Jacqueline Forde Sullivan

*** *. **** **.

Riviera Beach, FL 33404

516-***-****

ad4l1e@r.postjobfree.com

CAREER OBJECTIVE: Obtain a challenging position that utilizes my experience in Human Resources, Broker Management, Business Development, Food Service, Supervision, in Consumer Goods and Hospitality. I excel on a diversified workload, where my strong leadership and problem solving skills are encouraged.

PROFESSIONAL CAREER EXPERIENCE:

Human Resource Generalist

Reviewed resumes & conducted interviews and provided recommendation to managers

Created training program for new hires.

Developed a new Manger’s training program for newly promoted managers.

Conducted continued career development classes for management.

Initiated a Company Awards Weekend to reward employees who achieved high job performance

Account Management and Business Development in Consumer Products

Created quarterly business plans and presentations for new items, brand extensions, marketing/advertising programs, and shelf placement.

Generated reports on sales projections, competitive activity, and retail objectives.

Negotiated headquarter generated product display distributions.

Managed a combine accounts sales volume of over $14 million.

Broker Management and Direct Retail Supervision

Supervised three Broker companies, covering New York, New Jersey, and Philadelphia:

M & H Marketing, Brown, Del Grosso & Morrison, & David Hayden Food Broker

Conducted meetings, presenting company objectives to Broker’s retail Sales Reps, on product placement, new items authorized, display sales and competitive activity.

Worked with Broker Sales Reps and evaluated their retail sales performance.

Generated reports on Broker effectiveness and recommendations for improvement.

Created sales contests to motivate Broker Reps to exceed company sales objectives.

Directed over 200 outside sales Reps and 10 supervisors; full-time and part-time.

Headquarter calls for A & P, Waldbaum, Shoprite, Stop n’ Shop, Jetro, Key Foods, Dave Supermarkets, RI & Cleveland, C & S, UNFI, Walgreens, CVS, and White Rose

Assigned Sales quotas, evaluated performance, and recommended promotions

Developed and trained retail sales Reps to meet and exceed company objectives

Arranged retail demos and product sampling to create excitement for new items

Management of Field and Office Operating Procedures

Identified and corrected communication opportunities

Instituted new office administration procedures and forms

Created new field forms for more accurate reporting

Established new field procedures to increase accountability

Jacqueline Forde Sullivan

183 W. 37th St. Riviera Beach, FL 33404

516-***-****

ad4l1e@r.postjobfree.com

EMPLOYMENT HISTORY

PARKER MARKETING CONCEPTS Brooklyn, NY 1/2011 to Present

NY/NEW JERSEY DIRECTOR OF SALES, MARKETING, & HUMAN RESOURCES

Accomplishment

Created a protocol for Administration operations, including Human Resources, Training, & New Business

Designed company new hire brochure, and Account Manager training manual, that accelerated the learning curve

Initiated a quarterly personal evaluation form, that assists with employee goal progress and reduces job vacancies

NEW YORK / NEW JERSEY SENIOR ACCOUNT EXECUTIVE

Within the first month; presented & sold New Item Placements to three Major Retail Accounts

Designed & Created a Multi-Pack, New Item, to be sold in a floor Display Shipper

Developed Counter Display program for large drug store chain, that increased sales 22% in the North East

INTEGRATED DATA & SECURITY SYSTEMS Raleigh, NC 10/ 1998 to 10/ 2010

OPERATIONS COORDINATOR AND TRAINER

Accomplishments:

Designed and implemented a Manager’s Training Program

Interviewed, hired, and supervised managers in executing new training program for Reps

Instituted office administrative procedures and forms, that improved office efficiency

Created new operating procedures, that ensured employee accountability

AREA SALES MANAGER

Accomplishments:

Upgrade implemented in 50% of accounts, resulting in an 8% increase in retention sales

Identified 8 new businesses, 2nd quarter 2008; sales up 11% due to new territory

1st and 2nd quarter 2007 repeat business up 8% and 9% respectively

AMERICAN HOME FOODS/ INTERNATIONAL HOME FOODS Parsippany, NJ 1983 to 1997

ACCOUNT MANAGER

Accomplishments:

Achieved a 30% increase in display distributions, and 25% increase in shelf allocation.

By restructuring trade spending, cost effectively; increased sales by 14%,

Directed the Broker Sales Reps in store objectives, & executing the Quarterly Marketing Programs

Negotiated a 4% reduction in company spending, on new items, with a 98% approval rate

RETAIL OPERATIONS MANAGER

Accomplishments:

Trained and developed 3 Field Sales Representatives to the next promoted position.

Maintained 100% full coverage of new position: part-time Field Merchandisers for the region

Re-designed P.T. Merchandiser’s job description, that became company policy

Developed two major accounts that generated a sales increase of 14% -17% for three years.

Directed Retail sales force through the transition from direct sales to Broker sales

Received three awards in 1991 and 1992, for National and Regional Sales Excellence

MARKET MANAGER

Accomplishments:

Promoted from Sales Representative in 1984 to Market Manager in charge of seven Reps

Selected Nationwide for a newly created position: Retail Operations Manager

Designed improvements in new positions, and then expanded to the other 7 regions

Recognized for having the team that consistently exceeded sales quotas and won contests

Increased sales at my Direct Accounts over 10%, 2 years in a row

Received District Sales Excellence Award 1985 and 1989

EDUCATION

Pratt Institute, Brooklyn, New York Bachelor of Fine Arts Degree 1978

Productivity Point International Computer Courses: Word, Excel, PowerPoint & Internet Logic

Franklin Quest Seminars Day Planner and Time Management

Member of “Popular Literary Group”, 25 years

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