Head of Department Profile

Customer-centric ~ Growth-focused ~ Passionate ~ Charismatic ~ Collaborative Spirit ~ Emotional Intelligence Proven track record of being the best of the best in boosting sales and revenue, operational efficiency, community engagement, and customer satisfaction by developing strategic plans and driving sales and marketing initiatives. Outstanding business and commercial acumen and broad exposure to sales, customer service, marketing, visual merchandising, project management, consulting, and talent development within the hospitality, tech, and retail industries. Knowledgeable in managing different retail formats, including brick-and-mortar stores, e-commerce, and omni-channel retailing.

AREAS OF EXPERTISE:

Retail Development, Pricing Models, Inventory Management, Financial Management, Relationship Development Compliance and Risk Management, Operational Excellence, Market Analysis, Strategic Thinking and Leadership RELEVANT SKILLS AND EXPERIENCE

Career Summary

DRTY Brands Remote 2023

Project Management Consultant (Contract)

Delivered insights-driven project consultancy service and helped the start-up identify target markets and understand current trends, customer needs, and competitors' activities related to market demand, branding, and quality. Designed and implemented strategic marketing plans and campaigns to promote new products. Developed distribution plans to reach the target market.

• Leveraged extensive network and market knowledge to identify a reliable and cost-effective manufacturing source in line with pre- defined budget limitations while establishing a timeline for end-to-end production.

• Built positive relationships with suppliers for a steady and high-quality supply of materials and developed pricing strategies with a focus on maintaining maximum profitability and remaining competitive in the market.

• Directed and assisted designers in creating technical drawings (materials and construction details) for pattern-making production. Rapha Bentonville, AR 2019 to 2023

Head of Retail and Wholesale, North America 2022 to 2023 Improved clubhouse growth by implementing retail development plans and introducing a new structure with a focus on establishing a commercial foundation. Boosted sales and profitability by assisting general managers and clubhouse leaders with enhancing their commercial acumen while establishing new priorities. Enhanced sales and revenue growth by creating new pricing models, overseeing promotional activities, evaluating sales performance, and delivering solutions for performance improvement. Optimized stock levels and reduced stockouts by tracking inventory, overseeing inventory planning and forecasting, and handling replenishment processes.

• Promoted an entrepreneurial mindset within the team by conducting impactful training, implementing new operational standards, and adopting up-to-date technologies.

• Designed retail and wholesale strategy for North America in line with organizational and business goals by analyzing market trends and competitor activities, identifying growth opportunities, and understanding customer preferences.

• Managed 9 clubhouses in North America and 80 wholesale accounts, including driving retail operations, developing strategic business plans, designing marketing strategies, and collaborating with forecast sales teams.

• Achieved 32% more wholesale sales (2023) in North America as compared to last year by developing new partnerships, including Competitive Cyclist, REI, Trek, Equinox, and Peloton.

• Secured $ 12 million in North American retail and increased conversion in North America by 2% and AOV by 23% from the last year.

• Saved salaries PNL line over 18% (2023) without affecting external/internal customers by developing new in-store team structure.

• Built and strengthened productive relationships with key retail and wholesale partners (distributors, retailers, and stakeholders).

• Reduced costs by ensuring optimal allocation of available resources, tracking financial performance, and scrutinizing variances. Regional Manager, South America and Mexico 2021 to 2022 Conducted research in South America (specifically Colombia and Brazil) to understand market landscape and identify opportunities for wholesale. Engaged with retail partners to understand market trends, price points, sales mix, and best-selling products. Quick learner, able to remain up-

to-date with current market trends,

consumer perspectives, and price

points by attending events and

engaging with industry partners.

Proven aptitude to ensure smooth

execution of business operations

by addressing complex issues and

delivering innovative solutions.

Adept at leading and mentoring

teams to surpass performance

objectives through the

establishment of precise

expectations, performance

analysis, and constructive feedback

delivery. Skilled in developing

forward-looking strategies to build a

culture of cohesion and inclusion.

Proficient in performing reviews

of each store to ensure store

compliance with all company

policies and procedures.

Strong decision-making skills with

capacity to build productive

relationships with internal

departments, teams, executive

leaders, customers, and vendors.

Bentonville, AR 305-***-****

ad49v7@r.postjobfree.com

Ricardo Fodor linkedin.com/in/ricardo-fodor

Ricardo Fodor P a g e 2

• Delivered customer-centric service and achieved operational excellence by recruiting and directing store managers and staff.

• Promoted to the regional manager position for demonstrating outstanding performance and exceeding expectations in managing clubhouse retail stores, increasing sales, fostering community engagement, and driving profitability.

• Boosted company growth by promoting industry best practices among team members and collaborating with regional managers.

• Led wholesale expansion in South Florida and managed wholesale marketing efforts in South Florida while expanding operations into Texas and ensuring continuous oversight of the Miami clubhouse.

• Attended industry events and communicated with the local community to understand consumer perspectives, preferred brands, price points, and shopping habits.

• Developed positive relationships with potential partners and designed strategic business plans for market penetration.

• Managed 10 wholesale partners in a brand-new market and secured $1 million in sales (2020) with 2 locations in Colombia and 2 locations in Mexico.

• Achieved significant growth in the company's presence in South America within 2 years, which resulted in the opening of 4 locations in Colombia, 2 in Brazil, 2 in Chile, and 2 in Ecuador. Club House General Manager, Miami/Fort Lauderdale Area 2019 to 2021 Headed clubhouse operations, including opening and closing procedures, inventory management, cash handling, and team recruitment and training. Managed inventory to ensure on-time availability of Rapha products and merchandise while maintaining visual merchandising standards. Resolved complex customer issues and complaints to develop productive relationships with customers.

• Enhanced customer engagement and loyalty and achieved revenue objectives by developing insights-driven strategic sales plans.

• Promoted the clubhouse as a hub for cyclists by engaging with the local cycling community by hosting multiple events and rides.

• Played a key role in transformation of a clubhouse store (initial annual sale of $600K) from a pop-up to a permanent establishment.

• Boosted sales to $2 million by focusing on community engagement, networking, events and activations, and development of commercial and entrepreneurial approaches among the internal team members. Vans, a VF Company Miami/Fort Lauderdale Area 2018 to 2019 Co-Manager

Headed diverse areas of business, including sales, customer service, inventory management, visual merchandising, store operations, marketing promotions, and staff training. Improved sales by implementing seasonal displays and promotions, including product placement, signage, and store layout. Oversaw daily store operations, including opening and closing procedures, cash handling, and security protocols while ensuring compliance with company policies and health and safety regulations.

• Collaborated with marketing team members to initiate promotional campaigns on multiple social media platforms and marketing channels with a focus on increasing customer engagement and brand awareness.

• Conduct training sessions and built a positive and inclusive work environment for store employees to enhance their product sales skills, product knowledge, and customer service capabilities.

• Served in a transitional role as co-manager to oversee 1 outlet store and 1 retail store in collaboration with cross-functional teams. Apple Computer, Inc. Miami Beach, Florida 2014 to 2018 Senior Manager

Accelerated business growth and achieved financial targets by developing and implementing strategic initiatives. Delivered hands-on leadership and assistance to a team of managers and staff members to achieve departmental and company goals.

• Led record-breaking Air Pad launch sales as a Senior Manager of the Red Zone (Sales Department) and executed innovative Genius Bar steps of service, which reduced customer waiting time by 8 minutes and increased customer visits by 28%.

• Managed all areas of project management to execute and complete key projects within pre-defined timelines, budgets, and quality.

• Utilized outstanding business and commercial acumen to reestablish relationships, implement new service standards, and meet expectations within the assigned areas.

Additional Experience

Managing Partner Brinker International Miami/Fort Lauderdale Area Director of Operations Johnny Rockets Miami/Fort Lauderdale Area Education

BBA, Business Administration and Management Florida International University, College of Business Bachelor's degree, Accounting and Finance Faculdade Alvares Penteado Professional Development

Business Law and Management Class, Cupertino Dale Carnegie Leadership Development Certification HarvardX LEAD1x - Foundational Principles Georgia Tech - Innovation Leadership Languages

Fluent in English, Portuguese, and Spanish

Planning

Operations

Finance

- Increased sales by 221% in 2 years.

- Top sales grow globally in a single year: grew

123% in 2020 and 2021.

- Highest Conversion, AOV, and UPT Globally.

- Top Performance Clubhouse on all KPIs

2020 and 2021 with the highest EBITA.

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