E D U C A T I O N
C O N T A C T A B O U T M E
W O R K E X P E R I E N C E
S ENETT DAWSON TARVID
S K I L L S
SOMONA STATE UNIVERSITY
Bachelor of English Minor in
Sociology 2016-2020
Communication
Marketing
Proficient in using CRM software
Sales
Prioritization
Critical Thinking
Project Management
Content Development
ad4hww@r.postjobfree.com
Napa Valley
EXECUTIVE ADMINISTRATIVE ASSISTANT
Coldwell Banker Brokers of the Valley
July 2022-Present
I'm Senett Dawson, a marketing enthusiast from Napa Valley, whose journey into real estate over the past two years has been a revelation in merging strategic marketing with the dynamic world of property transactions. Real estate has been my gateway to a profound appreciation for the strategic and creative dimensions of marketing. The real estate arena has not only elevated my marketing prowess but has also endowed me with a holistic understanding of client relations, negotiation, and the intricacies of transaction coordination. This multifaceted experience positions me as a marketer who excels in a fast-paced, competitive environment. As I seek new opportunities in the marketing realm, I bring with me the strategic mindset and creativity cultivated in real estate. Eager to contribute this unique blend of skills to innovative and impactful marketing initiatives,
C E R T I F I C A T I O N
REAL ESTATE LICENSE
MARKETING MASTERS CLASSES
2022
Coldwell Banker Brokers of the Valley
Marketing
Successfully executed SEM campaigns, resulting in a 20% increase in online visibility and lead generation.
Spearheaded Social Media Marketing efforts, contributing to a 15% growth in followers and engagement across platforms.
Implemented Email Marketing strategies, achieving a 25% improvement in open rates and client engagement.
Creating customized property websites that elevate each property's unique profile, ultimately driving a remarkable 25% increase in property visibility and attention. Event Success:
Orchestrated and managed successful real estate events and open houses, leading to a 30% boost in property inquiries.
Coordinated community outreach activities, enhancing the team's local presence and community relationships.
1. Creative Marketing Material Production:
Played a pivotal role in the creation and distribution of compelling promotional materials, elevating the team's brand image.
Produced property listings, brochures, and online marketing content that showcased listings effectively.
2. Database Management Efficiency:
Implemented streamlined processes for maintaining and updating client databases, ensuring accuracy and accessibility.
Utilize CRM (Customer Relationship Management) systems to track and manage client interactions.
3. Research and Analysis Contributions:
Conducted comprehensive market research, providing valuable insights into comparable properties and market trends.
Assisted in preparing detailed property reports and presentations, enhancing client understanding and satisfaction.
4. Transaction Coordination Mastery:
Efficiently coordinated real estate transactions, ensuring seamless processes from contract to closing.
Established strong relationships with lenders, title companies, inspectors, and stakeholders, contributing to a 20% reduction in transaction timelines. 5. Client Satisfaction and Communication:
Maintained proactive communication with clients.
Played a key role in building and sustaining positive client relationships, contributing to a high level of customer loyalty.
6. Administrative Excellence:
Managed and organized paperwork, documents, and files with precision. Digital Marketing
Website Design
Writing Skills
Microsoft Office
Social Media Marketing
Microsoft Suites
R E F E R E N C E S
Amy Dorado Personal
Jenifer Farrelly Internship
Ariana Whisler- Colleague at
Coldwell Banker
Brokers of the Valley
SOCIAL MEDIA MARKETING
2024
Meta
www.linkedin.com/in/senett-dawson-tarvid
-194267204/
REAL ESTATE SPECIALIST
Coldwell Banker Brokers of the Valley
June 2023-Present
Client Acquisition:
Prospect and generate leads through networking, marketing, and referrals.
Conduct market analysis to identify potential clients and properties.
Client Consultation:
Meet with clients to determine their buying, selling, or leasing needs.
Provide guidance on market conditions, pricing, and financing options.
Property Marketing:
Create and implement marketing strategies to promote properties for sale or lease.
Develop engaging property listings, advertisements, and promotional materials.
Negotiation:
Negotiate purchase offers, sale prices, and lease terms on behalf of clients.
Transaction Management:
Guide clients through the entire real estate transaction process. Coordinate inspections, appraisals, and other necessary steps in the buying or selling process.
Legal Compliance:
Stay informed about real estate laws, regulations, and contract requirements.
Ensure transactions comply with legal and ethical standards. Client Relationship Management:
Cultivate and maintain positive relationships with clients. Provide ongoing communication and updates throughout the transaction.
Market Research:
Stay informed about local real estate market trends and developments.
Analyze comparable sales data and market reports.
Networking:
Attend industry events, community functions, and networking opportunities.
Build and maintain a professional network of contacts in the real estate industry
CUSTOMER SERVICE
V’Sattui Winery
August 2015- Aug 2020
Deli Operations:
Prepared and served a variety of gourmet deli items, ensuring high-quality presentation and taste..
Interacted with customers to provide menu recommendations, answer inquiries, and create a positive dining experience. Cheese Counter Expertise:
Managed the cheese counter, offering product knowledge and recommendations to customers.
Conducted tastings and educated patrons on wine and cheese pairings.
Event Coordination:
Provided excellent customer service to event attendees and addressed any inquiries or concerns.
Point of Sale (POS) Transactions:
Operated cash registers and processed customer transactions accurately and efficiently.
Handled cash, credit, and electronic payments, reconciling discrepancies at the end of each shift.
Customer Engagement:
Fostered a welcoming and informative atmosphere, engaging customers in conversations about wines, deli offerings, and events.
Assisted in building customer relationships to enhance their overall winery experience.
Responded to customer feedback and ensured prompt
resolution of any issues.
SOCIAL MEDIA MARKETING INTERN
Cheeterz Club- Eyewear
May 2021- June 2022 Part-Time
Enhanced Engagement:
Boosted engagement rates by 10% through the creation of visually captivating content on Instagram, Facebook, Twitter, and TikTok. Brand Recognition:
Maintained a consistent visual identity, resulting in increased brand recognition and resonance with the target audience. Optimized Posting:
Strategically scheduled posts, leading to a 10% increase in overall reach and engagement on social media platforms.
Trend Integration:
Integrated trending topics and challenges into content, enhancing brand visibility and staying relevant with current trends. Efficient Inquiry Handling:
Streamlined inquiry responses, collaborating with the customer service team to reduce response time and improve customer satisfaction.
Consistent Achievement:
Met or exceeded key performance targets consistently, showcasing the effectiveness of social media strategies.
Content Innovation:
Spearheaded innovative content campaigns, driving increased brand visibility and positive audience sentiment.
Cost-Efficient Strategies:
Developed and executed cost-effective content strategies, optimizing budget allocation while achieving desired results.