BRENDA PADAVIL

TOP SECRET LEVEL SECURITY CLEARANCE

310-***-**** ad4hgr@r.postjobfree.com

PROFESSIONAL SUMMARY

Results-driven Strategic Communications Specialist and Project Manager with a proven track record of transforming internal agency communications for prominent organizations. Expertise lies in crafting compelling content and messaging tailored to specific demographics, bolstering engagement and trust. Adept at leading cross-functional teams to exceed baseline goals, while maintaining compliance with federal standards. Known for visionary leadership in driving multi-faceted strategic communications initiatives. Strong proficiency in crisis communication planning and establishing effective media relations. A resourceful professional with a talent for creating impactful collateral and managing high-profile events. Committed to fostering collaborative relationships and achieving organizational excellence through innovative communication strategies.

SKILLS

• Project Management

• Team Leadership and Supervision

• Team Management

• Conflict Resolution

• Strategic Planning

• Resource Allocation

• Risk Management

• 508 Compliance and Federal Standards

• Crisis Communication Planning

• Public Relations Strategy Development

• Community Outreach

• Media Relations

• Event Planning and Coordination

• Budget Allocation and Control

• Vendor Partnerships and Management

• Project Development

• Excellent Communication Skills

• Contract Negotiations

• Quality Assurance

• Web/Print/Media/Graphic

• Proficient in Microsoft Office Suite, Excel,

PowerPoint, Adobe Creative Suite, Jira,

Confluence, Canva

WORK EXPERIENCE

STRATEGIC COMMUNICATIONS SPECIALIST/ PROJECT MANAGER 03/2020 to Current Eursdale, LLC Washington, DC

• Spearheaded strategic communications efforts for the United States Census Bureau, elevating internal agency communications for the Census Bureau Administrative Customer Service Division (ACSD) branches, including Occupational Health, Safety, Workers Compensation, Property Claims, and the Employee Assistance Program (EAP).

• Delivered high-level communications support to the executive team through the development of comprehensive communication strategies, tactical plans, written materials, speeches, videos, and presentations for critical stakeholder meetings.

• Demonstrated proficiency in identifying target demographics and crafting compelling content and messaging tailored to specific audiences.

• Managed a team of content specialists and graphic designers, ensuring the timely delivery of high- quality collateral in alignment with client objectives.

• Led multi-faceted strategic communications initiatives, surpassing established goals for various teams.

• Transformed branding and status of agency divisions through adept content writing and editing of Census Bureau communications.

• Conceptualized and launched new websites for ACSD branches, optimizing content for staff consumption and improving overall intranet experience.

• Ensured agency voice and deliverables met 508 compliance guidelines, federal standards, and all federal regulations.

• Pioneered new programming, including financial education and parent support groups, and introduced a digital Census Bureau monthly newsletter for parents, enhancing internal communication and trust.

• Initiated, implemented, and executed the creation of informational materials covering topics such as mental health, work-life balance, physical health, and wellness.

• Managed and maintained agency intranet for virtual representation and support. COMMUNICATIONS DIRECTOR 01/2015 to 11/2019

Department of Youth Rehabilitation Services Washington, DC

• Supervised a team including a Graphic Designer, Media Relations Specialist, and Social Media Specialist, ensuring cohesive visual representation, media relations, and virtual presence.

• Developed and executed strategic communications plans for agency-wide dissemination of information across multiple locations, implementing visual displays for staff.

• Drafted testimonies for agency performance, budget, and legislative hearings.

• Generated media materials and talking points for senior leaders, enhancing visibility and impact of DYRS.

• Acted as the Freedom of Information Act (FOIA) Officer, handling requests, research, evaluation, and disclosure in compliance with FOIA regulations.

• Established and launched the first virtual and print DYRS biweekly newsletter, reaching 4000+ external stakeholders and strengthening community relationships.

• Created annual Community and Performance Reports to showcase agency progress.

• Fostered relationships with key stakeholders and media representatives to ensure timely coverage of events and achievements.

• Collaborated with senior leaders to set long-term and short-term communications goals for juvenile justice reform promotion.

• Managed agency intranet platform for virtual representation and assistance.

• Developed and executed strategies for continuous information access for agency employees.

• Led agency campaigns and committees to ensure compliance and progress. MEDIA RELATIONS MANAGER 01/2013 to 05/2014

Sisters of Mercy Silver Spring, MD

• Crafted messaging for media outreach and various communication channels to raise awareness for the largest order of women religious in the United States.

• Supervised a Social Media Specialist, overseeing user engagement on platforms such as Twitter, Facebook, and Instagram, and conducted research to enhance engagement strategies.

• Ensured consistency of messages in print, online, and in-person presentations.

• Established and refined a crisis communication plan for use in North and South America.

• Authored articles for controlled communication outlets including newsletters and websites.

• Integrated social media and web marketing with traditional outreach channels.

• Developed plans and budgets for special events and projects. COMMUNICATIONS MANAGER 07/2010 to 05/2012

City of Hope Los Angeles, CA

• Managed a team comprising a Digital Media Strategist and a Communications Intern.

• Orchestrated celebrity participation in conjunction with the marketing team for various initiatives.

• Devised public relations strategies for programs related to cancer, diabetes, and HIV/AIDs.

• Oversaw communications programs encompassing clinical trials, health initiatives, and diversity.

• Pioneered fundraising programs featuring celebrities, resulting in successful media partnerships.

• Cultivated relationships with media, healthcare professionals, and celebrities in support of the mission.

• Leveraged social media platforms (Facebook, Twitter) to spotlight celebrity involvement.

• Researched and generated new event opportunities, overseeing engagement strategies, logistics, and backgrounders for keynote speakers.

• Managed vendor partnerships, authorized payments, and monitored performances.

• Produced press releases, brochures, web copy, and presentations. PUBLICITY COORDINATOR 06/2006 to 07/2010

NBC Universal Universal City, CA

• Coordinated public relations activities for NBC Primetime television shows.

• Secured talent for special events, speaking engagements, and executive occasions.

• Assisted in planning events for various divisions of NBC Universal TV group, including press tours, screenings, premiere parties, junkets, award shows, and corporate meetings.

• Acted as talent liaison and press escort at events to manage and maintain press coverage.

• Controlled budgets for purchases of NBC Universal TV Group promotional materials related to theatre, sporting events, concerts, amusement parks, etc.

• Formed partnerships with vendors to produce benefit incentives, including complimentary tickets, house seats, and corporate discounts for promotional purposes.

• Coordinated with NBC Universal departments and external vendors to manage all aspects of sponsored/affiliated charitable events, overseeing budget allocations. EDUCATION

Bachelor of Arts: Journalism

California State University

• Concentration: Public Relations

• Minor: Religious Studies

ACCOMPLISHMENTS

U.S. CENSUS BUREAU

• Website Transformation

• Content Revamp

• Content Management System

• Employee Buy In

DYRS

• Virtual/Print Newsletter

• Communications Policy

• Communications Plan

• Early Reading Program

City of Hope

• Breast Cancer Awareness

• Campaign (Ink it Pink)

• Annual Celebrity Concert

• Centennial Coordination

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