in the successful launch of various new applications in health and wellness industry by identifying target users, defining core features, managing prototype builds, and crafting effective go-to-market strategies. September 2021 - November 2023

With a depth of experience in UX research and a background rooted in the dynamic startup culture, I bring a multidisciplinary approach to my work. By combining design-thinking and behavioral insights, I uncover new opportunities for products, services, and experiences. My passion lies in creating solutions that enhance people's lives while aligning with business objectives. Proficient in conducting mixed research methods, I confidently guide projects toward user-centered design. Coming from a startup background, I have the unique ability to lay the foundation for a successful user experience research team.

M A R T Y N A S V E R B U S A I T I S

U S E R E X P E R I E N C E R E S E A R C H E R

User Experience Researcher

Insightful UX Studio

Launched a freelance studio and executed UX research projects for 20+ clients across industries, consistently increasing user conversion and retention. Collaborated closely with clients to define project objectives, expectations, and deliverables, ensuring client satisfaction and project success. Presented research findings and actionable recommendations through clear and visually engaging reports and presentations.

Managed project timelines, budgets, and resources to ensure project completion on schedule and within scope.

May 2019 - September 2023

T O O L S

Figma

Dovetail

UserZoom

Userinterviews

Usertesting

Lookback

Maze

Trello

Jira

Confluence

Pollfish

User Experience Design & Research

@ Flatiron School

2019-2021 - New York City, NY

202-***-****

Sr. User Experience Researcher

Bloomberg Government

Led a series of UX research initiatives, employing a mix of qualitative and quantitative methods, to gather insights that informed product development and marketing strategies for Bloomberg Government. This effort resulted in a 10% improvement in feature adoption rates and was instrumental in launching targeted marketing campaigns that increased lead generation by 26%. Developed and executed a strategic user recruitment program for in-depth interviews across Bloomberg Law, Bloomberg Tax, and Bloomberg Government, resulting in a 45% increase in participant engagement. Collaborated with business strategy department utilizing UX research methodologies to explore and validate new business adjacencies, uncovering three high-potential opportunities. This cross-functional partnership projected to increase Bloomberg Government’s revenue up to 6% over the next fiscal year. November 2023 - Present

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