Clay Shackelford

San Diego, CA ***** • 502-***-**** • ad4gx8@r.postjobfree.com • www.linkedin.com/in/clay-t-s Relevant Experience

OK Stone Engineering丨Head of Production February 2024 - March 2024

● Managed live event productions, controlling camera switching, lighting, sound, recording and Zoom broadcasting.

● Produced podcasts and webinars utilizing Ecamm Live and 4K Black Magic Micro 4/3 cameras.

● Developed a large content library of photographs, b-roll footage and digital graphics.

● Created social media content using motion graphics and videos to promote, and drive Instagram growth.

● Problem-solved audio-visual issues while multitasking under pressure to keep live productions running smoothly. Pacifica Companies丨Director of Digital Marketing - Pacifica Residential July 2022 – January 2024

● Developed and managed a comprehensive content calendar to strategically drive engagement and attract qualified leads to a diverse portfolio of 70 multifamily communities.

● Maintained branding consistency and editorial standards across all social media platforms and online listings, ensuring a cohesive representation of the company's identity.

● Utilized data analytics to track key performance indicators (KPIs) and evaluate the effectiveness of integrated marketing campaigns, resulting in a five percent reduction in cost-per-result portfolio-wide.

● Cultivated and maintained collaborative relationships with senior stakeholders at each property level, aligning digital marketing campaign strategies with individual property objectives and needs.

● Acted as a liaison between internal teams and external vendors, facilitating smooth project coordination and ensuring timely delivery of marketing deliverables.

● Conducted regular performance reviews and implemented optimizations to enhance campaign effectiveness, increasing website traffic, engagement, and lead generation across the portfolio.

● Created digital and print marketing collateral/ promotional materials to promote community events and specials, as well as generate lead traffic.

● Collaborated with cross-functional teams to understand and address marketing needs, facilitating effective communication and alignment of strategies to achieve organizational goals.

● Established comprehensive creative briefs, managed budgets and created efficient timelines for the successful execution of DTC marketing initiatives.

● Monitored and responded to all reviews, collaborating with property-level teams to provide feedback and ensure the customer experience was positive, and that our company was represented in the best light. SolarTech丨Digital Marketing Coordinator September 2021 – July 2022

● Curated and managed daily content across multiple social media platforms including Facebook, Instagram, Google My Business, and LinkedIn, utilizing digital graphics, blogs, and videos to engage target audiences and enhance SEO.

● Filmed and interviewed customers, establishing a comfortable and reassuring environment to alleviate camera-related stress.

● Directed, edited, and produced videos for YouTube and paid advertising campaigns on Facebook, Google, and YouTube.

● Authored biweekly blogs for SolarTech and monthly blogs for Solar Pool Supply in AP style format, contributing to a consistent and authoritative online presence.

● Designed SEO-optimized web pages to promote services and enhance online visibility, incorporating strategic keyword placement for improved search engine rankings.

● Established a comprehensive library of digital assets including product photography, video, web and social content.

● Orchestrated engaging monthly email campaigns through Constant Contact, maintaining brand awareness and nurturing customer relationships.

● Utilized tools like the Adobe Creative Suite to edit photos, produce videos and design both digital, and print collateral. Additional Skills

● Adobe Lightroom, Adobe Photoshop, Adobe Premiere, Adobe Illustrator, Sony Vegas, Canva, Graphic Design.

● Manual DSLR Photography, Photo Editing, Videography, Video Production and Live Broadcast Production.

● Blog Writing, Social Media Copywriting, Website Copywriting, Print Copywriting, Script Writing, and Copy Editing.

● Marketing Data Analysis, Tableau, Google Analytics, Google Ads, Analytical Ability, Analytical Thinking, SEO, SEM

● Attention to Detail, Self-Motivated, Problem Solver, Organized, Data Driven,

● TikTok, Instagram, Facebook, X, Pinterest, Google My Business, YouTube and LinkedIn Content Creation.

● Long and Short-form Content Creation, Social Media Management, Content Development, Brand Marketing.

● Microsoft Office, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Microsoft Teams.

● Cannon, Sony, Nikon and Black Magic Photography and Videography. Education

University of Kentucky 丨Bachelor of Science in Integrated Strategic Communication August 2016 - May 2019

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